Jeff Tarran: Unveiling Direct Mail's Powerful ROI & Innovations 21st Century Entrepreneurship

Jeff Tarran is the COO of Gunderson Direct, America's largest independent direct mail marketing agency, and in this episode, he shares his extensive knowledge on the efficacy and strategic use of direct mail in modern marketing. He discusses why direct mail continues to offer unparalleled return on investment, claiming, "Direct mail has the highest ROI of any marketing channel."One of the compelling points Jeff makes is the inherent trust and tactile engagement that direct mail commands: "Dir...