49 min
Katie Forde - Senior Vice President Brand & Digital, Guinness World Records Media Masters
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- Empreendedorismo
For nearly 18 years, Katie has guided Guinness World Records through innovative initiatives that maintain its relevance and international esteem. She started as a software engineer and led teams in IT, marketing, to becoming SVP of Content and Product in 2018. In her most recent appointment in 2022, she has led the company’s expansion into digital content services that enable the iconic book of world records to reach new audiences and remain ‘fresh’.Katie talks about how the origin of G...
For nearly 18 years, Katie has guided Guinness World Records through innovative initiatives that maintain its relevance and international esteem. She started as a software engineer and led teams in IT, marketing, to becoming SVP of Content and Product in 2018. In her most recent appointment in 2022, she has led the company’s expansion into digital content services that enable the iconic book of world records to reach new audiences and remain ‘fresh’.Katie talks about how the origin of G...
49 min