42 episódios

Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.

LevelUp ironSource / Melissa Zeloof

    • Jogos

Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.

    ironSource | Growth Loop, Step 3: Optimizing Monetization

    ironSource | Growth Loop, Step 3: Optimizing Monetization

    Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny explains which KPIs are important to track and when, best practices for optimizing engagement and revenue, a better way to look at ad monetization products (hint: it's not all about the money), and guidelines for setting up meaningful A/B tests. Listen here or read the transcript: https://www.ironsrc.com/podcasts/step-3-growth-loop-optimize-monetization/

    • 32 min
    Gazeus Games | Emerging Markets with Newzoo, Part 4: Latin America

    Gazeus Games | Emerging Markets with Newzoo, Part 4: Latin America

    This is the fourth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets.

    Our guest this episode is Etienne Guebriant, Head of UA at Gazeus Games, a top gaming company in Brazil. Etienne’s been in the gaming industry for years - starting out at 18 as a pro eSport player for World of Warcraft. Listen to the podcast or skim the edited highlights: https://www.ironsrc.com/podcasts/latam-game-market-latin-america/

    • 36 min
    Alictus | Emerging Markets with Newzoo, Part 3: Turkey

    Alictus | Emerging Markets with Newzoo, Part 3: Turkey

    This is the third episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets.

    Our guest this episode is Emre Tas, CEO of Alictus, a top hyper-casual gaming company in Turkey. Listen to the podcast or skim the edited highlights: https://www.ironsrc.com/podcasts/a-mature-market-analyzing-the-turkish-game-developer-scene/

    • 32 min
    Games2Win | Emerging Markets with Newzoo, Part 2: India

    Games2Win | Emerging Markets with Newzoo, Part 2: India

    This is the second episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets.

    Our guest this episode is Tejas Shah, Head of Distribution and Revenue at Games2Win, a leading Indian mobile games publisher with over 290 million downloads. Listen to the podcast or skim the edited highlights: https://www.ironsrc.com/podcasts/breaking-down-the-indian-gaming-market/

    • 50 min
    Amanotes | Emerging Markets with Newzoo, Part 1: Southeast Asia

    Amanotes | Emerging Markets with Newzoo, Part 1: Southeast Asia

    This is the first episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Our guest this first episode, which is all about the gaming market in Southeast Asia, is Rahul Ravindranath, Monetization Specialist at Amanotes, a music gaming company located in Vietnam. Listen to the podcast below or skim the edited highlights: https://www.ironsrc.com/podcasts/diving-into-the-southeast-asian-gaming-market/

    • 32 min
    Simpool | How to Balance Your Game Economy

    Simpool | How to Balance Your Game Economy

    In this episode of LevelUp, Guy Bar Sade, co-founder and CEO at Simpool, breaks down everything around building in-game economies. Guy offers tips to balance the game economy, how game teams should define their KPIs, and common mistakes he sees from game developer companies, and how to create a company culture based on data. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-to-balance-your-in-game-economy/

    • 31 min

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