Making Music Practice Addictive | Florian Simmendinger from Soundbrenner The Music Innovation Podcast

Florian Simmendinger was on the Forbes 30 under 30 list and has built a fantastic wearables company with the aim to make music practice addictive. Based in Hong Kong his company Soundbrenner builds a smartwatch that acts as a metronome through vibration and allows band members to sync up to always stay in rhythm.

We speak about how his products help beginners to learn music, and professionals to be even better. Furthermore we discuss how he got the idea for the device, how it was iterated and how it has been key for the company to be based in Hong Kong.

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Enjoy the interview.

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Links:


Florian Simmendinger - Twitter @Simmenfl
Soundbrenner - Website | Instagram: @soundbrenner
Roli
Fender Play
Roadie Tuner
BeatBuddy
Jamstik

Music:


Joe Satriani
Girl In Red


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