Mass Media to Urban Farming - Triton Foodworks with Ullas Samrat Pause the Story

Ullas Samrat is the founder of Triton Foodworks, a hydroponic farming venture. They also sell their produce in retail stores under the brand - Chop Chop.


5:30 - What is Hydroponic Farming ? How is it different from traditional farming ?
10:20 - Price of traditionally grown produce vs price of hydroponically grown produce
12:15 - Who are your target customers ? How do you convince them to pay a premium for a product that is price sensitive ?
16:15 - Placing your product on a retail shelf ( think nature’s basket, reliance fresh ) and dealing with completion in a new market
18:30 - Research process - data crunching vs personal observation/experience
22:40 - Getting help on the technology behind Hydroponic Farming
22:40 - Limitations in hydroponic farming in terms of produce that can be grown
26:00 - Managing demand and supply for a perishable item
28:22 - Providing consultancy in same field of business - counter intuitive - as clients may emerge as competition ?
32:45 - Capital requirement for hydroponic farming and Fund Raising
35:00 - Getting the first 100 customers
36:30 - Growing the team vs micro managing
37:10 - Competition expected in the coming 5 years and strategy to deal with that
38:40 - Dealing with a lack of data and pre existing benchmarks when starting out in a “ new“ field
41:30 - Q&A- How do you manage the supply chain considering it is a personable product ?
42:30 - Mindset to face everyday challenges in your entrepreneurial journey
46:50 - One thing you wish you had done differently in your journey
48:35 - One golden advice for entrepreneurs starting out
50:13 - Q&A - How do you deal with a situation where you are not able to send the product to your customer in time
51:25 - Q&A - What do you imagine your company to look like in 10 years ?
52:20 - Q&A - Have you had any political/local trouble in setting up your business ?