17 episódios
Masters of Comms Transformative communication techniques, straight from the pros.
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- Tecnologia
Our vision of internal communications
Corporate communication is undergoing a major transformation: it has had to adapt to a work-from-home culture, along with the new needs of employees. Today's digital environments are forcing companies to rethink and innovate their messages, formats, and how they interact within their organisations.
Masters of Comms promotes a new vision of corporate communication that aligns with the workplace of today: more editorialized, more visual, more engaging. The focus is on the employees, listening to their specific expectations, offering new channels to express themselves, and participate in useful communication activities within the company.
Hybrid work, digital workplace, employer branding, employee engagement, social selling, employee advocacy... the new topics for communication are numerous. How can they be tackled and turned into real levers for company performance? How can we ensure that employees are also involved in the communication journey?
Masters of Comms invites experts to share their experiences and give you the keys to their success. In each episode, our guests will share issues they have faced, the obstacles they have had to overcome, and the means they have used to mobilise and obtain results.
You can find Masters of Comms at www.mastersofcomms.com, and on all major podcast platforms.
Masters of Comms is a podcast series produced by Sociabble.
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Video at the Heart of your Internal Communication Strategy
Are you ready to smartly integrate videos into your internal communication strategy? Master of Comms is pleased to welcome Asha Panicker, independent consultant in content strategy & corporate communication. In this episode, we dive into the role of videos in business communication, real life use cases of the use of video in internal communication, the rise of smart videos and ways to measure effectiveness of video communication. Join us as we reveal the power of videos to make your internal communications future ready.
Asha recommends to watch the drama series "One Day" and the movie "12th Fail" directed by Vidhu Vinod Chopra. -
How to communicate with employees during a merger
Is your organization heading for a merger? Effective employee communication is key to ensure its success. Master of Comms is pleased to welcome Preeti Sharma to guide us on the subject. Join us to reveal a step by step guide on how to ensure successful employee comms before, during and after a merger!
Preeti' advised to read "Winning Minds: Secrets from the Language of Leadership" by Simon Lancaster. -
Managing internal communication for a fast-growing organization
Is your organization undergoing a season of fast growth? Are you struggling to keep up with your internal communications? Master of Comms is pleased to welcome Anshul Sharma, Head of Communications & PR at Schbang. In this episode he spills the beans on how Schbang leaned in on transparency, brutal honesty and clarity to scale their internal comms as the company has been growing at an incredible pace. Join us to learn how to successful scale up your internal communications in a fast growing environment!
Anshul recommends us to watch "Interstellar" directed by Christopher Nolan. -
EVP: Building Stronger Employer Brands with Effective Communication
Join us on 'Masters of Comms' as we unravel the intricacies of Employee Value Propositions (EVPs) with Alastair Atkinson from ScarlettAbbott, a leading expert on the subject. Discover how a well-crafted EVP not only prevents costly employee turnovers but also becomes a magnet for attracting ideal talent, blending tangible benefits with the unique cultural ethos of your company. Alastair demystifies the difference between EVP and employer brand, emphasizing the need for authenticity in your EVP to resonate with both current and prospective employees. Tune in for an episode that transforms your perspective on EVPs, making them a cornerstone of your employer branding strategy.
Alastair advised us to read "The Seven Deaths of Evelyn Hardcastle" by Stuart Turton.
Chapters:
00:00 Introduction to Employee Value Proposition (EVP)
00:37 Welcome to Masters of Comms Podcast
00:54 Guest Introduction: Alastair Atkinson
01:20 Alastair's Journey in Communication and Engagement
02:33 Overview of ScarlettAbbott
04:14 Understanding the Concept of EVP
05:08 The Importance of a Strong EVP
07:49 EVP and Employer Branding
10:35 The Importance of Articulating EVP Clearly
12:33 Examples of Companies with Effective EVP
15:14 Strategies for Conveying EVP
19:54 Resources and Tools for Developing and Communicating EVP
23:38 Keeping EVP Relevant and Resonating
26:20 Final Advice and Best Practices for Strengthening EVP
28:23 Alastair's Book Recommendation -
Experience Architects: Building Engagement in the Real & Virtual Worlds
Dive into the future of work with Paul Bennun on our latest episode! As we embrace the era of hybrid working, the workplace undergoes a dynamic shift. Join Paul as he unravels the secrets behind crafting an exceptional employee experience at DAZN, where digital channels and physical spaces seamlessly blend. Discover the challenges faced and how to strike the perfect balance between the virtual and real realms.
Paul recommended the following book: "Antifragile: Things That Gain from Disorder" by Nicholas Taleb.
00:00 Introduction and Guest Welcome
00:58 Guest Introduction: Paul Bennun
01:54 Understanding DAZN
02:57 The Impact of Hybrid Working on Employee Experience
06:39 Balancing Physical and Digital for Inclusion
09:27 The Role of Leadership in Employee Experience
17:10 Measuring the Impact of Employee Experience Initiatives
18:11 Key Recommendations for Improving Employee Experience
19:26 Closing Remarks and Book Recommendation -
Elevating Your Brand: The Strategic Role of Thought Leadership
Are you struggling to set up a successful thought leadership program? Masters of Comms is pleased to welcome Peter Yorke from SunTec. In this episode, he shares their success story with clear tips on how to identify, nurture and motivate thought leaders in an organization. Join us to learn how to start and expand a successful thought leadership program and help distinguish your brand!