Olive Podcast Ali

In this episode of Olive Podcast, we discuss the concept and application of Cryptocurrency and Blockchain technology. Visit our website Olivepodcast.com and subscribe to our newsletter so you won’t miss anything!

The inspiration for Olive Podcast and the volunteer work we do on the side came from our childhood and the fact that we were lucky enough to have the opportunity to learn English at an early age. That changed our lives in ways that at the time we could not understand.Now, we are hoping to pay our dues back to the community by inspiring young and the young at heart to dip their toes in the pool of language learning and help them improve their lives and that of future generations. Aside from our podcasts, Olive Podcast and Politically Virgin, we occasionally travel to less developed areas and try to inspire children to pursue language learning. We believe that in today's world, basic knowledge of the English language is essential for every world citizen.


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In this episode of Olive Podcast, Ali takes the role of an IELTS examiner and Amir takes his first mock IELTS test.
The inspiration for Olive Podcast and the volunteer work we do on the side came from our childhood and the fact that we were lucky enough to have the opportunity to learn English at an early age. That changed our lives in ways that at the time we could not understand. This is our way of passing the torch.
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Ali and Amir briefly discuss the Covid vaccine and protests in France, before they dig into their discussion on Artificial Intelligence. What is AI? Is it dangerous? What is the future like with AI?
Feel free to contact us via Facebook and Instagram with the handle @olivepodcast.




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On this episode of Olive Tree, Amir and Ali first talk about the recent SCOTUS decision to rebuff Trump’s efforts to invalidate the US election results. Then, they share their awe and joy over the new Apple M1 chip and finally chew over the ramifications of climate change and how our lives could be different in 20 years.
You can contact Olive Tree via Facebook and Instagram with the handle @olivepodcast.


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Hello and welcome to another episode of Olive Tree. I’m your host Ali. Let me tell you a bit about myself. In 2012, I went to Heidelberg, Germany to do a master degree in American Studies. You might ask what in the world in American Studies??! Well, that’s a topic for another day. For today, I want to describe a political junkie. Namely, myself. When I wake up in the morning, I spend about three to four hours on YouTube catching up with the news of the day before. A political junkie, is a person who draws pleasure from politics. I was originally a student of English literature. Somewhere along the way, I discovered a weekly podcast hosted by the New Yorker’s executive editor Dorothy Wickenden. I’ve been listening to that podcast for over ten years. And I think the seeds of my interest in politics were sown there or maybe it was that I discovered my interest in politics through this podcasts. So I’m passionate about international relations and politics and many other  topics related to politics. I could talk politics for hours, you know with burning passion. 
So on this episode, I’m gonna be talking about media, social media and micro-targeting. It’s election season in the US and millions of dollars are being spent on ads. And a lot of campaign dollars nowadays go to online advertisements. And that’s where social media and micro-targeting come in. Adverting is a very important aspect of the political life and even our everyday life. 
Micro-targeting takes us to the realm of media and privacy.  If you are not paying for something, you are the product. That’s what communication experts say about social-media. If you are not paying for something, you are the product. You may have never heard of micro-targeting, but believe me, if you have an email account, if you use facebook or instagram, you have been exposed to micro-targeting. 
So let’s dig a little bit deeper. To understand micro-targeting, you should first know a little bit about targeted advertising. The name is pretty self-explanatory. But let me give you an example to help you better understand what targeted advertising is. 
Picture yourself as the head of marketing for a company that produces and sells beauty products, you know, soap, shampoo, and so on. Your job is to introduce and sell the company products. And let’s say that you decide to advertise on TV. So you call the TV station’s ad department and right off the bat, they ask you a couple of question; perhaps the first one will be on your targeted audience. To whom do you want to sell your products? If they are smart, they might even make some suggestions. For example, they might have a romantic comedy show and explain to you that the majority of the show's audience are women. And since beauty products are bought and used mostly by women, it is a wise choice to advertise during that show. That’s targeted advertising in a nutshell. This way, you will get the best bang for you buck. In other words, you will get the best value on your investment. 
Naturally, advertising on TV is way more complicated than what I described. TV stations carefully track and record the number of their audiences and run surveys to find out how the audience react to each program. The ad rates are determined by many different factors. One of the most important factors is the number of audience, also called rating. The ads that run during prime-time programs are usually the most expensive. Prime-time is when the most number of people are watching TV. It’s usually between 8-11 at night when people get home from work and park themselves in front of their TV to relax. 
It might be interesting for you to know that the most expensive ads in the US are run during the Super Bowl.  The Super Bowl is watched by at least 100 million people. That’s about a third of the US population.  A 30-second ad during the Super Bowl might cost some 50 million dollars.
In 2020, the golden age of television is long

On the fourth episode of this podcast, Ali and Amir discuss their experiences on learning and teaching English. We also discuss various English tests like the TOEFL and IELTS and their differences. Most importantly, we discuss motivation and some aspects of language psychology.

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