Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing The FMCG Podcast

Timestamps

(00:00) Intro
(00:32) Intro to out-of-home activations and his role
(03:00) Who are GottaBe! Marketing and how do they operate?
(05:38) The approach and culture they lead with (quality over quantity)
(07:08) How are they different and what are their activation missions?
(08:55) What makes a great out-of-home activation?
(13:07) Examples of previous activations
(16:20) Challenges with activations
(19:00) Future of GottaBe! and campaigns in the pipeline
(21:30) Advice about building an FMCG career
(26:10) Resources, books, tips and outro



Out of Home Activations with Style - Martin Rothwell, Client Relations Lead at GottaBe! Marketing