The Paul Gough Audio Experience: Business Lessons for Physical Therapists The Paul Gough

In this one I tackle a post made by a DPT - Doctor or Physical Therapy - questioning the ethics of a Personal Trainer operating in a nearby gym who is using the term "DPT" (standing for 'Dynamic Personal Training'), in their marketing. 

 

Do you think it's right? ... Do you think it's an issue for the profession?... Should it be something that is exclusive to PTs?  And, does it really make all that much difference if someone else uses it? Well, this PT (and many others) think it's "degrading" - and more. 

 

Tune in to find out MY thoughts on the post that racked up a LOT of heated debate on Facebook from PTs around the world... 

 

As mentioned on the Podcast, here's the dates for my next big events: 

 

London, June 7-9th (www.ppmliveuk.com)

New Jersey, 29-30th (email: paul@paulgough.com) 

 

And, here's where to find the information on PhysioFunnels and getting your website and social media taken care of: 

 

www.physiofunnels.com 

In this one, you can get the biggest lessons, shortcuts, and pitfalls, from five of the most successful private practice owners who attended our Las Vegas mastermind event.

For this session, we welcomed five “PT turned successful entrepreneurs” to the stage to share their journey from growing from small clinics and solo practitioners to business owners that have multiple locations, a variety of cash-pay services, and managing big teams.

Looking to grow your private practice in 2024, and finally earn the money and have the success you feel like you deserve?

Start by grabbing one of Paul’s best-selling books written for private practice owners like you at www.PaulGough.com/books

In this one, you can learn from 4 of the most successful private practice owners in the UK who shared their best strategies and biggest lessons which have led to record-breaking achievements from the stage at February’s PPM LIVE Dublin event.

 

For the packed room on Day 2 of PPM LIVE Dublin, this was an incredible session that inspired many with new ideas and mindset shifts, as well as helping clinic owners identify what mistakes they were making themselves in their private practice.

 

Paul also shared his thoughts when he joined the success panel on stage, and discussed what he believed is key to achieving success and growing a profitable and scalable physiotherapy clinic in 2024 and beyond.



To learn more about growing a profitable, successful private practice, grab your copy of one of Paul’s best selling books written from physio clinic owners like you at www.PaulGough.com/books 

In this one I cover 9 of the most important aspects if you're trying to scale a CASH Pay clinic, OR move from insurance to cash. One of the most interesting of the 9 is how well you can differentiate yourself from cheaper or insurance providers your patients are considering.

Most people think it's about "better service" or being "better" at the clinical skills side of things. Easy to think that way, but it's definitely NOT that simple. If you want them to pay more they to hear more than "we're better".  I reveal what does make the difference, and more, on the podcast. Turn me up nice and loud and enjoy.

About the new "Cash Pay Scale 24" event: It's taking place on March 8-9-10 in Las Vegas (Lake Las Vegas) and all of the details are here: www.CashPayScale.com. Simply fill out the form on the page if you want to apply for a seat. 

In this one I share with you SEVEN different ways you are probably/possibly losing money in your physio business. At this time of the year it's easy to think about all the places you want to make money - but what about where you are LOSING it? Isn't that more important? Let's fix the LEAKS before you add anything new (it's also a LOT easier to do so).

In this one I also talk to about some upcoming LIVE (in person) events:

The first is happening in Dublin, Feb 22-23 (where we will cover all the things in this podcast in much more detail). Go here for details on that event: www.ppmlivedublin.com

...as well the all new CASH PAY SCALE, 3-Day Marketing Plan event we've got coming up in Las Vegas, on March 8-10. Details of that one are here: www.cashpayscale.com (there's just 12 seats for this one). Or, send an email to paul@paulgough.com to ask for more information. 

In this one, Todd Wickstrom of Red Light Systems joins us to talk about how private practice owners looking to generate additional revenue to your clinic can use Red Light Therapy as a versatile, proven, and in-demand technology that patients love!

Red Light Systems, is one of our trusted, and highly recommended PPM Live sponsors, and their tech can help you attract patients who are willing to spend BIG on natural and safe treatments that fix their problems. 

Whether that’s acute or chronic pain relief, improved sports performance, injury recovery, healthy weight loss, and much more, Red Light Therapy can be a powerful tool for bringing more cash into your clinic.

Reach out to www.redlightsystems.com for more information, and to get your complimentary market analysis report.