33 min
Post-purchase Customer Experiences & Transactional Communication with Head of Marketing at Wonderment, Blake Imperl Agency X
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- Empreendedorismo
As a Head of Marketing at Wonderment and ex-Head of Partner Community at Attentive, Blake Imperl has extensive expertise in building and scaling retention marketing programs for D2C brands.
On this Agency X episode, Blake, along with John, talks about the importance of leveraging retention marketing channels to create exceptional customer experiences:
Return on Investment for transactional emails and SMS.
The importance of segmentation, personalization and timing for achieving success with SMS.
Post-purchase touchpoints being a low-hanging fruit to build consumer loyalty and drive retention.
Real-life examples of what DTC brands are doing to meet their customers' rising expectations.
As a Head of Marketing at Wonderment and ex-Head of Partner Community at Attentive, Blake Imperl has extensive expertise in building and scaling retention marketing programs for D2C brands.
On this Agency X episode, Blake, along with John, talks about the importance of leveraging retention marketing channels to create exceptional customer experiences:
Return on Investment for transactional emails and SMS.
The importance of segmentation, personalization and timing for achieving success with SMS.
Post-purchase touchpoints being a low-hanging fruit to build consumer loyalty and drive retention.
Real-life examples of what DTC brands are doing to meet their customers' rising expectations.
33 min