Re-Brandon the Nation's food - with Richard Taylor, founder of Brandon Consultants The FMCG Podcast

Timestamps

(00:00) Intro
(00:30) Intro to Brandon Consultancy and the history of the founder
(02:15) Mission of Brandon Consultancy
(04:18) Brandon in practice and their activation with Horlicks
(07:08) The process of how they work and a look behind the scenes
(09:28) How to maintain a clear vision in the ideation process with clients
(11:10) What gives Richard the drive to perform at work
(12:00) Where does Brandon position itself?
(15:30) An insight on shopper marketing
(20:15) Exciting things for Brandon Consultancy moving forwards
(24:25) What's it like to be a founder in the FMCG industry?
(26:48) Tips and advice for upcoming talent in the industry (PASSION!)
(33:38) Books, resources, tips for people in the industry and outro





On today's episode of the FMCG Podcast, we're joined by Richard Taylor, founder of Brandon Consultants.



We talk about re-imagining heritage brands in the modern world, on-shelf presence, and how you can unlock the potential of your brand in today's competitive market space.



Enjoy!