45 episódios
Sports Business Newscast Nilesh Deshmukh
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- Notícias
India is the fastest-growing market for sports and gaming consumption and participation and in this podcast, my motive is to provide regular news updates from the Indian market. So, if you are a sports business executive seeking to learn more about the Indian sports, gaming and entertainment market for your sport's brand awareness or creating partnerships or you are looking to engage with Indian fans, this is the newscast you should listen to.
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SBN45: JioCinema's advertising masterstroke, Adidas India's Fan Jersey gamble in India, Why is sports tourism booming in India and more
In episode 45 of Sports Business Newscast, I have updates on Formula E and Sony Pictures Networks India partnership, I update you on India’s booming sports tourism sector and what’s fuelling the growth, I also speak about how Adidas has managed to crack the code of creating a jersey culture in India, I talk about how JioCinema is creating advertising opportunities for small businesses during the ongoing IPL while competing against Meta and Google. I wrap up the episode with news about Bollywood actor Kartik Aaryan being appointed as a brand ambassador for a Bundesliga project and I share my opinion on the partnership.
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SBN44: Instagram's influence on IPL Fan engagement, ISPL's global expansion, GST creating issues for Fantasy Gaming apps and more
In episode 44 of Sports Business Newscast, I have updates on Instagram’s influence on Indian Premier League 2024 fandom with five interesting statistics from a survey conducted by iCubesWire a Delhi based ML driven ad platform and Influencer marketing agency, I talk about the Indian Street Premier League’s global expansion, how the Goods and Sales Tax continues to create challenges for Sports Fantasy gaming sector in India, I have an update on a Cricket based Indian mobile games incredible growth globally and I wrap up the episode with an update about the surge in TV advertisement volumes throughout the ongoing Indian Premier League season.
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SBN43: Sony celebrates a bumper Cricket broadcast deal, emerging sports to benefit from broadcast monopoly, India surpasses the 800 million internet users milestone and more
Sony acquired broadcast and live-streaming rights for New Zealand Cricket, Reliance Industries owned RISE Worldwide’s impressive numbers for sponsorships and partnerships they have closed for franchises at IPL 2024, how the Viacom 18 and Star Sports merger will help emerging sports from an advertising perspective, India surpasses the 800 million internet user achievement and what it means for sports comms and fan engagement and I wrap up the episode with my views about an interesting partnership between Hyundai Motors India Foundation and Go Sports Foundation and what the partnership means for para-athletes and para-sports in India.
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SBN42: The Ormax Media Report, eSports industry boom in India, why DREAM11 have no global expansion plans, CarryMinati on STAR Sports and more
In episode 42 of Sports Business Newscast, I have updates on the findings from the 2024 Ormax Media Sports in India landscape, How influencer partnerships in Indian sports are going mainstream, Indian esports and gaming sectors growth in India beyond participation, and the complexity of IPL broadcasting and an update on why India’s biggest fantasy sports platform Dream11 is not considering global expansion.
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SBN 41: The impact the Disney Star and Viacom18 merger, WPL's pathbreaking earnings, Pro Volleyball League on the rise, SPNI's new rights deal and OYO set to organise the sports hospitality business
In episode 41 of Sports Business Newscast, I have updates on the potential can have for sports fans and advertisers, I have an update on the financial success of the Women’s Premier League in India, Pro Volleyball League looking to become the first private sports league in India to raise investments, Sony Pictures Networks India renews a major football rights deal with UEFA and OYO ventures in sports hospitality and their plan to make sports hospitality in India an organised business for athletes and fans.
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SBN 40: Fantasy Gaming Platforms hit huge numbers during the ICC Men's World Cup, IPL Media Rights in 20 years, eSports potential in India and an Indian sports league secures private equity fund
In episode 40 of Sports Business Newscast, I have updates on how fantasy gaming platforms have benefited from the recently concluded Men’s Cricket World Cup in India, the second update is about the future of IPL media rights, and update number three is about the future of eSports streaming according to Ashwin Suresh the founder of Loco and my fourth and final update is about India’s first sports league to secure private equity investment.
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