StreamTime Sports SportsPro

With the evolution of NIL in the NCAA, and the digital empowerment of social media, the athlete economy is booming. StreamTime host Nick Meacham is joined by sports industry expert Dev Sethi to discuss how athletes are becoming more influential as their own media businesses and what that means for the future of sports.

Key points:


How have the likes TikTok, Instagram and YouTube elevated the platform of athletes and their brands?
Why do traditional media companies struggle to engage fans like athletes?
How have recent changes with NIL in college sports impacted the current system?
What is the future of athlete representation?
How will athletes impact sports media in the long-term?  

After spending decades in the shadow of rivals Manchester United, the last ten years has seen Manchester City establish themselves as one of soccer’s most successful and influential clubs.

Taken from SportsPro Live at London’s Kia Oval, City Football Group (CFG) chief marketing officer Nuria Tarré discusses how the club has transformed on and off the pitch into a global brand without losing its local spirit.

Key Points:


How CFG built a fan engagement strategy for 13 global football clubs
What has been the impact of launching City Studios?
Why does CFG proactively adopt new technologies?
How has Manchester City become a global brand while remaining true to its local fans?

With streaming heavyweights Netflix, YouTube, Amazon, and Apple making big moves into sports what does it mean for a fragmented European market? As part of last week's SportsPro Live StreamTime host Nick Meacham is joined by SportsPro technology editor Steve McCaskill and Lydia Fairfax founder of Triple Crown Consulting to discuss on stage for a live podcast recording.
Talking points:
- Is WWE the start of Netflix’s ambition for live sports?- Why is Amazon shifting its acquisition strategy?- Will YouTube prioritise growth in Europe?- Should we expect Apple to acquire any European rights?

On this episode of StreamTime host Nick Meacham is joined by A Guy with a Scarf, Carlo de Marchis, as he breaks down all of the action from this year's NAB. The two also discuss the impact of ongoing media deals and how the power of individuals and content creators is impacting investments. 

 

Talking Points:


Key takeaways from NAB - the role of technology and trends impacting the sports ecosystem - (5:28)
Why is Disney taking a more strategic approach to its sports offering globally - (30:04)
Can Caitlin Clark's star power drive women's sports right valuations? - (36:04)
How valuable are content creators like Dude Perfect in the current media culture - (46:25)

The Masters has cornered its market when it comes to the high-status sports fan but it doesn't really cater to Gen Z. StreamTime Sports host Nick Meacham offers his thoughts on a 'tradition unlike any other' before introducing a panel from SportsPro New York which sought to answer how sports can attract younger generations of fans.

Seth Bacon, MLS executive vice president of media, discusses the league’s ongoing relationship with Apple, while Joe Markowski, DAZN’s former North American chief executive, provides his perspective on the challenge of piracy. Hosts Nick Meacham and Tom Bassam also share their biggest takeaway from SportsPro New York and offer insight into where the sports media market is heading.

Talking points:


Is the American sports market moving from subscription to advertising-based models? - (4:04)
What does piracy tell us about fans and how can broadcasters mitigate associated losses? - (8:25)
Will others look to replicate MLS and Apple’s single media partner approach? - (16:57)
Seth Bacon on year one and beyond with Apple - (31:17)