Teacher's Lounge HubSpot's Education Partner Podcast

Dr. Josie Ahlquist is a speaker, author, research, and educator discovering how technology and leadership intersect in the 21st century. On today's episode, we're discussing how to create and empower student leaders.

The Teachers Lounge
The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.

Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg

Professor Resource: How to Teach Content Marketing in 2018 [Workbook] http://bit.ly/2odd206

In the age of search engines and social networks, content marketing has become critical in enabling companies to communicate with their prospects and customers. In other words, teaching content marketing is an essential part of preparing students for careers in digital marketing, public relations, and entrepreneurship.

This episode is a condensed recording of a workshop held by Professor Ian Cross and Justin Champion, creator of HubSpot's Content Marketing Certification. Whether you teach marketing, sales, communications or entrepreneurship, their crash-course is a compelling argument for teaching content marketing in 2018, and an easy-to-follow road map to integrating it into your course.

The Teachers Lounge
The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.

Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg

On this episode, we're once again joined by Randy Harrison of Emerson College as well as Natalie Garrett, Account Executive at Riipen. In the latest iteration of Randy's marketing capstone course at Emerson College, "Inbound and the Integrated Marketing Framework," he aligned his integrated marketing curriculum with inbound marketing, and gave students the opportunity to apply what they're learning at their client, Riipen.

The Teachers Lounge
The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.

Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg

Cody got lucky going to OU. His professor not only taught him digital marketing, he hired Cody after graduation to join his agency!

Reflecting back on his experience, Cody shares what skills and experiences gave him the leg up in launching his career, and what he wished he'd learned (hint - basic coding like html!)

Listen in to hear the modern marketing course deconstructed and rebuilt from a recent graduate's perspective.

The Teachers Lounge
The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.

Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg

How do you educate the modern marketer when the pace of industry change is so rapid?

University of New Hampshire is tackling this issue using three core strategies: 1) Standardize experiential learning and bring it on campus 2) Engage industry partners to bridge the gulf between faculty and business 3) Create modular courses that are flexible enough to sit on top of the core curriculum.

In this episode we discuss the vision, the details and the execution of how UNH is rethinking their business curriculum. It's a new format for the Teacher's Lounge, with 5 participating professors for 5 times the insights!

The Teachers Lounge
The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.

Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg

When Ashely DeWalt founded Leverage Sports at 21 years old, he was pursuing his passion for sports in the most direct way he could find. Now, he teaches Sports Management and Marketing at two Universities, helping students learn the fundamental aspects of the field, and hopefully helping them find their passion along the way.

His student's excitement, and anxiety, about the future resonate deeply with him, as both an entrepreneur and an educator. Ashley uses a combination of empathy, tough love, and experience to help students navigate the new world of sports that has been upended by digital transformation.

The Teachers Lounge
The Teachers Lounge is HubSpot's podcast for the Education Partner Program, which provides colleges and university professors with everything they need to teach leading courses in marketing, sales, entrepreneurship, and communications. Software, resources, and a community of professors -- all for free.

Apply to be a HubSpot Education Partner: bit.ly/2z0IZwg