100 episódios

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

The Big Story AdExchanger

    • Negócios

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

    Bot Or Not?

    Bot Or Not?

    Inside the Nubai Ventures lawsuit against Outbrain. Plus: The broadcaster-backed joint industry committee and the Media Rating Council clarify their complementary roles.

    • 30 min
    Goodbye, Outstream: The Digital Video Classification Shakeup - E285

    Goodbye, Outstream: The Digital Video Classification Shakeup - E285

    More granular video classifications are replacing outstream video. But the move may devalue some inventory. Plus: GPTs are coming for contextual.

    • 34 min
    MFA: The A Is For Arbitrage … And Adalytics - E284

    MFA: The A Is For Arbitrage … And Adalytics - E284

    Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim.

    • 37 min
    Privacy Sandbox Isn’t Passing The Test - E283

    Privacy Sandbox Isn’t Passing The Test - E283

    In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.

    • 29 min
    When Generative AI Makes The Ad

    When Generative AI Makes The Ad

    Need ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.

    • 31 min
    When Walled Gardens Collide - E281

    When Walled Gardens Collide - E281

    Walmart bought Vizio for a foothold in streaming – a move that will take the retailer’s ads business to new levels. Then, a deep dive into the “sky bridges,” a new term for partnerships between walled garden platforms.

    • 37 min

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