86 episodes

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast Gallery Media Group

    • Business
    • 5.0, 7 Ratings

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

    Melissa Grady (Cadillac) | Building A Lasting Legacy Brand

    Melissa Grady (Cadillac) | Building A Lasting Legacy Brand

    Melissa Grady is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 Cadillac Escalade (smack in the middle of the pandemic).

    Melissa is a data-driven marketer and her strength is bringing data into insight and parlaying that with creativity. In this conversation, Melissa talks about her process of doing just that, how she fell in love with advertising, and the future of brand building. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 55 min
    Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis

    Suzanne Fanning (Wisconsin Cheese) | Leadership During Crisis

    Suzanne Fanning is the Senior Vice President of Dairy Farmers of Wisconsin and Chief Marketing Officer of Wisconsin Cheese. The Dairy Farmers of Wisconson market cheese of dairy farmers in the state, and have had their hands busy during the pandemic. Suzanne and her team had to throw out their media plans for 2020, and pivot quickly.

    In this conversation, Suzanne talks about pivoting quickly and to figure out a new media plan to reflect life during the pandemic. She talks about how studying new consumer patterns and trends to figure out what products people are craving, and changing her media plan to feature more at home content, and even volunteering her family to be in streaming social content for Wisconsin cheese.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com 

    • 18 min
    Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

    Maryam Banikarim (Nextdoor) | Great Marketer = Great Storyteller

    Maryam Banikarim is the head of marketing for the social platform, Nextdoor, a hyperlocal social networking service for neighborhoods. Posts made to the platform are only available to other Nextdoor members living in the same area. Their goal is to create a virtual community within your physical community.

    In this conversation, Maryam talks about how her career background in journalism shaped her to become a better brand storyteller. She also gets candid about why it's important to hit pause in your career if you can, in order to get a better sense of clarity. This conversation offers so much insight on aligning a company with its purpose, and how to meaningfully measure a brand's performance by its purpose. 

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 48 min
    Jill Cress (PayPal) | Leadership During Crisis

    Jill Cress (PayPal) | Leadership During Crisis

    When Jill Cress came on to the CMO Podcast for the first time, she recently accepted her current role as the Vice President of Consumer Marketing for PayPal. Now, nine months into the job, her role has been redefined. 

    Jill and Jim discuss how Paypal is responding to the COVID-19 pandemic, and how they are using their data to better help everyone on their platform. Jill also talks about how she managing her team during these times to make sure they don't burn out and encouraging them to strike a work-life balance.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 27 min
    Jerri DeVard | More Than Just A Marketing Professional

    Jerri DeVard | More Than Just A Marketing Professional

    Jerri DeVard is an accomplished Marketing Professional and F100 C-Suite Executive/Corporate Board Director. She currently sits on the boards of Under Armor and Cars.com, and most recently was the Executive Vice President, Chief Customer Officer at Office Depot.

    Jim and Jerri go way back and both started their career at the same time. Both worked on very similar brands during their formative years and they dive deep into those experiences. They spill the beans about their first failures, and how navigating those particular failures helped their career trajectory. Also discussed is the imperative conversation brands should be having right now about inclusion, as they look within their organizations. Jerri opens up and candidly shares her experience as a board member and company officer as a black woman. This is a conversation you won't want to miss.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 47 min
    Mark Hans Richer (Fortune Brands) | Leadership During Crisis

    Mark Hans Richer (Fortune Brands) | Leadership During Crisis

    Mark-Hans Richer is the Chief Marketing and Innovation Officer for Fortune Brands Home & Security. In this conversation, Mark Hans discusses the water crisis that is hitting America during COVID-19 and how Fortune Brands is helping Congress draft legislation to make sure Americans will have access to clean water. He also discusses his team's agility and how they are pivoting to help people who are spending more time at home by creating software that helps people sustainable use their water.

    Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com

    • 30 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

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Great

Amazing interviews. Great content, inspiring, and great to know what is happening in other markets.

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