14 min
THE EXPERIENCE EFFECT - EP 5 - How well do you know your customer — and what they really want? The Experience Effect Podcast
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- Marketing
Thinking of implementing a new digital sales system, or simply changing the look of your website? Investing thousands of dollars, only to hearback from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want?
GUESTS: Luke Shaw, head of e-commerce at Sigma HealthcareHost: Andrew Birmingham
See omnystudio.com/listener for privacy information.
Thinking of implementing a new digital sales system, or simply changing the look of your website? Investing thousands of dollars, only to hearback from your customers that they preferred it the old way... can be devastating. So how can new technology take the guess work out of getting to know your customers, and what they really want?
GUESTS: Luke Shaw, head of e-commerce at Sigma HealthcareHost: Andrew Birmingham
See omnystudio.com/listener for privacy information.
14 min