12 min
THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand The Experience Effect Podcast
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- Marketing
When we think of a public, government institution — ‘branding’ or ‘innovation’ aren’t usually the first two words that come to mind. But when Simon McKee realised that he needed to introduce cutting edge new technology into the State Treasury, the institution's brand — as a safe, trusted and reliable organisation — was key to his success.
GUESTS: Simon McKee, Deputy Commissioner, Queensland State TreasuryHost: Andrew Birmingham
See omnystudio.com/listener for privacy information.
When we think of a public, government institution — ‘branding’ or ‘innovation’ aren’t usually the first two words that come to mind. But when Simon McKee realised that he needed to introduce cutting edge new technology into the State Treasury, the institution's brand — as a safe, trusted and reliable organisation — was key to his success.
GUESTS: Simon McKee, Deputy Commissioner, Queensland State TreasuryHost: Andrew Birmingham
See omnystudio.com/listener for privacy information.
12 min