1 hr 34 min
The Godfather of SEO - Leslie Rohde Interview Back2Business Podcast
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- Marketing
The Godfather of SEO best known for advancing the industry with the development of OptiLink and publishing Dynamic Linking, Leslie Rhode joins the show today to talk through his journey as well as sharing some SEO tips. Together they discuss the evolution of SEO, the change in the algorithms over the years and the benefits of using ResultFlow.
KEY TAKEAWAYS
For a decade there was a trifecta of SEO scripts which meant that you didn’t have to do anything else. You could have lasted through 2011 without furthering your knowledge as long as you weren't doing anything ‘spammy’.
Right now, the primary search engine is almost unchanged. However, there is a moat that you will have to go through. They have layered the signals and other filters on top of the core algorithm. Inside, the way they do the computation is more efficient. There are some changes but the actual ranking algorithm is the same it has just got a lot better.
One piece of good advice is to not go to college and instead, start your own business. What we should be doing is not making college or university fees cheaper, we should be making it less necessary. A college degree has a negative ROI in the USA.
What ResultFlo aims to do is make all the posting, promotion, and small tasks you have to do a little bit easier. With ResultFlow all you have to do is pick content that would be appropriate for your market and the system will create unique content and post it to your blog as well as running an Ad to your audience on Facebook.
There are two different streams of content on ResultFlow. Firstly it will grow your content and secondly, it will attract your page audience to your website and then retarget them.
Facebook recognises the real buyer journey, which is one of the most important things they have ever done. However, almost all large Facebook advertisers don’t utilise the platform correctly.
BEST MOMENTS
“I was on a completely different track.”
“That one chance conversation led to my career in SEO.”
“I believe that it never actually changed.”
“One of several times I almost killed the company.”
ABOUT THE GUEST
“Best known for advancing the state of SEO with the development of OptiLink (2002) and the publication of Dynamic Linking (2003).Specialities: A unique combination of technology, business and marketing achieved through a professional career beginning in 1974, business ownership since 1988 and web e-commerce and marketing since 2001”.
Leslie Rhode LinkedIn
Leslie Rhode Website
ABOUT THE HOSTS
Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.
Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.
CONTACT INFO
INSTAGRAM.COM/KURTWILSON.UK
INSTAGRAM.COM/DIFORSTER.UK
WWW.ADVANSYS.COM
KURT@ADVANSYS.CO.UK
DIANE@ADVANSYS.CO.UK
The Godfather of SEO best known for advancing the industry with the development of OptiLink and publishing Dynamic Linking, Leslie Rhode joins the show today to talk through his journey as well as sharing some SEO tips. Together they discuss the evolution of SEO, the change in the algorithms over the years and the benefits of using ResultFlow.
KEY TAKEAWAYS
For a decade there was a trifecta of SEO scripts which meant that you didn’t have to do anything else. You could have lasted through 2011 without furthering your knowledge as long as you weren't doing anything ‘spammy’.
Right now, the primary search engine is almost unchanged. However, there is a moat that you will have to go through. They have layered the signals and other filters on top of the core algorithm. Inside, the way they do the computation is more efficient. There are some changes but the actual ranking algorithm is the same it has just got a lot better.
One piece of good advice is to not go to college and instead, start your own business. What we should be doing is not making college or university fees cheaper, we should be making it less necessary. A college degree has a negative ROI in the USA.
What ResultFlo aims to do is make all the posting, promotion, and small tasks you have to do a little bit easier. With ResultFlow all you have to do is pick content that would be appropriate for your market and the system will create unique content and post it to your blog as well as running an Ad to your audience on Facebook.
There are two different streams of content on ResultFlow. Firstly it will grow your content and secondly, it will attract your page audience to your website and then retarget them.
Facebook recognises the real buyer journey, which is one of the most important things they have ever done. However, almost all large Facebook advertisers don’t utilise the platform correctly.
BEST MOMENTS
“I was on a completely different track.”
“That one chance conversation led to my career in SEO.”
“I believe that it never actually changed.”
“One of several times I almost killed the company.”
ABOUT THE GUEST
“Best known for advancing the state of SEO with the development of OptiLink (2002) and the publication of Dynamic Linking (2003).Specialities: A unique combination of technology, business and marketing achieved through a professional career beginning in 1974, business ownership since 1988 and web e-commerce and marketing since 2001”.
Leslie Rhode LinkedIn
Leslie Rhode Website
ABOUT THE HOSTS
Kurt Wilson - Entrepreneur, Internet Veteran and Property Investor with multiple 7 figure businesses and property investments in the UK, GI, LT, BY and GR. CEO and founder of Advansys (www.advansys.com) a global eCommerce, web development and online marketing agency headquartered in the UK.
Di Forster - Entrepreneur, Property Investor and Mum with exceptional grit. Expert in all areas of Online Sales and Marketing (SEO, PPC and Conversion). Quit corporate life and now enjoys working with and helping others grow and scale their businesses.
CONTACT INFO
INSTAGRAM.COM/KURTWILSON.UK
INSTAGRAM.COM/DIFORSTER.UK
WWW.ADVANSYS.COM
KURT@ADVANSYS.CO.UK
DIANE@ADVANSYS.CO.UK
1 hr 34 min