The Smart Communications Podcast helps busy nonprofit leaders build their communications skills and develop their organization’s voice. Every episode shares insights and practical tips to help you leverage strategic communications to advance your nonprofit’s mission.
Episode 74: What tagline works??
A good tagline can inspire you to think, feel, maybe even react. In the episode of The Smart Communications Podcast, Sarah Durham and Big Duck Copywriter, Ryan Gerhardt, break down three structures for taglines that can strengthen your organization’s brand strategy.
Episode 73: How do you tackle a daunting project?
Ever find yourself stuck on how to approach a big project that you have to do, but you just don't see how you're going to get it anytime soon? This podcast unpacks the process of tackling projects and offers a roadmap and tips on how to get started.
Episode 72: What is strategy? A refresher.
Whether you consider yourself a pro at setting communications strategy, or you are just getting started, this podcast, back by popular demand, offers useful insights to help you get a sense of the terms: goals, objectives, strategy, and tactics from a non-profit communications perspective.
Episode 71: What are the barriers to effective communications?
In this episode of the Smart Communications Podcast, Sarah Durham examines some of the common barriers that make it hard for nonprofits to establish successful communications. What are the common pitfalls? Tune in and find out.
Episode 70: Are events and galas still effective? Let’s revisit.
To gala or not to gala. In this replay of a 2018 Smart Communications Podcast, Stephanie Thomas, founder of Stetwin Consulting, discusses the value of galas, and whether or not they still work as a fundraising vehicle. Tune in as she shares her over 25 years of experience and offers useful and relevant tips to assist your organization in this new normal.
Episode 69: Where do nonprofits go wrong with communications?
Thought leader and host of the “Nonprofits are Messy” podcast, Joan Garry, talks about what an effective nonprofit communications strategy can look like and provides some tips on how to become a five-star storyteller.