Thinking Out Loud CTAM
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- Filme e TV
861280
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Marcien Jenckes, President of Xumo, on Engaging Audiences and Innovation
Guest, Marcien Jenckes, president of Xumo shares insights into their holistic approach aimed at captivating audiences and monetizing content through advertising. Xumo's strategy spans the distribution of streaming devices, collaborations with TV manufacturers, and the expansion of FAST channels. Their swift adoption underscores the platform's appeal and effectiveness in addressing the dynamic demands of consumers and operators alike, making Xumo a leader in transforming the streaming experience.
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Innovation Interplay: The Fusion of Tech, Content, and Partnerships in Entertainment
Guest Kristin Dolan, CEO of AMC Networks, explores the dynamic trajectory of AMC Networks. Kristin shares her expertise in navigating the ever-changing media landscape by utilizing new technology, data, and information to engage diverse audiences through innovative distribution methods. Gain valuable perspectives on the challenges posed by content saturation and the influence of consolidation on media brands. Discover the success of the “AMC+ Picks on Max” programming experience, an impactful marketing partnership that not only commanded viewership but also fueled acquisition on AMC+. Join Kristin as she provides a sneak peek into the thrilling future of AMC Networks amid the ever-evolving media landscape.
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Fanning The Flames of Success: Fandom’s Insights on Cultivating Engagement, Fan-Driven Marketing, And Revolutionary Partnerships
Stephanie Fried, CMO of Fandom, reveals the behind-the-scenes strategies that have elevated Fandom to a global enthusiast hub. Learn about successful collaborations and how Fandom is reshaping the landscape of interactive fan experiences. This episode delves into cultivating engagement, leveraging fan-driven content for unique marketing opportunities, and exploring the dynamic intersection of community building and marketing. Explore Fandom's impactful partnerships with media and entertainment companies and how they foster a mutually beneficial relationship for fans and the industry.
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Pixar to Play: Unlocking Brands and Storytelling in a Virtual Playground
In this episode, Colin Brady, Chief Creative Officer, AMGI studios, a visionary executive who has not only left his mark at Pixar, working on beloved classics like Toy Story and A Bug's Life, but has now ventured into the realm of gaming, bringing a groundbreaking new style of animation with him. We also explore the exciting frontier of using AI to craft personalized and immersive experiences, where technology becomes a tool to weave intricate and dynamic narratives tailored to each individual. Our conversation delves into strategic partnerships forming between brands and TV shows, unlocking new possibilities to extend and complement their narratives through gaming and other communal experiences. It's a fascinating exploration of how different forms of media can converge to create richer, more interconnected worlds.
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Influencers Unleashed: Elevating Television Content and Brand Partnerships
Get ready for a fascinating exploration of the intersection between influencers, television, brands, and technology that's shaping the future of entertainment. In this thought-provoking episode, host Vicki Lins and guests Jonathan Chanti and Paul Telner dive into how Viral Nation harnesses the power of artificial intelligence (AI) to protect both content creators and the brands they represent. And discover how influencers lend their unique perspectives, authenticity, and relatability to television content, breathing new life into traditional formats.
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Succeeding in a Ruthlessly Competitive Business
What does it take to succeed in an over-saturated streaming world? According to guest Michael Wright, head of MGM+, it’s focusing on quantity, quality, and value. Michael asserts today’s sophisticated audience determines within five minutes whether they will keep a subscription after the free trial by quickly assessing three important things. Host Vicki Lins and guest Michael Wright discuss chasing people over profit, their recent acquisition by Amazon, and how Amazon’s resources and enthusiasm will guide awareness and subscriber growth.