226 episódios

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Marketing

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    226: Content Jobs Among Biggest Growth Area Per World Economic Forum

    226: Content Jobs Among Biggest Growth Area Per World Economic Forum

    In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful.
    In other news, the death of the cookie (as declared by Google) is big news for advertisers, publishers and content marketers. Who will win? (Joe and Robert tell you)
    Finally, the boys break down the success of new media companies turning profitable, and what marketers can learn.
    In rants and raves, Joe raves about the Unauthorized Biography Series and Loserthink by Scott Adams. Robert then talks in detail about the life and death of Clayton Christensen.
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
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    This episode is sponsored by ContentTECH Summit.

    • 1h 1m
    225: Coca-Cola Reverts Back to CMO Role. Does It Matter?

    225: Coca-Cola Reverts Back to CMO Role. Does It Matter?

    In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a "move" away from smartphone usage will hurt digital ads (uh, not really).
    Facebook says it will ban artificial intelligence "deepfakes," but will it make a difference since Facebook isn't changing its policy on cheapfakes or shallowfakes?
    The annual Consumer Electronics Show (CES) happened last week. Joe and Robert discuss some of the main questions from the CES show.
    And finally, Coca-Cola reverted back to having the CMO role. Robert is happy, but Joe thinks it's all show and no bite.
    In rants and raves, Joe covers an ANA article about B2B Content Marketing while Robert raves about Buzzfeed's new business model.
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
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    This episode is sponsored by ContentTECH Summit.

    • 1h 3 min
    224: 8 Big Content Marketing Predictions for 2020

    224: 8 Big Content Marketing Predictions for 2020

    Yes! It's the annual #ThisOldMarketing predictions episode.
    This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless).
    This year's marketing predictions include:
    Less Content and Simplicity to Drive Marketing Strategy in 2020 (Joe). Brand Journalism (or Content Marketing) is pushed forward by Social Corporate Responsibility (SCR) efforts (Robert). The drop in print has stopped. 2020 will see the resurgence of print media led by enterprise brands (Joe). Support article on print books here. Ad Tech takes a crippling hit in 2020 (Robert). Microsoft will launch their own "Disney+" for business-to-business markets (Joe). AppleTV Plus will die (Joe, but Robert disagrees). Deepfakes take over the 2020 election process (Joe). Big agencies start to break up after large consolidation run (Robert). Robert's Rave - Brand-backed media gets another look.
    Joe's Rave - Essentialism by Greg McKeown
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
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    This episode is sponsored by ContentTECH Summit.

    • 1h 4 min
    223: Can Marketers Learn Anything from the Peloton Fiasco?

    223: Can Marketers Learn Anything from the Peloton Fiasco?

    In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton...discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were made, but the public's reaction was a pure over-reaction. Joe thinks that we can't judge the outcome until the next quarter's results are in.
    In other news, the boys dissect the #SubscribeSunday program from Boston Globe, and how brands can use both an "event" and a collaborative effort to launch and grow content marketing initiatives.
    Finally, Joe and Robert discuss the huge opportunities and challenges for brands who want to acquire distressed media assets.
    In rants and raves, Joe raves about Straight No Chaser while Robert rants on California's upcoming privacy law (CCPA), with a helpful infographic from Ruth Carter on how to comply with CCPA.
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
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    This episode is sponsored by ContentTECH Summit.

    • 1h 3 min
    222: Our Biggest Failures BONUS Episode + Even More Failures

    222: Our Biggest Failures BONUS Episode + Even More Failures

    In this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong?
    Alberto Gomez (@albermoire) asked Joe and Robert about their biggest failures. Since the boys only had an hour, they decided to cover just a few of the many, many failures in their young lives.
    Doug Kessler (@DougKessler) asked about "what's next?" Joe covered voice and print. Robert covered drastic changes in governance. Both discussed the evolution of social media, with particular focus on Sacha Baron Cohen's recent ADL speech.
    In rants and raves, Joe ranted about YouTube's FTC compliance system, while Robert discussed gratitude.
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
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    This episode is sponsored by ContentTECH Summit.
     

    • 1h 1m
    221: Marketing Always Works (If You Leave Out Certain Data)

    221: Marketing Always Works (If You Leave Out Certain Data)

    In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney's launch of Disney+, including first-day tech issues, adding 10 million users, and a huge stock market push to record levels.
    Further into the show, Robert unpacks the current marketing bubble: online advertising (H/T @karlyeh721), and how everything can be proven to work if you only use part of the data. Joe continues on into social media news: Facebook is found to be "secretly" using the iPhone camera while their app is open and Instagram announces they won't be showing the like count on posts any longer.
    In rants and raves, Joe raves about His Dark Materials amazing usage of outdoor media and provides comment on how Generation Z might save print. Robert rants about Sharethrough's EU office closing and provides commentary on Nielsen's company split.
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify, Soundcloud, YouTube, or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
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    This episode is sponsored by ContentTECH Summit.

    • 1h 3 min

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