In this episode, Chris Wallace, Co-Founder and President at Innerview Group, joins us to discuss strategies for transforming your employees into Brand Ambassadors for your business. Your employees can be your most effective word-of-mouth marketers. But only if they have a clear and compelling story to tell. Taking the time to secure and internalize what Chris calls “front-line insights” to shape, tighten and power your Brand Story can be the key in converting sales and ultimately driving revenue.
And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.