22 episódios
UP and to the RIGHT: Strategy and Tactics of Analyst Influence Richard Stiennon
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- Tecnologia
An audio book of the best selling UP and to the RIGHT by Richard Stiennon. This is the only book that guides you through your interactions with the major analyst firms with a focus on your Magic Quadrant strategy. Highly acclaimed, including "must-read" recommendations from leading Gartner analysts.
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Chapter 9. The Analyst Inquiry
Orchestrating the optimum inquiry with the analysts.
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Chapter 21. Wrap Up
Conclusion. And if you want to pursue your MQ strategy with the author reach out at richard@it-harvest.com
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Chapter 20. What Not To Do
Here are several things that will set you back on your journey UP and to the RIGHT.
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Chapter 19. Responding to the MQ Questionnaire
Responding to the MQ Questionnaire is one of the most arduous tasks. Doing it properly is also the most important task.
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Chapter 18. Guerrilla Tactics
This is the fun stuff. Mad Men style analyst influence.
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Chapter 17. Leveraging Social Media
Tips, tricks, and techniques of using Twitter, Linkedin, etc. for analyst influence.