Wes Siler on Challenging Entrenched Industry Beliefs The Tailgate Podcast: Marketing for Hunting and Angling Brands

Editors are some of the most powerful voices shaping our industry. Their far-reaching media platforms wield a strong influence on how we think, talk, look, and behave. That includes how brands show up in the world. Yet new voices that challenge entrenched beliefs and industry party line are often met with hostility. One editor who isn’t afraid to court controversy with strong, often contrarian opinions is Wes Siler, Editor of Indefinitely Wild for Outside Magazine. We recently sat d...