13 episodes
SaaS Experiments Brian Hall
-
- Business
Hear from experts in conversion optimization and growth marketing about what worked, what didn’t, and what’s next.
-
Optimizing a complex onboarding experience with Rafa Studart
How do you improve onboarding for a complex product with distinct types of users who have different needs? 😅
Not easy, but it can be done - as explained in this conversation with Product Designer Rafa Studart. -
When and where to tell your story with AJ Davis
AJ Davis, founder of Experiment Zone, breaks down results from an extremely effective category page tweak. She goes on to outline how to think about the role of each page on your site, where to add messaging about what makes your brand unique, and how to get that messaging right.
-
Amazon is Not a Retailer with Katie McKee
Why most brands get their Amazon strategy wrong (and how to get it right)
-
Optimizing paid social video ads with Alison Roach from Ready Set
Tips on optimizing videos for your paid social campaigns - from thumbstop to conversion.
Watch on YouTube: https://youtu.be/x6AEKZGKFeI -
B2B Demand Gen Optimization with Arun Sivashankaran
Arun Sivashankaran, founder of FunnelEnvy, breaks down all things optimization for Demand Gen. What to measure, where to focus, and where *not* to focus.
1:13 What makes Demand Gen different from other types of websites
3:48 Quantity vs quality when optimizing for leads vs revenue
6:05 Measuring what matters will change the nature of the experiments you run 🤯
9:48 3 types of changes that drive the most results
17:53 3 common sense buyer journey stages
20:19 Where to start, and how to evaluate your top of funnel offers
23:58 Personalization ... or website retargeting 😎
30:45 The meaning of "friction" in a B2B Demand Gen context
Find Arun here: https://www.funnelenvy.com/ -
01: Product page videos with Nichole and Claudiu from Reeview
Nichole Elizabeth DeMeré and Claudiu Cioba from Reeview reveal all the secrets to effectively using video content on your ecomm product pages.