192 episodes

Join the Elements team each week as they discuss how to master the emotional (art) and functional (science) jobs of financial planning.

You'll learn how monitoring ongoing financial vitals, diagnosing issues, and prescribing creative solutions leads to increased client trust, meaningful conversations, and practice growth.

Elementality for Financial Advisors | Elements Financial Vitals System‪™‬ Reese Harper, CFP®

    • Business

Join the Elements team each week as they discuss how to master the emotional (art) and functional (science) jobs of financial planning.

You'll learn how monitoring ongoing financial vitals, diagnosing issues, and prescribing creative solutions leads to increased client trust, meaningful conversations, and practice growth.

    Do These 2 Things Before You Do A Financial Plan [170]

    Do These 2 Things Before You Do A Financial Plan [170]

    Host of Elementality, Jordan Haines, CFP®, discusses two things every financial advisor should do with a client before they engage in financial planning with them:
    Step 1: Ensure the client is sufficiently oriented to their financial situation
    Step 2: Ensure the client has the foundational financial behaviors in place
    Jordan explores why every advisor should have specific steps in their process to account for these things and tactical way an advisors can assess whether these things have been done for a client.

    • 12 min
    What Is Financial Orientation? w/ Brandon Galici [169]

    What Is Financial Orientation? w/ Brandon Galici [169]

    In this episode of Elementality Jordan Haines talks with Brandon Galici, founder of Galici Financial, about the standalone value of orienting people to their financial situation. In particular, they explore real-life examples of when orienting someone to their financial situation may be the very thing that they want from a financial advisor, and not all the additional things many advisors provide.
    If you’re interested in how you can deliver on the things your clients actually care about, then this episode is for you

    • 38 min
    How To Build A Marketing Strategy w/ Jeff & Abby [168]

    How To Build A Marketing Strategy w/ Jeff & Abby [168]

    To register for the workshop go here:
    https://getelements.com/resources/webinar/how-to-choose-the-right-marketing-strategy/
    In this episode of Elementality Abby Morton, CFP®, Director of Advisor Success at Elements, and Jeff Morgan, our head of marketing get ready for our upcoming Marketing Strategy Workshop and explore how advisors can lay the foundation for a successful marketing strategy. 
    They discuss four questions that every advisor needs to answer:
    Why am I in business?
    Who am I serving?
    What is my audience’s unique pain?
    How will I solve that problem?

    • 39 min
    Financial Coach Vs. Financial Planner w/ Taylor Westergard [167]

    Financial Coach Vs. Financial Planner w/ Taylor Westergard [167]

    In this episode of Elementality, Jordan Haines, CFP® chats with Taylor Westergard, CFP®, AFC®, founder and financial coach at Evolving Money - a financial coaching firm focused on helping people understand their cashflow and be more intentional with their spending.
    They discuss the difference between a financial coach and a financial advisor, specifically when financial coaching may be more approrpriate than financial planning. They also discuss how advisors can introduce other services to introduce value sooner in a client’s journey
    If you’re wondering if financial coaching is right for your practice, then this episode is for you!

    • 33 min
    Understanding Client Spending w/ Erik Baskin [166]

    Understanding Client Spending w/ Erik Baskin [166]

    In this episode of Elementality Jordan Haines talks with Erik Baskin, founder of Baskin Financial, about client spending. After discussing Erik’s journey into financial services and why experimenting has brought him explosive growth, they discuss how to incorporate budgeting and spending tracking into his process.

    • 34 min
    6 Tips To Enhance Advisor Marketing w/ Abby & Jeff [165]

    6 Tips To Enhance Advisor Marketing w/ Abby & Jeff [165]

    In this episode of Elementality Abby Morton, CFP®, Director of Advisor Success at Elements, and Jeff Morgan, our head of marketing talk about the six things advisors can implement to enhance their marketing efforts.
    These tips include:
    Help prospects know, like and trust you
    Identify your prospects’ pain points
    Know your prospects’ language
    Stay top of mind
    Have a unique call to action
    Do what’s easiest for you

    • 32 min

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