52 min
Hear how this entrepreneur who created a $100 million + business, partnered up with her daughter to create a new company that tackles issues facing 20 somethings as they navigate their journey of adulthood. RealTalk Podcast with Maureen Borzacchiello
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- Entrepreneurship
RealTalk Podcast: Episode 13
Tori Ganahl and Heidi Ganahl
The mother-daughter, founders of Shefactor, an online platform for young women looking to create a life they love. Heidi Ganahl is a serial entrepreneur. She gave up a successful, but slightly unfulfilling career in pharmaceutical sales while turning a personal tragedy of being widowed, super young in life into an opportunity to make a difference in the lives of people and their pets. As the founder of camp bow wow, the largest pet care franchise in the US which grossed over $100 million. She sold that company and is living the dream. Tori Ganahl. Her daughter was raised by this amazing human being and benefited from having such a bad-ass mom. Tori while in college demonstrated her leadership and people skills by becoming a sophomore president of the largest sorority on campus at the University of Oregon. When she graduated, she realized she was stuck in a corporate job that just wasn't fulfilling in the real world. Tori and her mom tackled this issue head-on and ended up creating the Shefactor platform to help other young women navigate the journey of becoming confident, successful leaders of their lives and creating the life that they loved. They've reached over 1 million women in one year, and boy, they are just getting started. Key Takeaways:
Business is like a baby. You got to get it there. If you can really align what you're doing with your career, with your life, with what you're passionate about, what you care about, it just makes all the difference in your success, in how your attitude and the people that you're around with. It's just so much more fun. When you have partners, there's that extra dynamic because you both have different points of view. start with figuring out what you're good at and your strengths, and then relying on other people to do the things that you might not be as good at, but they are. And that's also a leadership moment. Cause if you're not giving them that freedom to do what they are great at, then you're depriving them of that too. You have to build relationships with your customers, and our customers need fun, lighthearted, little bits of inspiration every day. We're slowly building this community of growth-oriented young women who really get how important it is to take a second out of the day to read a little bit of inspiration, laugh, smile, or just take a tidbit of advice and move on with your day. when it comes to content, it's about just speaking directly to the customer and in me creating this content. And more recently we've completely boiled it down to just me doing it all because the thing is, people, connect with a person and that's how they connect with the brand. You have to create memorable moments and things happening in your company and your brand that they want to hear about and they want to report about. Always look for opportunities to do things a little bit different or edgy to grab their attention so that they would want to have a relationship with us and report about what we were doing. one of the core things we built Shefactor on was this statistic that young women only stay at their jobs right now for an average of 18 months. Now, how do you build women into the C-suite and women onto the board of directors if they won't stay at the company, when they're 25 years old for longer than 18 months, it just doesn't work? You can't just walk in with the same old, same old, you need to know your audience, you need to know your data and you need to give them something that's really intriguing and interesting. I feel like we ask for this because we need affirmation that what we're doing is good and what we're doing was great. And you know, we're in the right spot, but you have to be your own cheerleader. Like you have to tell yourself that those things were great. So it starts with how you talk to yourself and then the more you've got, you're like, yeah, I can own that. You have to be selfish to reson
RealTalk Podcast: Episode 13
Tori Ganahl and Heidi Ganahl
The mother-daughter, founders of Shefactor, an online platform for young women looking to create a life they love. Heidi Ganahl is a serial entrepreneur. She gave up a successful, but slightly unfulfilling career in pharmaceutical sales while turning a personal tragedy of being widowed, super young in life into an opportunity to make a difference in the lives of people and their pets. As the founder of camp bow wow, the largest pet care franchise in the US which grossed over $100 million. She sold that company and is living the dream. Tori Ganahl. Her daughter was raised by this amazing human being and benefited from having such a bad-ass mom. Tori while in college demonstrated her leadership and people skills by becoming a sophomore president of the largest sorority on campus at the University of Oregon. When she graduated, she realized she was stuck in a corporate job that just wasn't fulfilling in the real world. Tori and her mom tackled this issue head-on and ended up creating the Shefactor platform to help other young women navigate the journey of becoming confident, successful leaders of their lives and creating the life that they loved. They've reached over 1 million women in one year, and boy, they are just getting started. Key Takeaways:
Business is like a baby. You got to get it there. If you can really align what you're doing with your career, with your life, with what you're passionate about, what you care about, it just makes all the difference in your success, in how your attitude and the people that you're around with. It's just so much more fun. When you have partners, there's that extra dynamic because you both have different points of view. start with figuring out what you're good at and your strengths, and then relying on other people to do the things that you might not be as good at, but they are. And that's also a leadership moment. Cause if you're not giving them that freedom to do what they are great at, then you're depriving them of that too. You have to build relationships with your customers, and our customers need fun, lighthearted, little bits of inspiration every day. We're slowly building this community of growth-oriented young women who really get how important it is to take a second out of the day to read a little bit of inspiration, laugh, smile, or just take a tidbit of advice and move on with your day. when it comes to content, it's about just speaking directly to the customer and in me creating this content. And more recently we've completely boiled it down to just me doing it all because the thing is, people, connect with a person and that's how they connect with the brand. You have to create memorable moments and things happening in your company and your brand that they want to hear about and they want to report about. Always look for opportunities to do things a little bit different or edgy to grab their attention so that they would want to have a relationship with us and report about what we were doing. one of the core things we built Shefactor on was this statistic that young women only stay at their jobs right now for an average of 18 months. Now, how do you build women into the C-suite and women onto the board of directors if they won't stay at the company, when they're 25 years old for longer than 18 months, it just doesn't work? You can't just walk in with the same old, same old, you need to know your audience, you need to know your data and you need to give them something that's really intriguing and interesting. I feel like we ask for this because we need affirmation that what we're doing is good and what we're doing was great. And you know, we're in the right spot, but you have to be your own cheerleader. Like you have to tell yourself that those things were great. So it starts with how you talk to yourself and then the more you've got, you're like, yeah, I can own that. You have to be selfish to reson
52 min