Insight Out : Big Ideas for the Modern Entrepreneur Billy Samoa Saleebey

We are living in the Age of Influence. 
After learning about my guest through fellow podcaster and friend Dan Nestle, I became deeply curious about how and why influence matters in today’s world. Neal Schaffer is the author of Age of Influence and for the last decade has become a globally recognized leader in the social media and digital marketing space. Having written multiple books on social media and networking, Neal is a leading voice.
His successful podcast, Maximize Your Social Influence dives into all things social and digital.
In this episode, we talk about themes from his latest book that help to illustrate the enormous power of influencer marketing.
We learn why word of mouth is still the currency that is most valuable and why social media plays a critical role in inciting it!
He shares why being a celebrity is no longer the type of influencer brands need to find customers. He talks about the value of finding a community and how even micro-influencers play a critical role because of their relevance in specific areas. 
We even explore how various regions around the world, like China and Japan, are at different places when it comes to embracing influencer marketing. This show, and his book, isn’t about what it takes to be an influencer, but rather provides insights about and embraces the voice of influencers to enhance your brand. 
Website:
https://nealschaffer.com/
Podcast:
Maximize Your Social Influence Podcast with Neal Schaffer
Books:

The Age of Influence: The Power of Influencers to Elevate Your Brand

Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success

Maximizing LinkedIn for Sales and Social Media Marketing

Windmill Networking

Social Media: 

https://www.facebook.com/NealSchafferPage/

https://www.youtube.com/NealSchaffer

https://www.pinterest.com/nealschaffer/_created/

https://www.linkedin.com/in/nealschaffer/

https://twitter.com/nealschaffer

https://www.instagram.com/nealschaffer/

Support the show (https://www.patreon.com/bePatron?u=23010497)
This is an encore episode and was originally published on January 4, 2021.
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Check out this week's episode of Insight Out with my guest Mark Schaefer!
 One of my favorite episodes of Insight Out is my conversation with John Espirian. During that interview, he mentioned his mentor was a guy named Mark Schaefer.
 Since I respect John so much, I decided to read Mark’s book Known, and invite him on the show. Fortunately for me (and you)…he said yes. This episode is our conversation.
Mark is a globally-recognized blogger, speaker, and author of seven best-selling books: 
·        Social Media Explained
·        Return On Influence
·        Born to Blog
·        The Content Code
·        The Tao of Twitter 
·        KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age, 
·        Marketing Rebellion: The Most Human Company Wins
He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on Apple Podcasts.
He is in the Top 10 of the most re-tweeted marketing authorities in the world and was listed as one of the Top 10 authorities on Social Selling by Forbes.
He is among the world’s most recognized social media authorities and has been a keynote speaker at some of the most prominent conferences in the world. 
Needless to say, his work has landed pretty much every noteworthy publication including the Wall Street Journal, Wired, The New York Times, CNN, and The Harvard Business Review. 
It is an honor to have Mark on Insight Out, as we explore the themes from his book Known that will help you on your path to becoming an authority in your space through personal branding, content, and an ability to stand out in a noisy world. This was a fascinating conversation and even explores some emerging trends like nostalgia marketing and synthetic influencers that may just blow you away. 
 
Mark's Website:
https://businessesgrow.com/
Mark's Podcasts:
The Marketing Companion
Mark on Social Media:
https://twitter.com/markwschaefer
https://www.linkedin.com/in/markwschaefer/
https://www.instagram.com/markwschaefer/
https://www.youtube.com/user/MWSchaefer
https://www.facebook.com/mark.schaefer3
 
Mark's Email:
mark.schaefer@businessesgrow.com
Support the show (https://www.patreon.com/bePatron?u=23010497)
This is an encore episode and was originally published on December 28, 2020.
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Get ready to dive into the life and mind of the original Shark from "Shark Tank," the man who's sold over 500 products and raked in billions, Kevin Harrington. We're unpacking his journey from the roots of entrepreneurship to the creation of infomercials, alongside strategies to build killer dream teams and sell products that make you say, "I need that in my life.”
Meet the legend himself, Kevin Harrington—an American entrepreneur and business executive. He has been a successful entrepreneur for over the last 40 years, with his influence extending globally, inspiring aspiring business minds through impactful books like 'Mentor to Millions.' From the groundbreaking creation of the first-ever 30-minute infomercial to his pivotal role on "Shark Tank," his journey is nothing short of epic.
So, get your notepad out, because Kevin's sharing knowledge gems that'll level up your game in the world of business. Tune in, take notes, and let's ride this wave of entrepreneurial wisdom together!

In This Episode:

Kevin's Early Entrepreneurship and Father's Mentorship - (02:48)


Kevin's Discovery of Opportunity - (05:00)


Kevin's Expansion into Global Markets - (06:28)


From Screen to Success: Kevin's Journey with Iconic Infomercials - (07:32)


Kevin's Smooth Transition to "Shark Tank" - (08:04)


Taking Action Without a Perfect Plan - (12:00)


Pitching Strategies: Tease, Please, Seize - (13:45)


Importance of Magical Transformations in Products - (17:18)


Identifying Profitable Products - (18:17)


Building a Dream Team - (20:00)


Where to Learn from Kevin - (21:39)



Notable quotes:

“Test before you invest” (13:45) - Kevin


“Tease them, please them, and then seize them." (14:10) - Kevin 


“Surround yourself with experts" (20:54) - Kevin



Resources and Links
Kevin Harrington

LinkedIn

Twitter

Instagram

Websites: 

https://starshop.com/

http://www.kevinharrington.tv/

http://globalleadersorg.com/

Books:

Mentor to Millions

Act Now

Key Person of Influence

Put a Shark in Your Tank

The 100 Best Spare-Time Business Opportunities Today 

Podcast: SharkPreneur

Insight Out

Insight Out Show – Website

Insight Out Show - Linkedin

Insight Out Show – Patreon

This is an encore episode and was originally published on November 25, 2023
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The dash. That tiny line between the day you enter and the day we depart this life. It’s a tiny line, but make no mistake about it, finding the meaning within it is the most powerful thing you’ll ever do. Today, we spend time with Kris Dehnert, a man who truly understands the value of time and how to get the most out of it.
Kris is a self-described grinder and successful serial entrepreneur who began honing his immense business chops at a young age. He’s also a master marketer and communicator who understands which questions to ask to unlock the doors that turn a small idea into a big deal. Kris is the CEO and Co-Founder of Dugout Mugs; an innovative company that sells baseball bat drinking mugs that has taken the sports world by storm.
The road Kris has taken to success has not always been easy, but he’s grateful for the lessons he learned along the way. The beauty of his journey is that he has held on to those lessons and now freely shares them with others, looking to unlock the vast potential that lives inside! He’s an entrepreneur, a father, husband, and a true inspiration. If you’re stuck in a rut, trying to cut through the noise and figure out how to get aligned, and make your next move your best one yet, pull up a seat because this episode is for you!
 
In this episode, you’ll learn the following:
· Where the drive to tap into his potential began and the origins of his work ethic. (4:00).
· What got you here, won’t take you there. (9:00).
· How Kris leverages his superpowers to drive success for him and others. (13:32)
· Kris discusses The Warrior Phase of Life. – (18:53).
· Going all-in and making the move for Dugout Mugs. (23:07).
· The value of knowing your lane and driving in only your lane. – (27:09).
· The art of showing up with the intention of being memorable. (34:00).
· Why painting the picture of your corporate vison matters. (42:50).
· Kris discusses the importance of time and making the most of it. (50:50).
·   The power of operating and living in alignment consistently. (51:53).
·   The illusion of time and money. (54:33).
·   The next BIGG thing for Kris. (57:11).
·   Why focusing on your weaknesses is bad advice. (59:11).
·   Finding and celebrating your win. (1:02:52)

Notable Quotes:
·   “In a world that’s packed full of nothing but laziness and excuses right now, it’s the truth. I wasn’t raised that way.” - Kris
·   “You’re kind of born with the entrepreneurial spirit”. – Kris
·   “Down the road isn’t always that far down the road”. – Kris
·   “You need to be important to who’s important.” – Kris
·   Good day with bad people still sucks. A bad day with good people is still fun. And if you have a good day with good people, bro, that’s gold!” – Kris
·   “So many people choose to do the things that make them miserable, and they become resentful.” – Billy
·   “I act because I believe, I belong there.” – Kris
·   “Give direction, not directions.” – Kris
·   “When it’s all said and done the one great equalizer that we all have is time.” - Billy
 
Resources and Links
Insight Out
· Insight Out Show – Website
· Insight Out Show - Linkedin
· Insight Out Show – Patreon
 
Kris Dehnert
·    Kris Dehnert – Linkedin
·    Dugout Mugs – Website
·    Dugout Mugs - Facebook
·    Dugout Mugs - Instagram
This is an encore episode and was originally published on September 08, 2023
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After starting as a barista in 1996 to becoming the co-founder, owner, and Co-CEO of Biggby Coffee, this week’s guest on Insight Out is Mike McFall, a growth-minded entrepreneur that believes in the power of self-awareness, positivity, and conscious capitalism as the core values of a successful business. 
His book, Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow, focuses on the importance of revenue and practical ways to build cash flow in a budding company. He also explores his philosophy that business requires us to be aggressive and simultaneously self-aware. 
In this episode, Mike and I discuss the road to becoming CEO of a successful corporation, why conscious capitalism and company culture are at the core of employee retention, why focus is a critical component in building a business, and more.
In this episode, we discuss:

The key lessons that sailing around the world at 16 taught Mike (3:40)

Mike’s journey as a Red Wings fan and the importance of visioning work (5:43)

A breakdown of the visualization process (10:06)

How Mike was introduced to conscious capitalism and the way it transformed his business (13:10)

How Mike became partners with Bob Fish (23:44)

The importance of competition in business (27:28)

Why self awareness is a critical component of your business (29:43)

How to ask for valuable feedback (33:10)

The biggest contributor to Biggby Coffee’s success (35:41)

Mike’s advice for aspiring or current business owners (38:26) 

Why entrepreneurs need to be like the sun (44:30) 

Mike’s approach to fostering a people-first company (48:07)

How to develop company culture that respects the employees (51:37)

Where to find Mike McFall and his final word of advice (56:35) 


Notable Quotes:

“When you say something enough, you begin to hear yourself say it, other people hear you say it, and they can support you. And it helps to reaffirm that you’re on the course to go where you want to go.” – Billy (9:26)

“The real root of conscious capitalism is that it’s an inclusive environment where you don’t make tradeoffs between these different components and that you make decisions that everyone benefits from.” – Mike (20:29) 

“Your self awareness is the most critical component to the success of your business.” – Mike (30:31) 

“In the end it’s not about revenue. What it’s about is it’s about improving, and it’s an obsession with improvement. And when we obsess with improvement… the revenue generation, the growth, is a subset of the obsession with improvement.” – Mike (42:34)

“Leadership is about setting the example and then living within that constantly.” – Mike (47:16)

“In the end, people just want to be around other people who they relate to and they feel a connection to as another human being.” (59:19)


Resources & Links:
Mike McFall 
LinkedIn: https://www.linkedin.com/in/mike-biggby 
Instagram: https://www.instagram.com/mikejmcfall
Biggby Coffee: https://www.biggby.com/ 
Billy Samoa Saleebey 
LinkedIn: https://www.linkedin.com/in/billysamoa 
Email: billy@podify.com and saleebey@gmail.com 
Insight Out 
Website: https://insightoutshow.com/
This is an encore episode and was originally published on December 30, 2022
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This episode of the Insight Out podcast features part 2 of my in-depth discussion with Brenden Kumarasamy, a renowned communication expert and the founder of MasterTalk. a coaching business dedicated to helping executives and business owners become top 1% communicators in their industries.
In Part 2 of our conversation, we dive into the transformative power of empathy in public speaking. Brendan shares a golden nugget: picture yourself talking to a younger you, someone who's walked in your shoes and felt your fears. That's the secret sauce to forging a real connection with your listeners. And if you've ever been mesmerized by Elon Musk's ability to cast a vision that captivates the globe, we've got the scoop on his communication style, the good, the quirky, and how his fame plays into his storytelling prowess.
We don’t stop there! Brendan and I dissect TED Talks, highlighting the thin line between intellectually stimulating and snooze-inducing. We look at how thought leaders like Yuval Noah Harari and Adam Grant master the art of making brainy topics relatable and downright captivating. Plus, we tackle the underestimated role of energy in public speaking – that authentic zest that can magnetize your audience or leave them checking their watches.
And let's not forget the importance of tailoring your message. Knowing your audience is like having a secret map to their hearts and minds, turning a solid talk into an experience they'll carry with them. This episode is brimming with wisdom that could revolutionize your communication game. 

So, If you're itching to learn how to engage and move your audience, whether you're a pro at the podium or just stepping into the spotlight, this episode is your golden ticket!

In this episode, you will learn the following:

Importance of empathy in public speaking

Analysis of Elon Musk's speaking style

Approach to studying TED Talks

Communicating complex ideas in a compelling and relatable manner

Significance of energy in public speaking

Impactful communication and effective public speaking


In This Episode:

(06:45) Criteria for selecting TED talks

(07:40) Effective communication in TED talks

(09:23) Effective communication examples

(10:49) Effective storytelling and communication

(12:29) Relatable and understandable communication

(14:44) Common mistakes in public speaking

(19:50) Gary Vaynerchuk's speaking style

(20:48) GaryVee's Audience Obsession

(23:00) GaryVee's Evolution as a Speaker

(25:00) Alex Hermosa's Rise to Fame

(27:51) Lewis House's Unique Communication Style

(31:01) Tony Robbins' Mastery of Storytelling

(33:15) Effective Speaker Study Technique


Notable Quotes
[02:44] “Elon Musk does something right when it comes to speaking because even though he's not your quintessential orator, he's not the guy that you're thinking.” -Billy

 [18:38] “If you don't have the luxury to have a conversation with your audience, study them. Learn what is most important to them, and what they going to want. And then give them what they want.”- Billy

[25:33] “Always communicate the truth that you believe in, even if other people might not agree with you”-Brenden

[28:44] "Empathy is not about speaking to the person you are today but speaking to the person you used to be—the person who was stuck, who didn't know who they wanted to be, who didn't know how to make money, who was sick or was making a lot of mistakes." -Brenden

Resources and Links
Brenden Kumarasamy

https://www.instagram.com/masteryourtalk/

https://www.facebook.com/mastertalkyt/

https://www.linkedin.com/in/brendenkumarasamy/

https://twitter.com/masteryourtalks

https://www.youtube.com/c/MasterTalks


Billy Samoa

https://www.instagram.com/billysamoa/

https://www.linkedin.com/in/billysamoa/

https://www.youtube.com/@BillySamoa


Mentioned

Yuval Noah Harari's TED Talk

Brené Brown's TED Talk

Adam Grant's TED Talks

Gary Vaynerchuk's TED Talks

Alex Harmozi

Lewis Howes

Tony Robbins


Learn