Lead With Your Brand!‪™‬ Jayzen Patria

Happy LGBTQ+ Pride Month!
The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our  "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride
Tune in to hear Jayzen talk about one of the most important points to remember when developing your brand….What you choose not to do is as important as what you choose to do.  Remember, your brand is about making strategic consciously competent decisions to show up and lead with the brand that you want.  Now is the time to think about those things that you do because they are easy or on autopilot, but in reality, may be pulling you away from the brand that you want to be.
This week, Jayzen is thrilled to welcome Javier Constante to the show.  He is the President of Dow in Brazil and Latin America and as an out senior executive at a global company, Javier stands as an advocate and role model for bringing your full, authentic self to work.  A true inspiration with an amazing career story!
So, as we celebrate Pride Month, let's create, support, and thrive in workplaces that truly value each and every one of us. Here's to a month—and a lifetime—of pride, progress, and power!

Guest Bio
Javier Constante
President
Dow Brasil & América Latina
Javier Constante has been President of Dow in Brazil and Latin America since late 2019. In this role, he is responsible for developing and overseeing Dow’s regional strategy and financial performance in the region with the goal of making Dow the most customer-centric, innovative, sustainable and inclusive materials science company in the world. As part of his current role, Constante drives increased focus and action around ESG parameters, including moving to a low-carbon and circular economy, building a more transparent, authentic and safe work environment for employees, and moving toward a more equitable society.

Constante joined Dow in 1989 in Buenos Aires, Argentina as a Sales Representative and moved through various marketing and commercial positions in Latin America and across Europe. In November 2019, he took on his current position as President of Dow in Brazil and Latin America. Constante is Vice President of the Board of the Brazil Chemical Association (ABIQUIM), is a member of the Council of Presidents of Amcham (American Chamber of Commerce) and is part of the global Executive Board of the Out & Equal organization for the fight for the rights of the LGBTQIA+ community in the corporate environment. He previously served as a board member of Equate/TKOC and EMC (Equate Marketing Company) and was Vice President of Plastics Europe.
In 2022, Javier Constante received the Outie Awards trophy for the first time in the category "Global LGBTQ+ Advocate of the Year" for his leadership in initiatives to include LGBTQIA+ people in the labor market. The executive also made it once again to the TOP 100 LGBT+ executives recognized by the 2022 OUTstanding LGBT+ Role Model List, which he is listed for the third consecutive time.
Constante holds a bachelor’s degree in chemical engineering from Universidad de La Plata, Argentina, and an MBA from Instituto Altos Estudio Empresariales - IESE, Argentina. He is married and lives in São Paulo, Brasil.
Links 
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy LGBTQ+ Pride Month!
The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our  "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride
 With all of the summer activities in full swing, now is the perfect time to focus on the final step of the Lead With Your Brand system, Promote Yourself.  That’s right, it is all about being your own Chief Marketing Officer and leveraging the power of your network.  Tune in to hear Jayzen’s top tips on how to build genuine connections so that you can harness the power of your network and build a team of people who are amplifying your great work and advocating for your career advancement. 
This week, Jayzen is excited to welcome Brooke Soplesa to the show.  She is the editorial director of NBC Out, the LGBTQ digital destination of NBC News.  In addition to the dedicated NBCOUT.com site, the work of Brooke and her team is woven into the entire NBC News organization with content about and of interest to the LGBTQ community. 
So, as we celebrate Pride Month, let's create, support, and thrive in workplaces that truly value each and every one of us. Here's to a month—and a lifetime—of pride, progress, and power!
 
Guest Bio
Brooke Sopelsa
NBC Out Editorial Director
NBC News
Brooke Sopelsa is the editorial director of NBC Out, the LGBTQ digital destination launched by NBC News in June 2016. Under Brooke’s leadership, nbcout.com seeks to both enlighten and entertain by showcasing enterprise reporting, original videos and other unique content about and of interest to the LGBTQ community.
In addition to assigning and editing LGBTQ breaking news stories, feature articles and video reports, Brooke has also spearheaded a number of franchises and special projects, including the annual #Pride30 list and the digital docu-series “Stonewall 50: The Revolution.” Since 2016, Brooke and NBC Out have been recognized with numerous awards, including a GLAAD Media Award, NLGJA Excellence in Journalism Award, Digital Diversity Network Impact Award and Out & Equal Champion Award.
Prior to her return to the NBC family, Brooke was a producer at the Huffington Post, where she developed and produced live news and lifestyle segments. During her time at HuffPost, she created content ranging from business news segments to celebrity interviews — and was awarded a 2015 RTDNA Kaleidoscope Award for her LGBTQ Coverage.
Before joining HuffPost, Brooke spent six years at NBC — first as a writer/producer for CNBC.com and then as a producer for MSNBC.com, where she earned a GLAAD Media Award nomination for her multimedia report on the contemporary voguing scene.
In addition to digital media, Brooke has worked in both documentary film production and television news. She co-produced, shot and edited the documentary "Queer Streets," a film about LGBTQ homeless youth, which aired on MTV’s LOGO channel from 2008-2011. Brooke started her career in journalism as a production assistant and shortly thereafter an on-air reporter at Time Warner Cable Channel 10 News in Bergen County, N.J.
Brooke holds a B.A. in Economics from Bucknell University, M.A. in Journalism from Columbia University and M.B.A. from New York University's Stern School of Business.

Links 
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com
Get all of your LGBTQ news at NBCOUT.com

Happy LGBTQ+ Pride Month!
The Lead With Your Brand Podcast is celebrating LGBTQ+ Pride Month in June. We're not just celebrating the LGBTQ+ community; we're amplifying it with an incredible lineup of guests who are leading with their brands and truly embodying the spirit of their uniqueness and excellence. Along with new episodes will check out our "LGBTQ+ Pride on Brand" collection of top episodes with some of the best leaders from the past four seasons, all identifying as members of the LGBTQ+ community. Visit LeadWithYourBrand.com/pride
Pride Month is the perfect time to think about your brand, however you identify. Being authentic is about being true to who you are, but being your best authentic self is about presenting the most polished and impactful version of you. Tune in for Jayzen’s three top tips to turn up the volume to bring your BEST authentic self to work.  
Know Your Value: Understand and embrace the unique perspectives and strengths you bring to the table. Celebrate your identity and let it inform your work in a way that sets you apart. Your diversity is your superpower Create Inclusive Spaces: For allies and managers, it’s crucial to foster environments where everyone feels safe and valued. Network In a Real Way: No one wants to be part of your business card collection or quest to have the most connections on LinkedIn. Build relationships based on mutual respect and shared values.  
This week, Jayzen is thrilled to welcome Beck Bailey to the show. Beck Bailey is the Global Chief Diversity Officer for Accenture, responsible for building a culture of equality in the workplace for over 740,000 people in 49 countries. 
So, as we celebrate Pride Month, let's create, support, and thrive in workplaces that truly value each and every one of us. Here's to a month—and a lifetime—of pride, progress, and power!
 
Guest Bio
Beck Bailey
Managing Director, Global Chief Diversity Officer
Accenture
Beck Bailey is the Global Chief Diversity Officer for Accenture, responsible for building a culture of equality in the workplace for over 740,000 people in 49 countries. Beck leads a global team that is dedicated to ensuring all of Accenture’s people feel they belong and can thrive. His leadership also sets the firm’s Inclusion & Diversity (I&D) strategy and enables stakeholders to embed inclusive practices in all aspects of the organization to deliver 360 Value for our clients and enable business results.
Before joining Accenture, Beck was director of the Workplace Equality Program at the Human Rights Campaign where he advised hundreds of Fortune-ranked firms on the adoption of policies, practices, and benefits critical to LGBTIQ+ inclusion. Beck regularly coached C-Suite and other senior executives on understanding the business imperative for LGBTIQ+ inclusion and in developing their own inclusion strategies to advance equality. A recognized expert in LGBTIQ+ workplace inclusion, Beck has been interviewed by NPR, CNN, BBC, the New York Times and more. Beck remains a trusted advisor for many business leaders and now shares Accenture’s insights and best practices with clients, peers and C-Suite executives. 
A longtime advocate and out transgender man, Beck is passionate about driving belonging for all people at work. He co-chairs the steering committee for the Partnership for Global LGBTIQ+ Equality (PGLE), a coalition of companies and civil society organizations in collaboration with the United Nations and the World Economic Forum committed to leveraging the individual and collective advocacy of its members to accelerate LGBTIQ+ equality and inclusion. Beck currently serves on the Board of Directors for the Human Rights Campaign Foundation and Reaching Out MBA (ROMBA).
Beck received his BS in Management from Virginia Tech and his MBA from UMass Amherst. He lives in Los Angeles with his partner Margaux, two cats, and two yellow labs.

Links 
To book Jayzen for a speaking engagement or workshop visit J

Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Throughout the month of May, we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.
After speaking at the Streaming Media NYC Summit in NYC, Jayzen shares his advice on navigating the rate of change in your industry and career. Above all else, disruption is now the operating system our ecosystem. Change is not coming, it’s here. next is not around the corner, it’s now.  While we can’t predict the future, we can take control of our careers and our choices with Jayzen’s three-step process:
Identify your response to change in the industry and understand what roadblocks are in your way to seize opportunities.   Create an inventory of your talents and passions, and where the intersection can meet marketplace needs - and get paid for it!  Learn tools to adapt current strengths to meet potential career opportunities that may have been previously overlooked.Learn how to leverage the power of your network, ask for help when needed and practical actions you can take to show up “on brand” with industry and career influencers.
Jayzen is excited to welcome Silivia Li to the show. Starting her sales career at age 10 while a child in Hong Kong at her father’s export business, Silvia has gone on to create an incredible sales effectiveness and revenue growth advisory firm.  Rooted in building bridges and using brain-based insights, she and her team at BrainSells empower clients to cultivate habits and skills that propel them to new heights, both personally and professionally.
Guest Bio
Silvia Li
Founder
BrainSells Global
Silvia Li is the founder of BrainSells Global, a B2B sales effectiveness and revenue growth advisory firm based in Chicago. At the core, her personal mission is to elevate the respectability and diversity of the B2B sales profession. Using brain-based insights, she and her team at BrainSells empower clients to cultivate habits and skills that propel them to new heights, both personally and professionally.
With a remarkable career spanning 15 years in corporate sales leadership, Silvia founded BrainSells Global in 2018, which has since impacted over 5,000 business leaders and sales professionals globally across diverse sectors, including professional services, medical devices, financial services, and technology.
As a DE&I advocate, she co-authored “The FACE of Bias” body of work in 2019 with Dr. C.K.Bray of The Adaption Institute, which has since been presented at various organizations across the globe to help time-starved leaders make better decisions and forge more effective collaboration among colleagues.
A native of British Hong Kong, Silvia is a frequent content contributor on leadership and personal development, sales and client success, as well as revenue and business growth. Beyond her professional pursuits, Silvia is a passionate world traveler, prolific home cook, certified Japanese sake professional, dedicated racquet sports player, and aspiring aviator.
Links 
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

Happy Asian American and Pacific Islander Heritage Month! We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Throughout the month of May, we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.
This week, Jayzen shares his ideas on a critical element of your personal brand development, how you make people feel.  That is, when people interact with you and experience your brand, what feeling are they left with and are you beginning intentional about what you want that to be?  It is important to focus on your SuperSized brand words and make sure that they reflect the feeling that you want people to have - and are you delivering on that with every interaction.
Jayzen is excited to welcome Ed Soo Hoo to the show. Ed is a fascinating person who has had many careers over the years, from warehouseman, to a union truck driver and now as CTO for one of the top global technology companies. His secret? As he says, “you have to ask for it, even if you’re not qualified.” Ed is a storyteller and brings volumes of career wisdom that everyone can learn from.

Guest Bio
Ed Soo Hoo
Worldwide CTO - Global Accounts
Lenovo
Ed Soo Hoo is an asymmetrical thinker, crossing the intellectual and practical boundaries of enterprise and technology. Ed is known for stretching-the-box strategic thinking allowing companies expand from “Now, New and Next.” Ed connects the dots of technology and turns that capability into business-altering solutions for any organization. His Tetris-like talent for enabling, leveraging, and enhancing existing operational models and ecosystems is truly transformational.
An Industry Fellow at the Center for Entrepreneurship and Technology at UC Berkeley and executive coach, Ed brings unique insights coming from a diverse, eclectic set of rich experiences through a career that includes blue-collar teamster, global company leader, and eight-time startup exec (seed to IPO to buyout). 
A sought-after executive and keynote speaker on business leadership, Ed presents his theories on entrepreneurial spirit, vision, and drive through a multidisciplinary perspective of the world.
“The way we work has forever changed, so it’s time that the way we lead follows suit. In order to meet the challenges of a post-pandemic world and workforce, we must explore the ways in which we can build, inspire, and lead a team.”

Links 
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com

This week, Jayzen dives into a crucial aspect of your branding: defining your Tailwind Brand Attributes. That is, those adjectives or descriptors that define the unique feel of your brand. Tune is to learn all about Jayzen’s three step process to start and lead with your three attributes that best reflect your brand.
First: Reflect on your unique throughlines and core values. These are the threads that have woven through your life experiences, shaping who you are today. Think about the moments, activities, or values that have consistently resonated with you. What principles do you hold dear? What drives you? 
Next: Identify your unique strengths and desired perception. What are you naturally good at, and what sets you apart from others? How do you want others to see you? Your brand words should reflect both your strengths and the impression you want to leave.
Finally: Test for resonance. Is it going to stick? Once you've identified potential brand words, bounce them off trusted friends, colleagues, or mentors. Do these words accurately capture who you are? Do they resonate with others?
Jayzen is thrilled to welcome his long time friend and colleague, Jon Dakss to the show.  Jon is a talented technologist and was one of  the the original pioneers in interactive video and inventor of nearly 40 video-related patents. Working in television for years, Jon and his team created the software that would allow you as the viewer to play at home with “Deal or No Deal,” and many other innovative and interactive experiences.  He has now gone on to create Palladium Consulting to help clients through their technology challenges. .
Guest Bio
Jon Dakss 
Founder and CEO, Palladium Consulting
An early Internet and Interactive Video pioneer and inventor of nearly 40 video-related patents, Jon has spent his 20-year career leading product and engineering teams to build innovative and award-winning digital experiences at large scale. Jon runs Palladium Consulting, a Fractional CTO/CPO and Executive Advisory practice, supporting clients ranging from early-stage startups to global media powerhouses with data, product and technology leadership as well as partnerships. Jon was EVP & Chief Digital Officer at EPIX (An MGM Company) where he led the development and launch of EPIX NOW, the highly-rated Direct-to-Consumer SVOD platform, awarded two Webby honors for Best Streaming Service. At NBCUniversal Jon led numerous company wide technology, product and innovation teams in the Office of the CTO, partnering with all NBCU divisions and brands to launch new digital businesses and hundreds of industry-first experiences ranging from Streaming Video, to Mobile Apps and Messaging, to Interactive Synch-to-TV Experiences to Virtual Reality and beyond. Jon lives in Livingston New Jersey with his wife, three children and a crazy dog.

Links 
To book Jayzen for a speaking engagement or workshop visit Jayzenpatria.com