Making Money Online with Lisa Johnson Lisa Johnson

Branding yourself as an expert in your industry is often taught as one of the most important ways to establish your reputation, and something that today’s guest, Jenna Farmer did by accident while sharing her personal experience with Chrone’s disease online. 
Jenna talks about how her journey as a health influencer began, as well as how this evolved 
What You’ll Learn In This Episode
- The key differences between an expert and a thought leader and how to differentiate yourself.
- How to leverage PR as you transition from expert to thought leader, and how to avoid some of the common pitfalls when doing so.
- The importance of sharing your original thoughts and your values in order to build a strong relationship with your audience. 
Resources: 
- Find Jenna on Instagram @jennafarmerpr or on her website jennafarmerpr.co.uk. Jenna also has a Facebook group, to help you promote your business.
- Sponsor link: https://www.thebusinessbox.co.uk
- Visit the website https://thatstrategyco.com/
- Join my mailing list - https://go.lisajohnson.com/mailinglist
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
- Join the discussion at www.facebook.com/groups/thatstrategygroup/-
- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist
- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist
 

The customer journey is an essential part of any business. Today we are talking about why this is and how it can be improved to maximise conversion of leads into paying customers.
Today’s guest is Chris Dillon, whose business The Marketing Autopilots helps his customers make the most of every lead using WhatsApp automation. He shares his journey from professional DJ to entrepreneur, and gives some fantastic insights into the customer journey and how to improve it in your business.
What You’ll Learn In This Episode
- How to make the most of every lead by giving the customer natural next steps towards buying from you.
- Why automating the customer journey results in a better experience for the customer as well as reducing the workload of the business owner.
- What you can do to make automation fun and friendly to the customer without pretending they are speaking to a human when they aren’t.
- The top 3 reasons that WhatsApp is Chris’s favorite platform to take his leads through the steps to become paying customers.
Resources: 
- Find Chris on Instagram @chris.dillon.official or TikTok @chris.dillon, and learn more about his services on his website chris-dillon.co.uk. Chris’s book, No one Gives a Sh*t About Your Business, comes out in September and the priority list for the book launch will be available on his socials in early July.
- Sponsor link: https://www.thebusinessbox.co.uk
- Visit the website https://thatstrategyco.com/
- Join my mailing list - https://go.lisajohnson.com/mailinglist
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
- Join the discussion at www.facebook.com/groups/thatstrategygroup/-
- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist
- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Today we are talking about how to design your life so that you can do the things that matter most, to you! Our guest this week is Georgie Shears, who shares a deeply personal story about how she came to where she is now.
Georgie is a Life Design Specialist who helps female business owners to find balance in their lives and prioritise the things that really matter to them. Her focus is on the unique individual that we all are and she tailors her work with her clients according to their needs.
What You’ll Learn In This Episode
- Georgie’s top tools for managing stress and anxiety and how to find what works for you.
- How limiting beliefs might be holding you back, without you even realising it.
- Why Georgie advises her clients not to follow the news.
- The importance of identifying the things that we have been told are good for us, but that might not be good for YOU, as a unique individual.
- The power of meditation and how to start, even if it’s something you have struggled with in the past.
Resources: 
- Take Georgie's free quiz at lifedesignquiz.com or connect with her on Instagram @georgieshearsstrategist where you can also book a 15 minute discovery call with her.
- Sponsor link: https://www.thebusinessbox.co.uk
- Visit the website https://thatstrategyco.com/
- Join my mailing list - https://go.lisajohnson.com/mailinglist
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
- Join the discussion at www.facebook.com/groups/thatstrategygroup/-
- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist
- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Goal setting is an essential part of a successful business, after all if you haven’t set goals for your business how are you going to know if you’ve been successful or not! Despite this many business owners are not setting goals effectively so today we are going to cover some of the top ways of setting goals and why this is so important.
Today’s guest is Laura Russ who is a goal setting expert and your right hand woman for business planning and goal setting. She shares some of her knowledge on the value of effective goal setting and some practical advice on how to do this.
What You’ll Learn In This Episode
- The importance of goal setting in your business and being specific about the reasons for setting them, and methods you will use to reach your goals.
- How goal setting and visualisation are valuable for planning not only for success but also for overcoming challenges in your business.
- The psychology behind effective goal setting and how to shift your mindset for success.
- Where to start with goal setting, even if you are starting from a blank canvas.
Resources: 
- Find out more about Luara’s services on her website www.lauraruss.co.uk or connect with her on Instagram @laurarussstrategist
- Sponsor link: https://www.thebusinessbox.co.uk
- Visit the website https://thatstrategyco.com/
- Join my mailing list - https://go.lisajohnson.com/mailinglist
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
- Join the discussion at www.facebook.com/groups/thatstrategygroup/-
- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist
- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Today we are talking about another super important part of any business and that’s sales. We talk about the traditional model of the sales process and how moving away from this can benefit the customer experience and sales success!
Charlie Day is back on the podcast today, she is a sales expert who’s agency aims to be the most diverse sales team. Her enthusiasm for selling is clear and you are guaranteed to come away from this podcast wanting to sell, sell, sell!
What You’ll Learn In This Episode
- What qualities make a good sales person and how Charlie Day is setting her agency apart from the rest.
- How values and integrity feed into the sales process and how these can be used to tailor the sales strategy to your business's values.
- The value of collecting “nos” in the sales process and how these can help you find customers that truly fit with your business.
- The value of learning to sell and when it may be time to get help with your sales process.
- Why you should set sales targets and be selling EVERY DAY!
Resources: 
- Find all of Charlie on Instagram, check out her Facebook Group and Sales Made The Agency Instagram page
- Find out about Charlie and my Sales and Strategy Day on 12th June
- Sponsor link: https://www.salesmadetheagency.co.uk/the-agency
- Visit the website https://thatstrategyco.com/
- Join my mailing list - https://go.lisajohnson.com/mailinglist
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
- Join the discussion at www.facebook.com/groups/thatstrategygroup/-
- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist
- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist

Franchising is a model in business that sometimes gets negative press. Today we tackle some of the misunderstandings around franchising and discuss how this fantastic business model can be used to benefit both the franchisee and the franchisor to accelerate growth and maximise the impact of your business.
Today’s guest is Franchise Strategist Stacey Cann, who started in corporate marketing but took her career in a different direction when she became a franchisee. This was just the start of her work in franchises and now she advises both franchisees and franchisors on how to be more profitable.
What You’ll Learn In This Episode
- What franchising is, some of the main advantages of franchising and how it can help to unlock your confidence and potential in business.
- What you can expect to pay when buying into a franchise and how long it could take to make a return on your investment
- The types of businesses that are suited to franchising and how it can scale your business quickly when done the right way.
- Some of the ways that franchising can evolve into something completely different to how it started out.
Resources: 
- Find all of Stacey’s’s services at: www.staceycann.com/free and on Facebook and Instagram
- Sponsor link: https://www.salesmadetheagency.co.uk/the-agency
- Visit the website https://thatstrategyco.com/
- Join my mailing list - https://go.lisajohnson.com/mailinglist
- Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
- Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
- Join the discussion at www.facebook.com/groups/thatstrategygroup/-
- Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist
- Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist