302 episodes

You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?

Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.

Profit by Design is a Tap the Potential Production.

Profit by Design Dr. Sabrina Starling

    • Business

You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?

Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.

Profit by Design is a Tap the Potential Production.

    296: Unlocking Success: The Power of Changing Questions with April Stroink

    296: Unlocking Success: The Power of Changing Questions with April Stroink

    As business owners and entrepreneurs, we have many questions running in a loop in our heads. Most of those are judger questions that limit our scope of achievement and keep us stuck. Dr. Sabrina welcomes April Stroink to the podcast, and April shares her incredible story of using one of Tap the Potential’s most popular tools, the Choice Map, to turn her worst year in business into her best year. The key to changing her outcomes was changing the questions she asked herself. Join us for this powerful conversation with April!
    April Stroink is a money coach, financial advisor, and certified Profit First professional who specializes in helping people create and enjoy financial well-being in their business and personal lives. She’s the creator of The Money Fix, a suite of programs to increase financial literacy for entrepreneurs. In her previous life, April managed multiple investment teams throughout Atlantic Canada for a national finance company. She is also the owner and operator of a successful Halifax retail operation. April is a “money coach,” a supportive guide who helps people understand and feel confident about finances and future goals. Known for her empathy and judgment-free coaching, she combines her expertise with her experience of running her family business, and she volunteers on several community boards as she splits her time between Halifax and Soley Cove, Nova Scotia. 
    Profit by Design is a Tap the Potential Production.
    Show Highlights:
    From worst year to best year: April’s experience with the Choice Map, getting unstuck, and changing her questions (The Choice Map is a tool from Dr. Marilee Adams’ book, Change Your Questions, Change Your Life.)A look at typical judger questions that will keep you stuckThe journey to the judger pit often begins with the question, “What’s wrong with me?”Making the shift from judger questions to a learner mindsetUsing mental health awareness (May is Mental Health Awareness Month!) and beneficial relationships to overcome the isolation of entrepreneurshipExamples of learner questions to shift your mindsetApril’s experience with the Choice Map as the perfect tool for entrepreneurs around financial literacyThe judger pit and victim role vs. taking ownership and asking learner questionsLearner questions to ask around implementing Profit First in your businessSuccess stories of April’s clients using the Profit First systemFight burnout! Improve the health of your business and the quality of your life by taking the Better Business Better Life Assessment today!
    Links and Resources:
    Connect with April Stroink: Get April’s free profit assessment tool and book a free 30-minute consult on her Website; also find her on LinkedIn, Facebook, and Instagram
    Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!
    Sign up for the free A-Player Development...

    • 43 min
    295: Time Freedom: Mastering Delegation for Business Success

    295: Time Freedom: Mastering Delegation for Business Success

    What would you do with 41% more time? This is the average amount of time small business owners spend on tasks that COULD be completely handled by someone else. The name of the game is delegation, and it is a key piece to your success. In today’s episode, I’ll show you how to become a master delegator and free up more of your time for higher-value tasks. We’ll cover why business owners don’t delegate, what should be delegated, and how to get your team members on board. Are you ready to leave the survival trap behind and stop capping the growth of your business?  Join us to learn more! 
    Profit by Design is a Tap the Potential Production.
    Show Highlights:
    Top reasons why business owners don’t delegateThe trade-up: Let go of $10, $25, and $50/an hour tasks for $10,000-an-hour activities (Learn how to do it with our Chart of $10,000 an Hour Activities.)Any work that is not your strength should be delegated!The value of quarterly time audits to gauge your A-players’ work; ask, “Should this task be delegated to an entry-level position?”Your tasks can be delegated to A-players to create opportunities for their growth and advancement.A “best-case” perspective on documenting systems and getting your team members on board with delegationThe need to stay in your “zone of challenge” by focusing on $10,000-an-hour activities and guarding against burnoutNeed more A-players on your team so you can delegate effectively? Sign up now for the May 7 workshop, Three Simple Steps to Hiring Your Next A-Player (FREE).  
    Links and Resources
    If you want to hire and fill your team with A-players, we have a workshop called Three Simple Steps to Hiring Your Next A-Player. This free workshop is from 1:00-2:30 Central on Tuesday, May 7, so put it on your calendar and register today!
    Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! 
    Get your copy of A Guide To Talking To Your Team About Profit!
    Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better 
    Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
    Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  
    Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group   
    Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic 
    Planner for 2023 ata href="https://www.tapthepotential.com/planner" rel="noopener noreferrer"...

    • 19 min
    294: Attracting A-Players in Today’s Job Market with Kaitlyn Beaver

    294: Attracting A-Players in Today’s Job Market with Kaitlyn Beaver

    Is your business a great place to work? Today’s episode focuses on current hiring trends and the importance of creating a great workplace for your A-players. Dr. Sabrina is joined by Kaitlyn Beaver, Tap the Potential’s Success and Connect Team Lead  and the Lead Facilitator of the How to Hire the Best course. Kaitlyn describes her passion for helping business owners stand out in their market, along with what A-players are looking for in a great place to work. Join us to learn more!
    Profit by Design is a Tap the Potential Production.
    Links and Resources:
    This article summarizes some of the AI tools that may be helpful to you in the hiring process: https://www.recruiterslineup.com/10-best-ai-recruiting-tools-of-2022/
    If you want to hire and fill your team with A-players, we have a workshop called The Three Simple Steps to Hiring Your Next A-Player. This free workshop is from 1:00-2:30 Central on Tuesday, May 7, so put it on your calendar and register today!
    Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!
    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! 
    Get your copy of A Guide To Talking To Your Team About Profit!
    Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
    Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  
    Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group   
    Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. 
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
    Mentioned in this episode:
    Hire the Best Course
    We are Now Enrolling for the How to Hire the Best Course!
    Become an Employer of Choice to attract the A-Players you want on your team.
    Register at www.tapthepotential.com/course

    • 38 min
    293: The Blueprint for Building a Great Place to Work with Dr. Sabrina Starling

    293: The Blueprint for Building a Great Place to Work with Dr. Sabrina Starling

    You want to have a good culture. You know it is important to attract A-players to your team. The good news is that there are simple steps you can take to make your business a great place to work. From predictability and resources to leadership and camaraderie, you can learn how to craft a workplace where A-players thrive. Join Dr. Sabrina as she breaks down the steps to create a great place to work. It’s not as hard as you might think!
    From the information we have gathered over recent years, several common themes emerge as the things A-players are looking for in a great place to work. Discover why it’s not just about pay and benefits, but about providing intangible perks that truly make a difference. If you want to hire and fill your team with A-players, we have a workshop in May called The Three Simple Steps to Hiring Your Next A-Player. 
    This free workshop is from 1:00-2:30 Central on Tuesday, May 7, so put it on your calendar and register today!
    Links and Resources:  
    If you want to hire and fill your team with A-players, we have a workshop called The Three Simple Steps to Hiring
    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today!
    Get your copy of A Guide To Talking To Your Team About Profit!
    Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
    Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  
    Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group   
    Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner.
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
    Mentioned in this episode:
    Hire the Best Course
    We are Now Enrolling for the How to Hire the Best Course!
    Become an Employer of Choice to attract the A-Players you want on your team.
    Register at www.tapthepotential.com/course

    • 22 min
    292: Navigating Entrepreneurial Challenges: Persist, Pivot, or Throw in the Towel?

    292: Navigating Entrepreneurial Challenges: Persist, Pivot, or Throw in the Towel?

    Being in business is tough. Hard times come, and sometimes they go on for a long time. Have you found yourself asking, “Is it worth it? Will it EVER get better?” You are not alone–but are experiencing common feelings of most entrepreneurs. The big questions are: How do you know if it’s time to quit? How do you know when to keep going and persist? Join Dr. Sabrina as she dives into this topic and shares the reality that challenges will come to small businesses, how to persist, and when to let go.  Whether you're on the brink of giving up or seeking ways to persevere, this episode offers practical guidance to help entrepreneurs thrive in the face of challenges. Stick around until the end of this episode because Dr. Sabrina shares her story of wanting to throw in the towel, how things change, and what the Tap the Potential team has learned along the way.
    Profit by Design is a Tap the Potential Production.
    Links and Resources:
    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! 
    Get your copy of A Guide To Talking To Your Team About Profit!
    Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
    Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  
    Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group   
    Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential Strategic Planner for 2023 at www.tapthepotential.com/planner. 
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
     
    Mentioned in this episode:
    Hire the Best Course
    We are Now Enrolling for the How to Hire the Best Course!
    Become an Employer of Choice to attract the A-Players you want on your team.
    Register at www.tapthepotential.com/course

    • 45 min
    291: Embracing Legacy: An Entrepreneur’s Triumph Over Adversity with Deanna Cotten

    291: Embracing Legacy: An Entrepreneur’s Triumph Over Adversity with Deanna Cotten

    Welcome to a very special episode. You have my guarantee that you will find this conversation inspiring and impactful for your business and your life. Please take the time to listen.
    I’m joined by Deanna Cotten, the owner of Jumpstart Business Builders. She helps business owners acquire the tools, resources, and coaching to grow six-figure businesses. Deanna and I were introduced by a mutual client and hit it off immediately because of our shared passions and goals in helping business owners. You’ll hear Deanna’s story of the challenges she faces as an entrepreneur, wife, mother, and friend. Her perspective will inspire you to connect with what matters most and make impactful changes to align your work with a thriving life. Hearing Deanna’s account of her legacy mindset as she faces down a terminal diagnosis with strength, unwavering faith, and grace, will inspire you to be better in every area of life. Join us to learn more!
    Profit by Design is a Tap the Potential Production.
    Links and Resources:
    Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! 
    Get your copy of A Guide To Talking To Your Team About Profit!
    Master your time and profit as you plan ahead for 2024! Give us 20 minutes of your time, take the Better Business
    Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.
    Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  
    Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  
    Let us help you manage your time, your most valuable resource! Get your FREE copy of the Tap the Potential
    Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour
    Connect with Deanna Cotten and Jumpstart Business Builders
    Website
    Deanna's Go Fund Me
    LinkedIn
     
    Mentioned in this episode:
    Hire the Best Course
    We are Now Enrolling for the How to Hire the Best Course!
    Become an Employer of Choice to attract the A-Players you want on your team.
    Register at www.tapthepotential.com/course

    • 45 min

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