Small Business Survival Conversations Anna Steinfest

Welcome to another insightful episode of Small Business Conversations with your hosts, Anna Steinfest and Michael Troyer! In this episode, Anna and Michael dive deep into the art of effectively prompting AI tools like ChatGPT or Claude to maximize their potential and enhance your business operations.Episode Highlights:Defining the Role of AI: Discover how to establish clear roles for your AI tool, whether it's acting as a content expert, a presenter, a decision-maker, or another key function ...

Struggling to keep up with the daily grind in your small business? Wish you had more time to focus on what truly matters - growing your business? This episode of Small Business Survival Conversations dives into the world of Generative AI, a game-changer for busy entrepreneurs. We'll explore how these powerful tools can become your secret weapon for increased productivity and ultimate small business success, allowing you to:Become a Content Machine: Generate compelling product descriptions, so...

Welcome to another insightful episode of Small Business Survival Conversations. Today, we're diving deep into the art of branding your business—a crucial strategy to distinguish it from branding a product or service.In this episode, we unpack the four essential guides for effective business branding:Consistency: Discover why maintaining a consistent brand presence in everything you offer, say, and do is vital for building customer trust and loyalty.Clear Messaging to a Complex Audience: Learn...

Join hosts Anna Steinfest and Michael Troyer in this episode of Small Business Survival Conversations, titled "Understanding Profit: Types and Strategies." Delving into the intricacies of profit management, Anna and Michael provide a comprehensive guide to help small business owners navigate the complexities of profitability.Beginning with an exploration of gross profit, listeners will learn how to calculate and optimize their revenue minus the cost of goods sold, laying a solid foundation fo...

In this episode of Small Business Survival Conversations, co-hosts Anna Steinfest and Michael Troyer sit down with Barb LaMue, a seasoned economic development and entrepreneurship expert. With a rich background in fostering innovation and growth, Barb shares invaluable insights and strategies for small businesses aiming to thrive in today's dynamic landscape.Drawing from her extensive experience, Barb delves into various topics crucial for small business success. She discusses navigating econ...

In this episode of Small Business Survival Conversations, hosts Anna Steinfest and Michael Troyer delve into the vital topic of Smart Leadership (and Ownership) in the Age of AI. Shedding traditional hierarchical structures, they advocate for a hands-on approach where leaders immerse themselves in the trenches alongside their team members.The conversation emphasizes the importance of first seeing employees as individuals, fostering a trust and communication culture. Anna and Michael highlight...