The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Abagail Pumphrey - Business Strategist
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The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project Podcast

The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way. Find show notes and resources at bossproject.com/podcast

  1. 3 DAYS AGO

    Digital Products I Would AVOID When You're Just Getting Started

    It’s hard to believe that I’ve been creating digital products for over eight years now! I’ve learned so much that I want to share with other creators, because I want to see more people be successful with their digital creations too. Today I’m sharing which kinds of digital products I definitely wouldn’t create if I was just getting started. I think you’ll be surprised– the ones I’d skip aren’t what you’d expect. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Avoid these 2 Very Common Mistakes [0:02:32]  Scratching an Itch is Most Effective [0:04:22] Keep it Simple & Deliver Transformation [0:09:13] Highlight Your Affiliate Products Inside [0:12:13] Our Main Bread & Butter Digital Offers [0:16:53] Maximizing Integrations for the Win [0:20:03] Get Visible & Bring People into Your World [0:23:42] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    35 min

  2. 5 DAYS AGO

    How I Built a Million-Dollar Digital Product Empire

    The most important thing to me in my business is to help my clients achieve their goals. Today, I want to break down what it took to build my multi-million dollar product empire and give you a blueprint of how I did it so that you can get started and launch your very own digital product. In 2016, I got caught in a five-car pile-up and suffered a traumatic brain injury that drastically changed my life. It taught me that my business was solely dependent on me and this was a massive wake-up call! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I decided to find ways to make more money without the business relying on me directly. I did this in a variety of ways over the years, and if you’ve been listening for a while, you’ll know just how innovative I’ve become. Eventually, I took on creating digital products, and boy, was I in for a surprise! It impacted my life and business so much and it has helped so many of you. I sold digital products for almost a decade before I started teaching about it and I have been through so much that now I feel ready to share my experience and teach it to people. Episode Highlights How My First Digital Product Launch Created Daily Sales [0:06:39]  Keeping Your Business Afloat Even When You’re Sinking [0:16:24] Choosing a Product, Getting Leads and Launching [0:22:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    37 min

  3. 5 SEPT

    When to DIY Meta Ads vs Hire an Ads Pro with Kwadwo Sampany-Kessie

    There is definitely a trick to running Meta ads and it can take some time to figure out how to do it. Today, on the show, Kwadwo Sampany-Kessie discusses when to run Meta ads yourself and when it’s time to hire a pro. He’s a successful Facebook Ads Manager and Strategy Partner and host of The Art of Online Business Podcast.   Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Kwadwo started his career teaching expats in China and got a reputation as “the Facebook ad guy” for creating silly videos while living there. When he and his family got stuck in Mexico during COVID-19, his business teaching Chinese crumbled (as so many did during the pandemic), and Kwadwo got a job running Facebook ads at an ad agency. Now, he has turned that into a whole new business! While in China, Kwadwo believes that he was running Facebook ads “the wrong way" and it was only when he started running them at the ad agency during COVID that he learned the right way to do it. Today, he is here to tell us all about the strategy and mindset required to run ads like a pro, the benefits of using ads, when to go with organic reach, knowing when to outsource ad management, Meta ad mistakes, and more. Free Guide: The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results Episode Highlights How Strategy and Mindset Can Get You Started in Ads. [0:09:56]  What Ads are Doing for Course Creators and Small Business Owners. [0:16:44] Knowing When to Manage Ads Yourself and When to Use an Ads Manager. [0:22:17] Common Mistakes People Are Making with Meta Ads. [0:30:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    46 min

  4. 3 SEPT

    Marketing Magic: Business Lessons from the Muppets and Goat-2-Meeting with Andrew Davis

    Today on the Podcast, we have Andrew Davis, a Best-Selling Author and Internationally Acclaimed Keynote Speaker. He has appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and BBC. Andrew has crafted documentary films and award-winning content for tiny startups and Fortune 500 brands. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! In this episode, we’re talking about marketing lessons we can learn from The Muppets, what the pandemic did for a goat farm, and if your digital doppelganger should be your own property or owned by the company you work for. This convo is going to spark your creativity and get you thinking in new ways. You’ll walk away excited about how you can leverage AI in your own business.  Episode Highlights The Wild Ride of Andrew’s Career and Learning from the Best in the Business  A Path to Public Speaking and the Power of Partnerships Thinking Big and Starting Small: a Four-Step Process to Embracing Constraints  How Goat-2-Meeting Leveraged Limitations  Understanding the True Superpower of AI An Insider’s Perspective on the Future of AI in Marketing Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    46 min

  5. 29 AUG

    Keeping SEO Relevant in the New Era of AI with Zach Boyette

    AI is one of the things that is probably at the forefront of every business owner’s mind, and if you feel like you don’t quite know what’s going on, you are not alone! In this conversation, marketing entrepreneur and digital nomad Zach Boyette joins us to discuss how to stay SEO-relevant in the age of “robots.”  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! AI is changing so many parts of marketing right now. A great way to get on top of these new changes is to focus on the SEO side of things. Many of you might know how to get to the top of Google searches but may be clueless when it comes to doing the same on ChatGPT and Gemini, for example. Today, Zach walks us through what brands can do to improve SEO using AI.  Episode Highlights How to Leverage AI to Improve Search Engine Optimization. [0:04:54]  How to Become a Top Search Result on Large-Language Models. [0:14:39] The Future of Marketing in the World of AI. [0:32:24] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    44 min

  6. 27 AUG

    Sleep Smarter, Not Harder: Biohacks for High-Performing Entrepreneurs with Tanessa Shears

    When looking to make positive changes in your life, why not start with making sure you’re sleeping well? If you are having a hard time falling asleep, staying asleep, and battling with overall energy levels, then this episode is for you! Joining us is the incredible health consultant Tanessa Shears to discuss how you can sleep smarter and share bio-hacks to become a better-performing entrepreneur.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Tanessa started her business as a personal trainer and nutrition coach and she very quickly realized that so many of her clients were entrepreneurs who needed that extra push to optimize their health. Sleep is often a forgotten component of health and when Tanessa was pregnant, she became more aware of how little sleep entrepreneurs are getting and how that is affecting their businesses. That is why she incorporated a third pillar into her business, sleep! Tune into this conversation to hear a breakdown of the architecture of your sleep, how to sleep better, creating the right environment to help your brain and body wind down for sleep, wearable sleep tracking devices and so much more! Episode Highlights The Architecture of Your Sleep. [0:08:37]  How Do We Sleep Better? [0:12:51] The ‘Zone Out’ Period and How to Fall Asleep Easier. [0:16:43] What Slowing Down Can Look Like. [0:25:33] Tanessa’s Favorite Wearable Tech and How She Incorporates it Into Her Work. [0:30:47] What to Do When Either Your Deep Sleep or REM Sleep is Suffering. [0:36:20] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    46 min

  7. 22 AUG

    Leads on Autopilot: How to Get Your First (or Next) 1,000 Subscribers

    Recently, I taught a live workshop that was so packed with valuable info that I wanted to make sure more people had access to it. Today’s podcast is the audio version of The Leads on Autopilot workshop. If you’d prefer to view the visual slides as well, you can register to watch the complete video replay at no cost— consider it my gift to you. I want to see you be successful, which is why I created this value-packed episode. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Tune in to learn more about: THE roadmap to getting your first (or next) 1000 subscribers. How to generate leads on autopilot, regardless of your current tech background The exact strategies businesses with lists of 50k+ are using to rapidly build their email list Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    1h 10m

  8. 20 AUG

    Everything You Need to Know About “Email List Jumpstart”

    I am so excited to introduce you to my brand-new course, Email List Jumpstart! I know there can be a lot of moving pieces when it comes to growing and building an email list, but I want to show you how you can do this live, in real time, and in a way that is super easy for you to maintain. We’re talking an hour a week! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! This course isn’t just about theory; it’s packed with practical, actionable strategies that I’ve personally tested and refined. After realizing that so many of you are struggling to build or grow your email lists, I knew I had to create something that could meet you where you are and help you thrive. Whether you’re starting from scratch or looking to supercharge your existing list, Email List Jumpstart offers both foundational and advanced strategies to help you attract the right leads and turn them into loyal customers. Episode Highlights Why I Built Email List Jumpstart [0:01:20] Building a Business That Honors Life First With Your Email List [0:08:55] Why Email Works [0:14:23] What to Expect From Email List Jumpstart [0:15:50] The World’s Smallest Sales Funnel [0:21:09] Automation That Works for You [0:22:17] Jumpstart Your Email List Today [0:24:06] In this episode, I’ll walk you through the backstory of how this course came to life, the unique approach I took to ensure its effectiveness, and what you can expect when you dive in. Plus, I’ll share some of the advanced techniques that can take your email marketing to the next level.  Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    38 min
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About

The Strategy Hour Podcast is a twice weekly show hosted by Abagail Pumphrey, Co-Founder & CEO of Boss Project. Join us for actionable biz strategies designed for creatives, consultants, coaches, agency owners and service providers looking to build a profitable and sustainable online business. We’ll nerd out on all things business, marketing, finance and all the challenges that life throws your way. Find show notes and resources at bossproject.com/podcast

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