27 min
Lead Generation with Dan Shainker Growth Collective
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- Marketing
This week, Max talks to Dan Shainker, a lead generation expert with a unique background as a lawyer. Join us to learn about how this non-traditional path helped develop his marketing expertise. In this episode you'll gain insight into:
The overlap between legal and marketing [04:27]Google's scaled advertiser program [06:26]Google's Home Service Team [09:10]Ad product stack for legal [10:14]Best practices for law firms and other home service companies after the click or, after the call [12:22]Offline conversion tracking [14:14]How offline conversion tracking allows lead gen advertising to live in an eCommerce environment [17:34]How to utilize smart bidding [19:05]Rise in digital video for PPC advertising [22:54]Advice for a starting out lead generation advertiser [25:24]
This week, Max talks to Dan Shainker, a lead generation expert with a unique background as a lawyer. Join us to learn about how this non-traditional path helped develop his marketing expertise. In this episode you'll gain insight into:
The overlap between legal and marketing [04:27]Google's scaled advertiser program [06:26]Google's Home Service Team [09:10]Ad product stack for legal [10:14]Best practices for law firms and other home service companies after the click or, after the call [12:22]Offline conversion tracking [14:14]How offline conversion tracking allows lead gen advertising to live in an eCommerce environment [17:34]How to utilize smart bidding [19:05]Rise in digital video for PPC advertising [22:54]Advice for a starting out lead generation advertiser [25:24]
27 min