161 episodes
BE the Sought-After Entrepreneur Podcast Kathryn Thompson
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- Business
Did you know that 93% of communication is non-verbal? Yet, the marketing industry is saturated with teaching entrepreneurs brain-based content marketing strategies–logical, psychological, and analytical. However, when your energy is magnetic, it’s the most irresistible force in any crowd without you saying a word.Listen in as Kathryn Thompson, a creative rulebreaker, award-winning marketing and communications expert, and the Founder of Creatively Owned, goes against the grain and shows you how to finally BE seen, heard, and a sought-after entrepreneur without having to spend endless hours marketing your business and chasing clients.BE the Sought-After Entrepreneur podcast is here to help you ditch the cookie-cutter, one-size-fits-all approach to marketing and use your unique energy to effortlessly attract the most aligned clients. When you do this, you can spend less time marketing your business and more time doing your soul work and enjoying the richness of your life.If you’re ready to tap into a more powerful way of BEing to attract more clients and create instant appeal for what you’re selling, tune in weekly to BE the Sought-After Entrepreneur podcast. Like what you hear? Subscribe to the show!
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What We Can Learn About Client Attraction From Dating and Relationships
What does dating and relationships have in common with client attraction? When you know this you’ll stop repelling dream clients. Tune into this week's episode to find out.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why understanding language patterns and human behavior is vital for communicating and attracting people into our world. Why dating and relationships can teach us so much about client attraction and why this matters.How most marketing and sales tactics a...
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The Misconception About High-Pressured Sales Tactics
So many soulful business owners are cautious not to use icky or high-pressured sales tactics. And I've been guilty about this too. But when does trying to be too nice impacting your ability to ask for what you want. Tune in as I share my insight.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why trying not to be icky or pushy is actually impacting your sales. The biggest misconception about high-pressured sales tactics. How asking for what you want and setting bo...
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The Important Thing to Be Aware of When Seeking Guidance to Get the Most Out of It
Receiving guidance and mentorship is vital when growing a business, but there is something you need to be aware of when someone gives you advice. Tune in as I share my insight.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:Why do we want to take all guidance and advice with a grain of salt, and how do we know if what’s being shared with you is right for you.Even the most well-intentioned advice can lead you astray if you don’t do this first. The reason why you can be d...
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How Oversimplification in Marketing & Sales Messaging is Impacting Your Customers Expectations
Promising quick results in a short period of time is setting a lot of entrepreneurs up for failure. Tune into this episode to hear why.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:What oversimplification in messaging is and why you’ll want to be aware of it.How promising quick results in a very short period of time is impacting your expectations on success.The truth about entrepreneurship and what you need to know.If this episode inspires you somehow, leave us a review on...
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How to Know What to Refine and Optimize in Your Marketing for Growth
Tired of guessing what works and what doesn’t in your marketing and sales strategies, then you’ll want to tune into this episode.I’m breaking down how to know what to refine and optimize to get better results.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:The problem I see that most entrepreneurs make and how it’s keeping them throwing spaghetti against the wall.The difference between playing the short game and long game and how it’s impacting your marketing and sales succe...
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How I Make Decisions When Things Aren’t Working with My Marketing
Rarely do we share real-time behind-the-scenes decision-making because it’s sexier to share the wins. But the in-between is actually where the magic happens and so much of the lessons unfold here.In this episode I’m sharing how I make decisions when my marketing isn’t working.BY THE TIME YOU FINISH LISTENING TO TODAY’s EPISODE, YOU’LL LEARN:How I know for sure my marketing isn’t working from a data-driven perspective.Why we can learn so much from real time behind-the-scenes sharing and how I ...