Business of Betting with Jason Trost Jason Trost

On this episode of the Business of Betting Podcast, Jason is joined by Joe Dunnigan from ALT Sports Data.
Hear them discuss:
01:22 - The genesis of ALT Sports Data, and the problem they set out to solve in the market
05:25 - Why alternative sports don't historically have a culture of betting despite their popularity 
07:21 - The target customer persona for betting on alternative sports
09:12 - How alternative sports are segmented, and which are the most popular ones
13:15 - Why ALT Sports Data is securing official data rights instead of aggregating data themselves
16:25 - Why they are building an owned B2C media platform in addition to provisioning odds on a B2B basis
17:29 - Funding background and team composition of ALT Sports Data
19:36 - The future of the relationship between data rights holders and sportsbook operators, and the sustainability of the existing model
23:47 - The appeal of live sports content with younger generations and demographics 
26:07 - Being an entrepreneur in the later career stage, and the benefits that brings
29:15 - Focusing on a niche versus being everything to everybody 
31:08 - What Joe wants to be when he grows up

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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Business of Betting Podcast, Jason is joined by Matthew Trenhaile. In a bit of a twist on the standard format, the guest is the one asking the questions to our host!
Hear them discuss:
02:14 - The Smarkets origin story, and why Jason thought an exchange was needed
08:32 - How Smarkets almost became a social betting platform, and the role that social features play in the exchange experience 
13:03 - The Betafir API, developer ecosystems, and why Smarkets currently operates as a "closed garden" platform
21:44 - The backstory of how Smarkets came to be its own market maker, and the challenges that came with that
29:22 - Whether the value proposition of exchanges will ever become broadly appealing to recreational bettors
37:31 - The allure of pivoting to B2B for exchanges and syndicates
47:18 - The challenges of offering political betting markets
52:23 - Trading on Betfair in the early days
60:58 - What Matthew wants to be when he grows up

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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Business of Betting Podcast, Jason is joined by Dillon Borgida from Betonu.
Hear them discuss:
01:42 - NCAA basketball talk
03:20 - Breakdown of sportsbook VIP programs and how they work
08:26 - The role of VIP hosts
10:35 - Why Smarkets doesn't have a VIP program (so far)
15:00 - Why VIP players aren't necessarily price sensitive 
16:04 - The different tiers of VIPs, and what perks each tier can expect
20:23 - The role of credit and offshore sportsbooks with VIP players
23:28 - VIPs, responsible gambling, and affordability checks
30:10 - What the next 10 years look like for VIP players in the regulated US market
33:29 - What Dillon wants to be when he grows up

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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Business of Betting Podcast, Jason is joined by Greg Kajewski from BettorEdge.
Hear them discuss:
01:00 - March Madness check-in
02:30 - Jason's collegiate wrestling career
05:38 - Introduction to BettorEdge
09:18 - Mechanics of transactions on BettorEdge, and how they are structured to ensure compliance
14:08 - BettorEdge's peer-to-peer betting model
16:32 - The different ways that BettorEdge monetizes its platform
20:21 - Attracting liquidity to the exchange
23:45 - Greg's opinion of Smarkets' strategy in the US market
25:34 - Marketing a betting product in a loud and crowded landscape
26:52 - BettorEdge funding and company backgrounder
28:49 - What Greg wants to be when he grows up

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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.


Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Business of Betting Podcast, Jason is joined by Chris Grove from Acies Investments 
Hear them discuss:
01:43 - How Chris became so good at doing PR
03:31 - What Chris sees as his "north star" for his work in the betting and gaming industry
09:29 - Chris' thesis on why the future is "not so much gamifying sports betting as building games that are powered by sports outcomes"
15:33 - Where Chris sees opportunity for startups and challenger brands in a duopolistic US operator market
21:00 - The role and relative importance of price as a differentiator for sports betting operators
26:18 - The significance of exchanges, where they sit within the landscape, and why they're not bigger
35:01 - A debate on whether online sportsbooks are 'technology companies' or 'gambling companies'
43:51 - What Chris wants to be when he grows up

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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

Hosted on Acast. See acast.com/privacy for more information.

On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.
Hear them discuss:
01:53 - Are US sportsbook product companies or marketing companies?
05:44 - The importance of price as part of the betting product experience 
09:30 - Lean marketing tactics for operators without billion dollar marketing budgets
12:00 - How to successfully market betting apps using app store optimization 
15:17 - Acquiring users and customers organically 
20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting
23:05 - The popularity of political betting markets
24:51 - Examining the current prediction markets for the 2024 US presidential election 
29:00 - Critiquing Smarkets' marketing strategy 
30:31 - What James wants to be when he grows up

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This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry.

Hosted on Acast. See acast.com/privacy for more information.