37 episodes
Confessions Of An Industrial Marketer Aaron Downes
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- Business
A podcast for in-house marketers that work in the manufacturing and industrial sector. Part rant, part confessional, part tips, tricks, and hacks. Hosted by Aaron Downes.
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35 - How To Get People to Like You (Networking Tips)
Here's a little pep talk for if you're feeling burned-out at networking events, or...
... if you're frustrated about always having to "make the first move" with people. -
34 - How To Write a Press Release that Gets Published!
If this is the first time you're writing a Press Release for your industrial firm - or if you want to up your PR game - stop and listen to this episode.
Press Releases (if published) are like getting $5,000 worth of free advertising, in the trade pubs your target audience is looking at.
Here are 5 or 6 of things I've learned about it, including:
The 5 types of press releases that ALWAYS get published in trade mags
How reading the National Enquirer can make you a better corporate communicator
How to think like the publication's frazzled Editor - and use her deadlines to your advantage!
Enjoy -
33 - How To Mend Fences w/ Execs, Bosses, & Teammates
If you’ve been at the company for 3+ years… It’s easy to make assumptions about how your boss, C-suite (or colleague) will / or won’t respond to your new idea or proposal. Your defensive shields are up - and the way you present your work gets filtered through that lens. But…
… What IF your boss or execs have CHANGED over those years? (Haven’t YOU changed as well?) Can you really go on making assumptions based on who they were years ago? Are they making similar assumptions about YOU that could be holding you back?
Lets explore this more. Listen now! -
32 - Maybe the House ISN'T On Fire...
...Maybe it's just really hot and uncomfortable now. And why that's a GOOD thing!
This episode is for any marketer who feels like their workload is piling up, and like they're losing control. -
31 - The Great Email Campaign That Got Over 100 Direct Responses
Gather round the camp fire kiddies as your humble Narrator tells the story of his most "successful" B2B email newsletter campaign.
Why did it do so well? Listen and find out! -
30 - Hey: Your Products Save Lives! (Industrial Marketing pep talk)
As Manufacturer Marketers, we don't often stop to realize this important aspect of our products. We focus on Features, Benefits, haggling with Distributors for pennies - and we forget the essence of what we're actually selling!
Episode was inspired by a LinkedIn Post by MJ Peters. Go follow her she's awesome!
https://www.linkedin.com/in/mjpeters1/