Demand for Non-SX vs SX Increases — with Kay Durairaj, MD Beauty and the Biz

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Hello, and welcome to Beauty and the Biz where we'll talk about the demand for non-SX vs SX increases. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Demand for Non-SX vs SX Increases — with Kay Durairaj, MD.” Obviously, cosmetic patients have a growing desire for less invasive options with minimal downtime and comparable results to surgical interventions. In other words, they are opting for injectables, laser therapies, and advanced technologies that don’t require surgery.


















































































































































































































































































































Specifically, my latest guest on Beauty and the Biz was Dr. Kay Durairaj — a facial plastic surgeon practicing in Pasadena CA for the past 20 years, who has adapted to this growing demand.
Indeed, she is USC and UCLA -trained and Chairman of the Dept of Ear, Nose and Throut Surgery at Hunginton Memorial Hospital and serves as an advisor to multiple aesthetic industry companies such as Merz, Allergan, Evolus, Prollenium and Galderma.
Furthermore, Dr. Kay saw the opportunity to diversify her practice and significantly ramped up her non-surgical efforts by catering to a much broader audience.
Additionally, by offering a diversity of procedures that can be performed by her or several members of her staff, this has freed up her time to spend on other business ventures.
To be sure, Dr. Kay is definitely thinking bigger!
Visit Dr. Durairaj’s website
Enjoy!
Catherine Maley, MBA
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Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other succ