MAS Records Master Class with Jonn Penney MAS Records

Adrian

Every Month U.K. Artist Development scheme MAS Records holds talks with Music Industry professionals. In this first podcast Jonn Penney from hit 90's Indie band Ned's Atomic Dustbin talks about his experience in the industry with 1 Million Record sales and world tours and his current industry job now in promotions. Jonn gives some great advice to new bands on their journey.

This was recorded at Stage 2 Studios in Bath. We missed the first 2 mins when Jonn said his name sorry! It will get more slick and have intro music on the next one ;-) but for now please enjoy the content!

Subjects covered included.


1. Tell us the background to Jonn Penney!

2. What was the specific breakthrough that got the band it’s breakthrough. A one off gig? Radio play? Manager etc.

3. What were the best experiences that stick out from the bands era?

4. What was life like on a major label while getting top 10 albums, being on magazine covers etc.

5. How much did you practice as a band.

6. What made the band successful? Branding etc.

7. Why did the band stop?

8. How is it now you have got back together in recent years?

9. What parts of the industry do you think has changed a lot? Got easier harder etc.

10. Tell us about the industry job you do now.

11. What are the common mistakes you see bands make when approaching industry.

12. What can bands do promotion wise to help them selves more?

13. Audience Q&A

Check out more resources from MAS Records at www.masrecords.org