47 min

Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS Beauty and the Biz

    • Marketing

📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about going from having a med spa to a 50K square ft mansion. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS.” Imagine dedicating 15 years of your life to becoming a top-tier plastic surgeon, only to work for the Canadian public healthcare system to experience grueling hours, driving 1.5 hours to serve four different hospitals from 7 AM to 10 PM, including weekends.
Of course, that leads to burn out, disillusionment and an unhappy family life and stirs up the desire for change.


































































































































































































































































































































Specifically, this is Dr. Hani Sinno’s story. Indeed, he’s a board-certified plastic surgeon, with a residency at McGill University and further studies at Harvard. Later, he then returned to Montreal to train new surgeons at McGill University.
Notably, his breakthrough came when a colleague with a thriving medispa in Quebec called Victoria Park, offered Dr. Sinno the chance to help expand by opening a second location.
Furthermore, this wasn't just any location—it was a 50,000 square foot, 4-story mansion in downtown Montreal. Additionally, under his expertise, this new venture flourished, eventually expanding into 22 locations.
To be sure, we talked about his shift from the Canada public healthcare system to private practice and he shared his innovative approach to learning the marketing and business side of aesthetics.
In short, his dedication to learning not only drove massive growth but also earned him a partnership in the business.
In summary, listen to Dr. Sinno’s story about the crooked path he took from the Middle East to Canada, then the US and back to Canada and how he has set himself up with a practice, life and kids he loves to spend time with.
Visit Dr. Sinno's website
Enjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.









Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the B

📅 Schedule your free 30-min strategy call with Catherine
⚙️ Restart your practice in 7 days
⬇️⬇️⬇️
Hello, and welcome to Beauty and the Biz where we'll talk about going from having a med spa to a 50K square ft mansion. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.
As always, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, “Med Spa to 50K Square Ft Mansion — with Hani Sinno, MD, CM, MEng, FRCSC, FACS.” Imagine dedicating 15 years of your life to becoming a top-tier plastic surgeon, only to work for the Canadian public healthcare system to experience grueling hours, driving 1.5 hours to serve four different hospitals from 7 AM to 10 PM, including weekends.
Of course, that leads to burn out, disillusionment and an unhappy family life and stirs up the desire for change.


































































































































































































































































































































Specifically, this is Dr. Hani Sinno’s story. Indeed, he’s a board-certified plastic surgeon, with a residency at McGill University and further studies at Harvard. Later, he then returned to Montreal to train new surgeons at McGill University.
Notably, his breakthrough came when a colleague with a thriving medispa in Quebec called Victoria Park, offered Dr. Sinno the chance to help expand by opening a second location.
Furthermore, this wasn't just any location—it was a 50,000 square foot, 4-story mansion in downtown Montreal. Additionally, under his expertise, this new venture flourished, eventually expanding into 22 locations.
To be sure, we talked about his shift from the Canada public healthcare system to private practice and he shared his innovative approach to learning the marketing and business side of aesthetics.
In short, his dedication to learning not only drove massive growth but also earned him a partnership in the business.
In summary, listen to Dr. Sinno’s story about the crooked path he took from the Middle East to Canada, then the US and back to Canada and how he has set himself up with a practice, life and kids he loves to spend time with.
Visit Dr. Sinno's website
Enjoy!
Catherine Maley, MBA
⬇️ FREE BOOK:
📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H
✅ STAY UPDATED:
🌐 Catherine's Website
📝 Catherine's Blog
🎤 "Beauty and the Biz" Podcast
📺 "Beauty and the Biz" Videocast
🔊 "Beauty and the Biz" on Apple Podcasts
🤝 LET'S CONNECT:
➡️ Instagram
➡️ Facebook
➡️ Twitter
➡️ LinkedIn
P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.









Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE!

Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the B

47 min