Content On The Go by Pod Paste Pod Paste

In Greek mythology, the God Janice is often depicted with two faces looking at opposite directions, one towards the past and one towards the future.
And in content marketing, you need to be able to look both ways. It's important to look at the past and what's worked before, but also attempt to look at the future and adapt accordingly.
Listen and learn on to find out how to 10x your content reach, volume, value and consistency
What You'll Learn

The importance of looking to the past and future in content marketingBridging the gap between brand, content, and customers10-24xx content reachUsing social media for education and trust-buildingThe five stages of customer awarenessBenefits of content marketing for educationContent stackingPresenting interesting ideas in a casual wayPersonal growth and vulnerability
Time Stamps

01:30 Anticipating the future04:30 Content stacking06:34 DLake Runs Newsletter
Notable Quotables

00:01:30 - "As the famous Wayne Gretzky quote goes, I skate to where the puck is going, not to where it has already been."00:02:30 - "I realized that this framework is applicable to any brand, company, and any industry."00:05:37 - "Let's say content marketing is way more artistic and creative than it is analytics, science and business."
Want to create amazing video podcasts without lifting a finger? We've got the packages to make it happen. Email us at talk@podpaste.com to find out more.

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We explore four key aspects of becoming a better video podcaster and content marketer.

The first part focuses on the framework for growing a podcast on social media, emphasizing the value of long-form content that provides substance and nourishment. We then delve into the magic of combining AI and real humans in content creationFollowed by proof of someone successfully using these methods to grow their brand. Lastly, we uncover an insightful thought that supports the overall discussion.
Tune in to discover these valuable insights and enhance your podcasting and content marketing skills.

Timestamps of what you will learn
[00:01:34] Long and short-form content.
[00:04:01] The role of storytelling in long-form video content.
[00:07:38] Alex Hermosy's content cascading.
[00:09:46] Consistency is key.

Links & Learnings
Signup for newsletter hereAlex Hormozi $100 million leadsWhere the ice cream vs steak analogy came from with short vs long form content
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Get more insights, tricks and tips from Pod Paste - https://podpaste.com/cotgaug2023
Learn more and signup for the free newsletter here - https://podpaste.substack.com
Treat your podcast like a brand and stop focusing on followers
We discuss the importance of treating your podcast as part of a larger brand and the limitations of relying solely on social media followers. We also emphasize the value of informative educational content and advises against following TikTok trends.
We dive into the world of branded content and how small businesses and content creators can compete with industry giants like Nike and Coca-Cola.
This episode provides valuable insights and strategies for creating a successful branded video podcast.

What you'll learnWhy followers don’t matter Fun story about the history of social media Why you should stay away from TikTok trendy styled content Briefly touch on how to create a successful branded video podcastAnd Much More!
Timestamps of what you will learn[00:02:30] Why followers don't matter.
[00:03:23] Abandoning timeline feeds.
[00:07:08] What's the real value of podcast listener attention?

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Reach 10x more people with only 10% work (aka less)
Founder and executive producer of Pod Paste, introduces the struggles and challenges that companies and brands face in the world of content creation and marketing.
We highlight the extensive time and effort it takes to edit a high-quality podcast episode, averaging around 8 to 11 hours for a 45-minute interview. This is production from end to end (creating episode idea, booking guests, researching guest, questions, setup for the interview, recording, editing, show notes, title, marketing and promotion).
Our goal is to rescue podcasters from this chaos by providing support in shaping their voice, telling their story, and reaching a wider audience. We want to save companies 100 hours by offering services such as brainstorming captivating episode concepts and providing recording best practices.
All so that you can focus on running their business while leaving the editing and marketing tasks in our capable hands.
https://podpaste.com/call to book a free discovery call now and get an episode edited no charge!
https://podpaste.com/adoct23 go here to listen to the podcast
https://podpaste.substack.com/ to get video content and brand marketing podcast tips and tricks delivered monthly into your inbox

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Watch and read this here.
Are you looking to grow your podcast and increase its reach? In this comprehensive guide, we will explore the powerful framework of high value, high volume, and consistency that can take your podcast to new heights. By implementing this proven strategy, you can attract a larger audience, engage with your listeners, and establish a successful brand in the competitive world of podcast production and content creation.
Whether you're a seasoned podcaster or just starting out, this guide will provide valuable insights and practical tips to help you create compelling content that resonates with your target audience. Get ready to unlock the true potential of your podcast and achieve lasting success!
What You'll Learn In this Episode

The parallels between a classic black 80s kung-fu movie and podcast content creationWhat High Value isWhat High Volume isWhat consistency actually looks like (our publishing cadence and recommendations)Borat examplesAnd a bunch more!




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Why you have to copy others podcast before you can be dope
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