Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist

Do you feel bogged down in your business?
You might be in your email inbox more often than you want to be. Or chasing people who still need to pay that invoice or scheduling people on your calendar all the time. Or perhaps you’re stuck on the technical side of things every day, messing around with the code on your website or trying to figure out what happened to that client email that seemed to vanish.
Instead of being the CEO of your business, you, my friend, are stuck in employee or manager mode. So how do you shake off those shackles and embody the role you’re meant to? In this new series on the Promote Yourself to CEO podcast, you’ll learn the difference between the employee, manager, and CEO roles. And I’ll teach you how to start firing yourself from those first two modes so you can step into your role as CEO.
On this episode of Promote Yourself to CEO:
2:13 - Why do women start their own business? Believe it or not, money isn’t at the top of the list of reasons.
9:30 - There’s so much glamorization around the entrepreneurship space for women. But you’ll see something different, if you take a peek under the hood.
11:19 - I discuss the role of the employee and how it’s different from being a manager or CEO.
13:58 - You can start off wearing so many hats as CEO of your business. Then as your company grows, you start bringing in team members in this order.
17:03 - You might find yourself becoming an accidental manager by adding team members. What’s the role of a manager?
21:06 - Most entrepreneurs spend their time in the employee or manager mode. How much time do you actually get to spend in CEO mode?
25:29 - Here’s how shifting into CEO mode gives you more freedom, flexibility, and control in your business.
30:10 - What does it truly mean to step into the role of CEO? I reveal what happens when you take a bigger picture view of your business.
36:02 - I talk about the importance of having a vision and values for you, your team, and your company.
Mentioned in Being the Employee Vs Manager Vs CEO In Your Business 90-Day CEO Operating System
Fired Up and Focused Challenge
Nichole Forsline’s The Solid Bow
Racheal on Instagram and TikTok
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Are you running your business… or is your business running you?
It’s time to get your business in order so you can step into your role as a confident, in control CEO! Join Racheal Cook for this free 4-part training series May 20th-24th to sustainably scale your business with more ease and less stress.RSVP at http://www.theceocollective.com/success

You’re doing all the right things in your business. You have a great offer and clients you adore. Yet, you’ve hit a ceiling in your business. You can’t figure out why or break through it no matter how hard you try. If this feels familiar, then in this episode you’ll learn the three big shifts you need to make to get you and your business unstuck and back into growth mode. On this episode of Promote Yourself to CEO:
4:29 - Are you spending much of your time doing $10 p/h activities in your business? For big shift #1, I go over what $10, $100, $1,000, and $10,000 hourly tasks look like.
12:28 - Many clients hit another plateau when they refuse to make the second big mindset shift. Here’s how doing so can pay dividends.
15:05 - I reveal another challenge I often see among entrepreneurs (myself included), even when they’ve previously overcome the second mindset hurdle.
17:46 - Where was my focus when I hit this business plateau? It took me a long time to admit this to myself.
22:20 - I discuss the final shift needed and reveal an exercise I frequently do to help me get out of my own way.
26:14 - To wrap the show, I recap the three shifts to think about if you’re feeling stuck and unsure about how to move the needle in your business.
Show Links
The CEO Collective CEO Planner “Are You Making CEO Level Work a Priority?” 80/20 Sales and Marketing by Perry Marshall Racheal on Instagram Leave a review on iTunes Are you running your business… or is your business running you?
It’s time to get your business in order so you can step into your role as a confident, in control CEO! Join Racheal Cook for this free 4-part training series May 20th-24th to sustainably scale your business with more ease and less stress.RSVP at http://www.theceocollective.com/success

A lot of us entrepreneurs have seen (and heard) from our parents and others that success requires a lot of hard work and long hours. I used to be frustrated with the whole “work smarter, not harder” concept because I saw my entrepreneurial parents embrace the hustle. I thought to gain success, you had to do anything and everything and work 80-100 hour weeks.
But you eventually reach a point where you just can’t work any harder! So how do you get to that next level of success? Working harder for it clearly isn’t the answer. You need to shift the way you think about your relationship with work. So in today’s episode, I talk about six lessons that will have you working smarter instead.
On this episode of Promote Yourself to CEO:
3:48 - When you do this, you get an exponentially higher return on your time and energy. So what’s lesson #1 and how have I practiced it in my business?
7:12 - What does the E in CEO not stand for? I learned this lesson the hard way!
11:46 - You’ve probably heard this phrase before, and there is some truth to it. I’ve had to follow this lesson whenever my business crossed another threshold.
17:03 - Many entrepreneurs, especially creative ones, find lesson #4 challenging to implement. But not doing so can eventually sabotage you.
20:41 - Don’t love the idea of going into debt to invest back into your business? Here’s what I did early on in my business for lesson #5.
25:32 - You can’t implement the final lesson through Google. You’ll face rites of passage in your business when you want this in your corner instead.
Mentioned in 6 Lessons to Work Smarter, Not Harder
The CEO CollectiveRacheal on Instagram and TikTok Rate and review on Apple Podcasts 
Are you running your business… or is your business running you?
It’s time to get your business in order so you can step into your role as a confident, in control CEO! Join Racheal Cook for this free 4-part training series May 20th-24th to sustainably scale your business with more ease and less stress.RSVP at http://www.theceocollective.com/success

In your business, you have to constantly make big decisions. Who’s going to be your coach or mentor? Who should you hire to join your team? What resources should you use to help run your company? How (and where) will you market your business?
It can get overwhelming! So you want to only spend time and money where there’s a return on your investment. In this episode, I cover the five key ways to ensure you’re getting the most out of every business investment you make.
On this episode of Promote Yourself to CEO:
2:09 - I reveal why relying on your feelings can sometimes lead you astray in making business decisions.
3:45 - Tip #1 is one of the biggest things that ensures you’re not signing up for something or hiring someone who isn’t the right fit for you.
9:40 - People often get stuck in their journey because they don’t follow tip #2. Even I’ve been guilty of it recently, and I tell you how.
12:30 - So many of us have a hard time with the third tip. I discuss how I’ve seen this inside The CEO Collective.
19:23 - What’s a good rule to follow whenever you’re learning or getting advice from others? Some of my best business breakthroughs have come as a result of this tip.
23:20 - By following this final tip, you establish the ability to create your own economy. I explain what I mean by that and how I’ve benefited from it.
29:26 - To wrap the show, I quickly recap the five ways to make your business investments worth your time, energy, and money.
Show Links
The CEO Collective Racheal on Instagram Leave a review on iTunes Are you running your business… or is your business running you?
It’s time to get your business in order so you can step into your role as a confident, in control CEO! Join Racheal Cook for this free 4-part training series May 20th-24th to sustainably scale your business with more ease and less stress.RSVP at http://www.theceocollective.com/success

After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell, at what price point, and to how many clients or customers.
On this episode of Promote Yourself to CEO:
3:26 - I explain why figuring out how to hit your revenue goals can get a little tricky, especially if you follow so-called guru advice.
10:11 - You have to understand your sales conversion rate which varies based on what you’re selling, to who, and at what price point.
12:26 - What kind of sales call conversion rate do I see among people, even those without much sales experience?
14:53 - Let’s take a look at conversion rates of some other popular promotional methods.
22:56 - How do I know that the price point advice too many “gurus” give to entrepreneurs isn’t necessarily based on any real data?
27:39 - I discuss the biggest problems I see with offering a one-session service and my minimum price point recommendation for your signature offer.
31:39 - Here’s how building a baseline revenue with a higher-end offer can help you grow your income down the line, without sacrificing your time or salary.
34:55 - Remember this about each product, program, or service you create for your business.
Show Links
Get Paid Calculator Racheal on Instagram Leave a review on iTunes Are you running your business… or is your business running you?
It’s time to get your business in order so you can step into your role as a confident, in control CEO! Join Racheal Cook for this free 4-part training series May 20th-24th to sustainably scale your business with more ease and less stress.RSVP at http://www.theceocollective.com/success

There’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them receive a vastly different amount of money as actual take-home pay.
What happens once money comes into a business? Where does it go from there? The lack of real disclosure on this in online entrepreneurial circles has led to lots of people focusing solely on revenue goals, not their business’ actual profitability.
So in this episode, I break it all down, talk some numbers, and tell you exactly what it means to have a six-figure take home income, not just a six-figure business.
On this episode of Promote Yourself to CEO:
3:29 - How much time do you have to invest in your business? Here’s how to take a look at your situation to see what works best for you.
7:16 - How much energy do you have available to you? And what do you need to do to maintain it?
9:48 - Instead of pulling a revenue goal out of thin air, ask yourself this question. I reveal the right way to come up with your number and a free resource you can use.
14:28 - I briefly mention why defaulting to your last salary as your revenue goal won’t work.
15:55 - I talk about what goes into running a business, how to use that information to reverse engineer your target, and a super simple way to figure out your revenue goal.
23:46 - Setting aside a little bit of your profits every month really starts to change the game and your perspective. I break down some percentages in detail.
31:08 - I look at the math behind a $100,000 annual revenue goal and how much you really need to earn to make that your take-home pay.
36:27 - How much tax are you going to pay at this point? This is where you’ll want to get yourself a good CPA.
39:10 - Before wrapping up, I go over the biggest piece of misinformation about growing a bigger business. It stops many from setting a higher revenue goal.
Show Links
Get Paid Calculator Profit First by Mike Michalowicz Racheal on Instagram Are you running your business… or is your business running you?
It’s time to get your business in order so you can step into your role as a confident, in control CEO! Join Racheal Cook for this free 4-part training series May 20th-24th to sustainably scale your business with more ease and less stress.RSVP at http://www.theceocollective.com/success