59 min
Reimagining SaaStr in the Age of COVID-19 Heart of Business
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- Management
In this episode of Heart of Business, Anthony and LB get a play-by-play of the last-minute cancellation of last year's SaaStr Annual because of COVID-19.
SaaStr's GM and SVP, Amelia Ibarra, had been planning for more than a year, only to be the last event cancelled due to coronavirus restrictions. She takes us inside the decision and the pivot to virtual events.
You'll also get a fascinating look at the inner workings of corporate events, told by someone who knows the game better than anyone.
And finally, you'll hear from Amelia what the future of the events space looks like, and whether there's truly a such thing as a "hybrid event."
Anthony and LK also do a deep dive into end-to-end operators like Peloton and Netflix, talk about companies going out of their way to get people vaccinated, and recap the one and only "cat lawyer."
In this episode of Heart of Business, Anthony and LB get a play-by-play of the last-minute cancellation of last year's SaaStr Annual because of COVID-19.
SaaStr's GM and SVP, Amelia Ibarra, had been planning for more than a year, only to be the last event cancelled due to coronavirus restrictions. She takes us inside the decision and the pivot to virtual events.
You'll also get a fascinating look at the inner workings of corporate events, told by someone who knows the game better than anyone.
And finally, you'll hear from Amelia what the future of the events space looks like, and whether there's truly a such thing as a "hybrid event."
Anthony and LK also do a deep dive into end-to-end operators like Peloton and Netflix, talk about companies going out of their way to get people vaccinated, and recap the one and only "cat lawyer."
59 min