Sarah Iselin, president and CEO of Blue Cross Blue Shield Massachusetts, on the company’s mission and her leadership philosophy C-Speak: The Language of Executives

For Sarah Iselin, president and CEO of Blue Cross Blue Shield Massachusetts, being raised by parents who led “lives of service” has had a huge impact on her career choices – including her current executive role with a mission-driven, not-for-profit health care plan.“Our new mission is to show up for everyone like they're the only one,” says Iselin on this episode of the PNC C-Speak podcast. “And our core values are (to) be the example, do what's right, not what's easy, be kind, act with humil...