She Said / She Said Laura Cox Kaplan

Ep294_**SHOW NOTES**

**Episode 294: How to turn a culinary passion into business profit**

**Guest: Marcia Smart**

 

**THIS WEEK’S TOPIC:**

Ever wondered how to turn your culinary passion into a thriving business? Or maybe more specifically how to value your time and your expertise?

This week, we’re diving deep into the topic with Marcia Smart, a culinary expert who successfully transitioned her in-person cooking classes to a flourishing online platform. Marcia’s story is an inspiring blend of adaptability, creativity, and business acumen that will leave you motivated to pursue your own entrepreneurial dreams, even in the face of adversity.

 

**THIS WEEK’S GUEST:**

Marcia Smart is a seasoned culinary expert and the driving force behind Smart in the Kitchen School. Having built a successful in-person cooking class business, Marcia had to reinvent herself and her offerings when COVID-19 hit. She pivoted to online classes and has since been passionately sharing her love for meal planning, creating original content across multiple platforms, and empowering others to find value in their culinary skills.

 

**WHAT YOU’LL LEARN IN EPISODE 294:**

– **Adapting to Change:** How Marcia transitioned from in-person to online cooking classes and the challenges she faced.

– **Content Creation:** Insights into creating diverse content for newsletters, blogs, and social media, and why valuing one’s work is crucial.

– **Business Strategies:** Tips on pricing services, building a content-based business, and creating a pay-for model.

– **Meal Planning:** The difference between meal prep and meal planning, with a focus on using fresh ingredients for seasonal meals.

– **Cooking Tips:** Essential advice for cooking gluten-free pasta and timing meals for guests.

– **Upcoming Classes:** Information on Marcia’s free cooking class in July and a six-week basics course in the fall.

– **Influence and Impact:** The importance of expanding brand influence across platforms like Instagram and Substack.

 

**FEEBACK:**

I’m always excited to hear your feedback. You can reach me via the link below or email me at: info@shesaid.media.

You can also follow me and share your thoughts with me on social media on Instagram, Linked In, and Facebook. 

Looking for more She Said/She Said? You’ll find all my episodes and content here!  

MAY I ASK YOU FOR A FAVOR?  Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes or wherever you listen to this podcast. Your reviews help me improve the content so that you get more of what you enjoy and are looking for from She Said/She Said Podcast, and they also tell the algorithm that this podcast is something important to you. I’d be truly grateful.

 

**LINKS MENTIONED IN EPISODE:**

Download Marcia’s FREE meal planning workbook!

Cookbook: https://www.smartinthekitchenschool.com/dinner-is-done

Instagram:  https://www.instagram.com/smartinthekitchen/

Smart in the Kitchen School: https://www.smartinthekitchenschool.com/

Freebies: https://www.

**Show Notes**

**Episode 293: What to Do When Your Dream Job Stops Being Your Dream Job**

**Guest: Shelley Paxton, Former CMO of Harley-Davidson and Author of “Soulbatical: A Corporate Rebel’s Guide to Finding Your Best Life”.**

**This Week’s Topic:**

Have you ever found yourself questioning if the job you once loved is still a great fit? Maybe just considering this question makes you feel guilty, thinking “a million other people would kill for this job”. If this sounds familiar, you’re not alone.

This common professional and personal evolution often hits unexpectedly. For this week’s guest, Shelley Paxton, a pivotal wake-up call led her to reevaluate and recalibrate her journey, reigniting her passion and soul. Now, she focuses on helping others benefit from the lessons she learned. Her empowering message emphasizes choosing values over validation, setting boundaries to prevent burnout, and finding your authentic path. Whether or not you are contemplating a career change or pivot, the advice in this episode provides practical steps to live a life aligned with your values, or to quickly recalibrate when you deviate from them.

**This Week’s Guest:**

Shelley Paxton, a seasoned marketing and branding executive, is the author of “Soulbatical: A Corporate Rebel’s Guide to Finding Your Best Life”. With 26 years of experience, including as Chief Marketing Officer for Harley-Davidson, Shelley provides a unique perspective. As she reveals, the view from the top was amazing but not all it seemed or all she had hoped for. According to Shelley, her high-profile career was “sucking the joy out of my life—and the life out of me. I had been playing by someone else’s rules for so long that I didn’t even realize what I had lost amidst the shimmering ‘success’… a connection to my own soul.”

**What You Will Learn from This Episode:**

– How to align your core values and why it’s a continuous process.

– The importance of understanding your true self and maintaining that connection.

– Strategies to prevent burnout by setting effective boundaries.

– Practical steps to live a life that aligns with your authentic values.

– Guidance on recalibrating when you go off course.

Listen to this episode to gain insights and inspiration on living a life true to your values, whether you’re a seasoned professional or just starting your career journey.

 

LINKS MENTIONED: 

Shelley’s Website: here

Shelley’s book: here  

Brené Brown “Dare to Lead List of Values:” here

Follow Shelley: LInkedIn and IG 

FEEDBACK:  I’m always excited to hear your feedback. You can reach me via the link in the show notes which you’ll find here in Episode 290: shesaidshesaidpodcast.com .  Or, email me: info@shesaid.media

You can also follow me and share your thoughts with me on social media on Instagram, Linked In, and Facebook. 

Looking for more She Said/She Said? You’ll find all my episodes and contenta href="https://linktr.ee/LauraCoxKaplan?fbclid=PAAaZpQoAKegZspoAJ1pbVSYqe-pSS-YVV5nciU8orElfDcIZ4FCbFiJN_M...

Episode 292: How to build financial confidence for Super Woman Wealth

Guest: Regina McCann Hess

THIS WEEK’S TOPIC: 

Have you ever felt intimidated or overwhelmed by the topic of money, but were too embarrassed to get the answers? 

You are not alone and it’s a big reason why this week’s guest launched her own firm and wrote a terrific new book to break down some of those barriers related to women and wealth and the questions we tend not to ask but should. 

 

THIS WEEK’S GUEST: 

Regina McCann Hess is a financial planner with more than 25 years of experience. A particular area of her expertise is helping women take control of their financial futures. 

Regina has written a new book on the topic. Its called : “Super Woman Wealth: How to Become Your Own Financial Hero.”

 

WHAT YOU WILL LEARN FROM THIS CONVERSATION: 



The Power of Kitchen Table Conversations: How open discussions about money can strengthen your relationships and transform your family’s financial well-being.

Breaking Down Barriers: Regina shares strategies for overcoming the fear and taboos surrounding money, especially for women.

Taking Charge of Your Financial Health: Regina’s “one-third rule” and other practical tips for saving, investing, and building confidence in your financial decisions.



Whether you’re just starting your financial journey, looking for a fresh perspective, or maybe navigating the financial challenges and uncertainty around a potential career or life pivot, Regina’s wisdom and real-world advice is useful and empowering. And I think you’ll love it! 

LINKS MENTIONED IN EPISODE 292: 

Regina’s book: “Super Woman Wealth: How to Become Your Own Financial Hero”

My conversation with Regina on her podcast “Women and Wealth”

 

FEEDBACK:  I’m always excited to hear your feedback. You can reach me via the link in the show notes which you’ll find here in Episode 290: shesaidshesaidpodcast.com .  Or, email me: info@shesaid.media

You can also follow me and share your thoughts with me on social media on Instagram, Linked In, and Facebook. 

Looking for more She Said/She Said? You’ll find all my episodes and content here!  

MAY I ASK YOU FOR A FAVOR?  Please consider sharing your thoughts in a review for She Said/She Said Podcast on iTunes or wherever you listen to this podcast. Your reviews help me improve the content so that you get more of what you enjoy and are looking for from She Said/She Said Podcast, and they also tell the algorithm that this podcast is something important to you. I’d be truly grateful. 

She Said/She Said Podcast is produced weekly by She Said/She Said Media, LLC

SHOW NOTES

Episode 291: Why you don’t need all the answers to take the first step with Lilley Line founder Stephanie Lilley

Guest: Stephanie Lilley, Founder & CEO, The Lilley Line

This Week’s Topic:

Feel the fear and do it anyway! Let Stephanie Lilley’s story inspire you to stop overthinking and start taking action, even if you don’t have all the answers (because who does?).

From lawyer to education advocate to farmer’s market vendor to Oprah’s Favorite Things List, Stephanie’s journey is proof that passion, guts, and a willingness to learn (and to ask for help) can be your best business plan.

Key Takeaways:



* Just start: Why “perfect” is the enemy of “progress,” and why that very first step is the most important.

* Don’t let perfect planning paralyze you: Success requires making mistakes, embracing them as lessons, and moving forward stronger.

* Problem-solving with impact: How focusing on a real need (and not a business plan) can lead to surprising opportunities.

* Reach out, build community: The importance of mentorship, asking for help, and connecting with others on similar entrepreneurial paths.

* The beauty behind the bag: Learn the story of how The Lilly Line empowers artisans while offering beautiful, practical, hand-woven products.



Links:



* The Lilley Line

* Find The Lilly Line on social media: [Instagram, Facebook]

* Follow Laura Cox Kaplan: [she said/she said podcast, Instagram Laura Cox Kaplan , Linked In Laura Cox Kaplan , Facebook Laura Cox Kaplan  ]



 

Exclusive Promo Code From The Lilley Line: Ready to try a Lilly Line bag and support an amazing cause? Enjoy 25% off your entire purchase! Use code SHESAID at checkout. Valid until May 31, 2024.

Feedback:



* Inspired by Stephanie’s story? Share your thoughts, and let’s dive deeper into taking bold action! Contact me via email (info@shesaid.media), social media, or a review on your favorite podcast app.



 

About She Said, She Said:

She Said, She Said is your weekly source of inspiration and practical advice to help you harness your influence and have the life and impact you want to have. Hosted by She Said / She Said Media founder Laura Cox Kaplan.

Want more inspiration? You’ll find all our episodes here: She Said/She Said Podcast

Thank you for listening!

290. How to manage your energy to maximize your productivity

Guest: Laura Mae Martin, Google’s productivity expert and author of “Uptime: A Practical Guide to Personal Productivity and Wellbeing”

THIS WEEK’S TOPIC:

How many times have you said to yourself, “My email inbox is out of control, but to deal with it would take an endless amount of time!” I’ve certainly said that. In fact, my email problem has been building for well over a decade. The more those unopened, unread, un-responded to emails pile up the more overwhelmed it makes us feel. That overwhelmed feeling can distract us and shift our focus from what matters, while also causing us to miss all sorts of great opportunities.

This problem has only grown worse as most of us are also now monitoring messaging functions in other apps.

For the purposes of today’s conversation, email is only one small part. The bigger theme is how learning to manage all of those pesky to dos — like email — in ways that leverage our natural energy flows, can help us create a more productive and happy existence as well as give us more time for our highest priorities.

THIS WEEK’S GUEST:  Laura Mae Martin is Google’s productivity expert and the author of “Uptime: A practical guide to personal productivity and wellbeing.”

Laura has spent the past 13 years building strategies and tools to help Google execs be their most productive and she’s sharing these thoughtful, down-to-earth approaches with us. Laura is also the mother of three young children under age 5.

WHAT YOU WILL LEARN FROM THIS CONVERSATION:

This isn’t just a conversation about email — we also talk about:



* How Laura ended up Google’s productivity guru when she started out in sales.

* How to use zero-based calendaring.

* Why you should consider grouping your to dos together.

* Why weekly and daily themes can be helpful for structuring your days and weeks.

* How you can rethink “urgent” and build “urgent” time into your day.

* Why managing your energy flow is key to your most productive self.

* And, of course, email tips!



 

LINKS:

Laura’s book: “Uptime: A practical guide to personal productivity and wellbeing.”

Laura’s website where you’ll find helpful downloadables 

FEEDBACK:  I’m always excited to hear your feedback. You can reach me via the link in the show notes which you’ll find here in Episode 290: shesaidshesaidpodcast.com .  Or, email me: info@shesaid.media

You can also follow me and share your thoughts with me on social media on Instagram, Linked In, and Facebook.

Looking for more She Said/She Said? You’ll find all my episodes and content here!

MAY I ASK YOU FOR A FAVOR?  Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes or wherever you listen to this podcast. Your reviews help me improve the content so that you get more of what you enjoy and are looking for from She Said/She Said Podcast, and they also tell the algorithm that this podcast is something important to you. I’d be truly grateful.

She Said/She Said Podcast is produced weekly by She Said/She Said Media, LLC

SHOW NOTES

Episode 289: Learning to Listen to the voice who knows you best

Guest: Kendra Bracken-Ferguson 

THIS WEEK’S TOPIC: 

Have you ever found yourself navigating a difficult project, or situation in your business that leaves you to question whether you should stay the course or just pivot? I feel confident this is something you’ve faced. The real question is, how did you decide? What was the process you used to determine whether difficult and hard were actually “too difficult and too hard” and not worth the continued sacrifice and struggle. 

Not all challenges are created equal. Determining which ones are worth fighting for requires particular tools that can help you determine how the particular struggle aligns with other core values and goals. This is one of my favorite parts of this week’s conversation. I think you’ll love it, and this week’s guest too!

THIS WEEK’S GUEST: 

Kendra Bracken Ferguson is an internationally acclaimed thought leader, founder, venture capitalist, and CEO of the BrainTrust. She is also the author of a terric book called “The Beauty of Success: Start, Grow and Accelerate Your Brand.” Kendra is also the host of the “Business of the Beat” podcast, and she is one of the first Black women to raise more than $1 million in investment for her debut company. 

While her career started in public relations, she found her way to investing and to offering her high profile client base (think Halle Barry, Drew Barrymore, Gabrielle Union, L’Oreal, and Under Armour) a unique set of brand defining offerings and investment opportunities. 

WHAT YOU’LL LEARN IN EPISODE 289: 



How Kendra learned to lean in to opportunity. 

How her early career experiences informed the investment and brand work she does today.

How Faith informs Kendra’s pivots and priorities.

Kendra shares her 5 core pillars for alignment and decision making.

She also uses her core pillars as journal prompts! Love that!!

Why Kendra advises that we have to be careful that “research” isn’t actually an act of comparison (researching the competition is important, but losing sight of our own unique value proposition isn’t). 

How to know when difficult is actually too difficult and means it’s time to pivot. 

Learning to reframe “difficult”



This conversation is part of our third collaboration series with the creative entrepreneur network The Southern C. 

FEEDBACK:  I’m always excited to hear your feedback. You can reach me via the link in the show notes which you’ll find here in Episode 289: shesaidshesaidpodcast.com .  Or, email me: info@shesaid.media

You can also follow me and share your thoughts with me on social media on Instagram, Linked In, and Facebook. 

Looking for more She Said/She Said? You’ll find all my episodes and content here!  

MAY I ASK YOU FOR A FAVOR?  Please consider sharing some love in the form of a review of She Said/She Said Podcast on iTunes or wherever you listen to this podcast. Your reviews help me improve the content so that you get more of what you enjoy and are looking for from She Said/She Said Podcast, and they also tell the algorithm that this podcast is something important to you. I’d be truly grateful. 

LINKS MENTIONED IN EPISODE: 

Kendra Bracken-Ferguson

Kendra’s book: “The Beauty of Success: Start, Grow and Accelerate Your Brand”