TOP CMO TOP Thought Leader

In this episode of TOP CMO, we sit down with Nancy Mammana, Chief Marketing Officer for New York City Tourism and Conventions. Nancy shares her experiences navigating the challenges of promoting tourism in New York City during and after the COVID-19 pandemic. She discusses the strategic shifts her team made, including diversifying target markets and rebranding to emphasize the importance of tourism. Nancy highlights successful initiatives like the "It's Time for New York City" campaign and the power of partnerships in driving visitation and restoring confidence. Join us for an insightful conversation on the resilience of New York City and the evolving landscape of tourism marketing.

Join Ben Kaplan on TOP CMO as he chats with Danielle Hollander, CMO of Visit Orlando, the most visited destination in the U.S. Danielle reveals how Visit Orlando sells more than just vacations—they sell unforgettable memories. Learn about their unique marketing strategies, how they stood out during the pandemic, and the magic behind Orlando's appeal. Discover how Orlando's blend of fantastical and authentic experiences creates lasting memories for visitors. Danielle also shares valuable insights for marketers on leveraging partnerships and crafting memorable experiences. Whether you're in marketing or love travel, this episode is packed with inspiration and actionable advice.

In this episode of TOP CMO, Jackson Carpenter sits down with Kyle Christensen, CMO and CRO of Splash, a company revolutionizing the peer-to-peer gaming industry. With over 16 years of experience in global marketing and a resume boasting leadership roles at Netflix, Facebook, and Warner Brothers, Kyle shares his insights on navigating challenges in a highly regulated industry, the rising impact of influencer marketing, and the art of building community through competition. Tune in to learn how Splash is differentiating itself from industry giants and the strategies Kyle employs to stay ahead in the evolving landscape of sports and gaming.

Join us in this episode of TOP CMO as Ben Kaplan sits down with Patrick McBride, the former Chief Marketing Officer at Beyond Identity. Delve into the dynamic world of cybersecurity and discover how Beyond Identity is leveraging product-led growth to drive demand and differentiate in a crowded market. Patrick shares his expertise on blending marketing with product innovation, the importance of creating a seamless customer experience, and the role of mandates and external forces in shaping cybersecurity strategies. Whether you're a seasoned marketer or new to the field, this episode offers valuable lessons on the evolving role of the CMO and the power of continuous learning and adaptation. Tune in for a conversation packed with actionable insights and real-world examples.

Join guest host Jackson Carpenter as he interviews Dorian Kendal, CMO of Netlify, in this episode of TOP CMO. With over 14 years of marketing experience, Dorian shares insights on leveraging webinars, the role of empathy in marketing, and the impact of "dark social" on building communities. Discover how to effectively reach enterprise companies, market to technical audiences, and utilize composable architecture in your digital strategy. Dorian also discusses the integration of AI in marketing workflows and the importance of understanding your audience’s mindset. Tune in for practical advice and real-world experiences that can help you navigate the complexities of modern marketing.

Join host Ben Kaplan on TOP CMO as he chats with Kiran Smith, Former CMO of ButcherBox. Kiran shares her journey from iRobot and Brookstone to ButcherBox, revealing how she uses affiliate marketing to drive growth and authenticity. Learn about the evolving role of CMOs, the importance of data-driven decisions, and how to align agency goals with company success. This episode is packed with actionable insights and inspiring stories for marketing leaders and enthusiasts alike.