Communication Queen | entrepreneurship, marketing, storytelling, public speaking, and podcasting Kimberly Spencer | Master NLP Performance Coach for Entrepreneurs, CEO of Communication Queens, TEDx Speaker, Author, and Entrepreneur for 17+ years

Ever wonder why some stories stick with you long after they're told? 🤔 It's the emotional journey they take you on! In the latest episode, Kimberly Spencer dive into the art of storytelling with guest, Fern Chan, and how it's not just about the plot but how you make your audience FEEL. Remember, as Maya Angelou said, people will forget what you said, but they'll never forget how you made them feel. So, let's create those unforgettable moments together! 🌟 

 

#StorytellingMagic #EmotionalConnection

 

In this episode of the Communication Queens podcast, host Kimberly Spencer, a former screenwriter and master communications coach, dives into the art of captivating an audience with guest, Fern Chan. With her infectious enthusiasm, they discuss the nuances of adapting one's communication style across different platforms, from podcasts to TEDx talks. She underscores the significance of storytelling and emotional resonance, drawing on Maya Angelou's wisdom that people remember how you make them feel. They also tackle common presentation pitfalls, like the dreaded "death by PowerPoint," and offer strategies for engaging listeners and encouraging them to interact and provide feedback, ensuring that the message not only lands but also inspires action.

 

😎Get booked on the TOP 5% of podcasts that can build your brand awareness and your bottom line. Book your $100K Profit from Guest Podcasting Planning Call here: https://www.communicationqueens.com/get-booked-on-the-top-podcasts

🦄Join us for our next Podcast Party! Meet other 6 & 7 figure podcast guests, get booked on podcast interviews, and find your soulmate sponsors! https://www.communicationqueens.com/prosperity-purpose-podcasting-party 

Want an epic guest for your podcast? Explore our Communication Queen celebrities, and we will support you in getting them booked for your next podcast interview: https://www.communicationqueens.com/our-clients 

 

Connect with Fern Chan:

WEBSITE: https://fernchan.com/

SOCIAL MEDIA LINKS

FACEBOOK: https://www.facebook.com/fernchanauthor

INSTAGRAM: https://www.instagram.com/fernchanpresents/

TWITTER: https://twitter.com/FernChanAuthor

LINKED IN: https://www.linkedin.com/in/fernchan/

Get Fern's book here: https://www.amazon.com/How-NOT-Suck-Presentations-Presentation-ebook/dp/B09G1XNDYN/

 

Enjoy, sovereigns!

 

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.
 
What You’ll Learn in this Episode:

Effective communication styles for different platforms
Importance of storytelling, emotional connection, and audience engagement
Translating presentation style into a podcast format
Engaging with podcast listeners and encouraging them to take action
Tailoring communication style to specific formats and audiences
Power of storytelling and emotional connection in communication
Pitfalls of "death by PowerPoint" and using visual aids effectively
Being authentic and relatable in communication
Impact of podcast guesting on book sales and audience reach
Leveraging podcast guesting to expand reach and promote products or services

 

Links & Additional Resources:

Talk Like TED by Chris Anderson: 00:04:28
StoryBrand: 00:09:45
How to Not Suck at Presentations (Book): 00:11:42
Kindle Direct Publishing (KDP) for self-publishing books: 00:29:28
Amazon for book sales and bestseller status: 00:29:50
Audible for audiobooks: 00:29:50
YouTube for watching podcast episodes: 00:21:11
Communication Queens Agency: 00:23:18
"The Motivation Manifesto" by Brendan Burchard: 00:29:28
"Money for the Game" by Tony Robbins: 00:29:28
Fern Chan's Book "How to Not Suck at Presentations": 00:51:03
Fern Chan's Website - fernchan.com: 00:51:03
Ferne Chan's Instagram - @fernchanpresents: 00:51:03
Ferne Chan's LinkedIn - Fern Chan: 00:51:03
Ferne Chan's Facebook - Fern Chan Author Phenomenal Fern: 00:51:03



Moments of

Are you tired , joins forces with Aleasha Bahr to reveal the secrets behind boosting sales through strategic podcast guesting. Kimberly recounts her serendipitous discovery of this powerful lead generation tool and outlines a three-tiered approach she crafted to help her clients shine on podcasts, thereby enhancing their brand and revenue. The duo delves into the art of intentional messaging, the selection of podcasts that resonate with the ideal audience, and the profound influence of storytelling in forging emotional connections with potential buyers. Kimberly's success story of turning podcast appearances into substantial business leads is a testament to the strategy's efficacy, and she invites listeners to harness the same power to transform their own sales journeys.

Listen to the full episode on the "Sales is Not a Dirty Word" Podcast: https://sndw.aleashabahr.com/increase-your-sales-with-podcast-guesting/ 

🤩 Join our FREE Podcast Party to Meet the Top 5% of Podcast Hosts & Pitch to Be a Guest: https://www.communicationqueens.com/prosperity-purpose-podcasting-party 

Meet Aleasha Bahr:
Do you wish you could close more sales than ever before without pain, pressure or pretending to be someone else? Then this is for you. In this value packed podcast, creator of the Matchmaker Sales method™, Aleasha Bahr, brings on expert guests with refreshing, alternative views on sales and reveals secrets normally only available in her high end 1-on-1 coaching. Aleasha and her clients regularly convert 80% of their calls and show you how to do the same with the Matchmaker Sales Method™ - because if it's a fit, it's a fact and there's no selling involved.


Follow Aleasha on Social Media:

Instagram: https://www.instagram.com/aleashabahr/
Facebook: https://www.facebook.com/bahraleasha/
Linked In: https://www.linkedin.com/in/aleashabahr/ 


Listen & Subscribe to "Sales is Not a Dirty Word" Podcast: https://sndw.aleashabahr.com/ 
Listen to "Sales is Not a Dirty Word" on Apple Podcasts: https://podcasts.apple.com/us/podcast/increase-your-sales-with-podcast-guesting/id1440616027?i=1000634199410 

What You'll Learn: 

Kimberly Spencer's strategy for increasing sales through podcast guesting
Accidental discovery of the effectiveness of podcast guesting for generating leads and sales
Three-tier strategy for getting agency clients booked on podcasts and increasing brand awareness
Importance of intentional messaging and targeting specific types of podcasts to attract ideal clients and customers
Power of storytelling and its emotional impact on potential buyers
Kimberly's experience of living in Australia and challenges faced due to visa restrictionsAchievement of $70,000 in new business leads from 50 podcast interviews within nine months
Three-tier strategy for identifying podcasts to build expertise and authority, attract ideal customer avatar, and leverage personal story
Concept of "blue ocean" and targeting niche audiences through personal storytelling
Significance of storytelling in evoking emotions and influencing potential buyers' mindset

Links & Mentions:

"Sales is Not a Dirty Word" Podcast: (00:00:00)
Communication Queens Podcast: (00:00:00)
The Walking Dead (00:04:02)
Blue Ocean Strategy Book: (00:08:27)
Screenwriting Experience: (00:09:19) 
Hope Selling vs. Pain Selling: (00:11:50)
Podcasting Party: (00:12:19)
Communication Queens Agency: (00:12:56)

Moments of Note:
The strategy of podcast guesting (00:00:00)Kimberly shares her strategy for increasing sales through podcast guesting and its effectiveness.

Accidental discovery of podcast guesting (00:01:30)Kimberly shares how she accidentally discovered the effectiveness of podcast guesting for generating leads and sales.

Three-tier strategy for podcast guesting (00:04:09)Kimberly breaks down the three-tier strategy she uses with her agency clients to get them booked on podcasts and increase brand awareness and bottom line.

Importance of intentional messagin

In this episode of the Communication Queens podcast, host Kimberly Spencer, a former screenwriter and master communications coach, delves into the art of questioning. She explores the use of "chunking up" and "chunking down" from neuro-linguistic programming to extract deeper insights from guests or clients. Kimberly discusses the importance of asking thought-provoking questions to uncover new stories and reflections, sharing how this technique enriches conversations in interviews, coaching, and personal interactions. She emphasizes the value of curiosity and effective questioning in facilitating meaningful dialogue and personal breakthroughs.

Podcast forms are one of the easiest processes to systematize in your business. In this episode, Kimberly Spencer, CEO of Communication Queens gives you the exact process to systematize getting booked on podcast interviews

😎 Get Booked on the Top 5% of Podcast Interviews: https://www.communicationqueens.com/get-booked-on-the-top-podcasts 

🤩 Join our FREE Podcast Party to Meet the Top 5% of Podcast Hosts & Pitch to Be a Guest: https://www.communicationqueens.com/prosperity-purpose-podcasting-party 

What You'll Learn:

The art of asking questions and extracting deeper insights
"Chunking up" and "chunking down" in neurolinguistic programming (NLP) for effective questioning
Incorporating coaching and questioning techniques into homeschooling
Emphasizing the significance of thought-provoking questions in podcast interviews
Using "chunking up" to explore broader concepts and intentions
Using "chunking down" to extract specific stories and details
The importance of mastering the art of asking questions for meaningful conversations
Encouraging curiosity and effective questioning techniques in various interactions

Links & Mentions:

"Neuro Linguistic Programming (NLP)": "00:00:00 and 00:08:41"
"The Art of Asking Questions": "00:01:17"
"Socratic Debate": "00:01:17"
"Acton Model": "00:02:41"
"Human Design Profile": "00:07:29"
"Chunking Up and Chunking Down": "00:08:41"
"Pilates": "00:21:31"
"Communication Queens Agency": "00:24:21"
"Social Media": "00:24:21"

Moments of Note: 
The art of asking questions (00:00:00)Kimberly discusses the concept of chunking up and chunking down in NLP for extracting broader concepts and specific details through effective questioning techniques.

The importance of asking questions (00:01:17)Kimberly reflects on the importance of asking questions, the lack of emphasis on questioning in traditional education, and the impact of using questioning techniques in coaching and parenting.

The power of effective questioning (00:02:41)Kimberly shares how the art of asking questions can lead to new insights, stories, and deeper understanding, especially in podcast interviews, and the value of prompting reflective responses.

Extracting new insights through questions (00:04:12)Kimberly explains how asking great questions can uncover new insights and stories, making podcast episodes more valuable to the audience and the podcaster, and encourages the use of intuition and tapping into the present moment.

Chunking up and chunking down (00:06:29)Kimberly elaborates on the concept of chunking up and chunking down in NLP for extracting broader concepts and specific details through effective questioning techniques.

Modulating questions for deeper insights (00:08:41)Kimberly demonstrates how modulating questions from high-level to deep and specific can lead to rich and reflective conversations, encouraging the practice of effective questioning in various interactions.

Reflection on Pilates Journey (00:21:31)Kimberly shares her pivotal moment in choosing to serve through Pilates and its impact on her career.

The Art of Questioning (00:22:37)Kimberly discusses the power of asking specific questions to elicit deeper and richer conversations.

Empowering Stories (00:24:21)Encouragement to share personal stories and the impact they can have in making a difference in

Have you ever felt trapped in the 9 to 5 grind, dreaming of financial and location freedom? In this episode of the Communication Queens podcast, host Kimberly Spencer interviews Lauren Golden, founder of The Free Mama and the Lauren Golden brand. Lauren shares her transformative journey from seeking job freedom to achieving personal and financial independence. She candidly discusses the challenges of balancing family and business, leading to a strategic simplification of her offerings. Lauren's story is one of courage and authenticity, as she embraces the "messy middle" of brand evolution, with aspirations to grow beyond her current ventures, delve into public speaking, and author more books. Her entrepreneurial mindset and commitment to intentional living shine through, inspiring listeners with her dedication to choice and extreme ownership in shaping her life and career.

 😎Get booked on the TOP 5% of podcasts that can build your brand awareness and your bottom line. Book your $100K Profit from Guest Podcasting Planning Call here: https://www.communicationqueens.com/get-booked-on-the-top-podcasts

🦄Join us for our next Podcast Party! Meet other 6 & 7 figure podcast guests, get booked on podcast interviews, and find your soulmate sponsors! https://www.communicationqueens.com/prosperity-purpose-podcasting-party 

Want an epic guest for your podcast? Explore our Communication Queen celebrities, and we will support you in getting them booked for your next podcast interview: https://www.communicationqueens.com/our-clients 

 

Lauren Golden is an award-winning entrepreneur, best-selling author, speaker and coach whose mission is to help one million women take their next step of courageous action. From overwhelmed mom with loads of personal debt to multi-million-dollar lifestyle entrepreneur, Lauren’s own transparency and resilience has inspired women worldwide and helped them pursue a totally awesome life, one step at a time.

As founder and CEO of The Free Mama, Lauren has developed programs that have transformed the lives of tens of thousands of women in dozens of countries across 5 continents, and altered the trajectory of how moms balance family and work. She is a dynamic and sought-after speaker who shares her strategies to make big, bold shifts in life and business, making her a popular choice for events, sharing the stage with the likes of Tony Robbins, Russell Brunson, and Trent Shelton.

 

‌Connect with Lauren Golden:
Website: http://Laurengolden.com

Facebook: https://www.facebook.com/LaurenGoldenFreeMama/

Facebook Group: https://www.facebook.com/groups/thefreemamamovement/

YouTube: https://www.youtube.com/c/LaurenGoldenfreemama

Instagram: https://www.instagram.com/laurengoldenfreemama/

Linked In: https://www.linkedin.com/in/laurengoldenfreemama/

Pinterest: https://www.pinterest.comlaurengoldenfreemama//

TikTok: https://tiktok.com/@laurengoldenfreemama

Enjoy, sovereigns!

Listen to the episode on Apple Podcasts, Spotify, Amazon Music, or your other favorite podcast listening platform. You can also watch the episode on Youtube.

What You’ll Learn in this Episode:

Lauren Golden's personal and professional journey
Evolution of The Free Mama and Lauren Golden brand
Transformation story and brand evolution
Iterations of freedom experienced by Lauren
Challenges faced in achieving freedom of self
Reallocation of energy and capacity
Launch of the Lauren Golden brand
Importance of courage as a foundational value
Aspirations for the future and expansion of speaking engagements
Mindset as an entrepreneur and intentional decision-making

Links & Additional Resources:

RV Trip YouTube Channel: 00:19:39
Book Club: 00:18:52
Lauren Golden Brand: 00:12:25
Free Mama: Throughout the episode
Communication Queens Podcast: 00:00:23
Google Docs: 00:23:13
Amazon KDP (Kindle Direct Publishing): 00:23:13
Greenlight app: 00:29:22
Extreme Ownership book: 00:39:37
Jen Sincero's Book: 00:43:38
Brendan Bouchard's Vid

Podcast forms are one of the easiest processes to systematize in your business. In this episode, Kimberly Spencer, CEO of Communication Queens gives you the exact process to systematize getting booked on podcast interviews

🤩 Join the "Do Your Deliverables with Me" Workshop: https://www.communicationqueens.com/do-your-deliverables-with-me

🙌🏼 Get the "Build Your Dream Queen Team" Masterclass: https://www.crownyourself.com/offers/LRsTwAUA 

 

What You'll Learn from this Episode:

Challenges of dealing with podcast guesting forms
Importance of streamlining the process for time and productivity
Kimberly's experience of using podcast guesting as a strategy during the pandemic
Increasing prevalence of podcast guesting forms
Advocacy for systematization and efficiency
Creating a detailed form for future reference
Considerations for hiring a virtual assistant
Promotion of the "Do Your Deliverables" workshop
Reclaiming time and scaling businesses through streamlined processes
Focusing on core mission and impact

Links & Mentions:

"Do Your Deliverables Workshop": "00:00:00, 00:10:05"
"Google Drive": "00:06:00"
"Dropbox": "00:06:00"
"Trello": "00:06:00"
"Asana": "00:06:00"
"Monday": "00:06:00"
"Build Your Dream Queen Team Masterclass": "00:08:08"
"Virtual Assistant (VA)": "00:06:57, 00:08:08"
"Communication Queens Agency": "00:01:00, 00:02:01, 00:06:57"
"Communication Queens Website": "00:12:45"

Moments of Note:
Handling Podcast Guesting Forms (00:00:00)Kimberly shares her system for efficiently handling podcast guesting forms and the importance of time efficiency.

Starting Podcast Guesting Strategy (00:02:01)Kimberly discusses her experience with podcast guesting as a lead generation strategy and the challenges faced with handling podcast forms.

Efficient System for Podcast Forms (00:04:09)Kimberly emphasizes the need for an efficient system to handle redundant podcast guesting forms, saving time for busy clients.

Process and People for Form Handling (00:06:00)Kimberly advises on implementing a process for handling forms and hiring virtual assistants to manage the repetitive tasks.

Scaling Business with Time Management (00:08:08)Kimberly stresses the importance of time management and scaling the business by outsourcing tasks and processes.

Upcoming Workshop Announcement (00:10:05)Kimberly promotes the upcoming "Do Your Deliverables" workshop, offering practical tools and resources for handling podcast forms efficiently.

🎙Subscribe + Listen to the Communication Queens Podcast here:
Apple Podcasts: https://podcasts.apple.com/us/podcast/communication-queen-entrepreneurship-marketing-storytelling/id1718540459 

Spotify: https://open.spotify.com/show/2ROeliYZG9thhNSMEo8SDx?si=abc7b72eb6274d3b&nd=1&dlsi=fb6df192dfbb4505 

Amazon Music: https://music.amazon.com/podcasts/8d87938f-bfbc-4dac-a60e-b77b652b344c/communication-queen-entrepreneurship-marketing-storytelling-public-speaking-and-podcasting 

Youtube: https://www.youtube.com/@communicationqueens 

💕 Say “HI” on Social:
Communication Queens Facebook: https://www.facebook.com/communicationqueens 

Communication Queen Instagram: https://www.instagram.com/communicationqueensagency 

Communication QueensTikTok: https://www.tiktok.com/@communicationqueens 

Communication Queens Pinterest: https://www.pinterest.com/communicationqueens/ 

Communication Queens Youtube: https://www.youtube.com/@communicationqueens 

 
Say "Hi" to Kimberly on Social:
Facebook: https://www.facebook.com/kimberlyspencer.crownyourself/ 

Twitter: https://twitter.com/realkimspencer 

Instagram: https://instagram.com/kimberly.spencer 

Linked In: https://linkedin.com/in/kimberlyspencer-crownyourself  

 

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Podcast interviews are a different medium than other marketing like social media or Youtube. So what is the most powerful call to action for a podcast interview? In this episode, She passionately shares her expertise on why a strong, clear call to action is crucial at the end of each episode. With her infectious enthusiasm, Spencer outlines the best strategies for podcasters to connect with their audience, suggesting a focus on directing listeners to further podcast content or offering a personal discovery call. She warns against overloading the audience with options, advocating for simplicity and a seamless listener experience. Spencer's vibrant delivery and authentic connection with her audience make for an unmissable episode that's sure to inspire and educate any podcast enthusiast.

What You'll Learn in this Episode:

Importance of a strong call to action at the end of a podcast episode
Tips on effective calls to action for podcast guests
Matching the auditory nature of the podcast medium with the call to action
Recommended call to action: Directing listeners to the guest's own podcast or other podcast appearances
Creating a dedicated page on the guest's website to showcase all podcast appearances
Offering a discovery call as an effective call to action
Pitfalls of overwhelming listeners with multiple calls to action
Leveraging the guest's website to enhance the effectiveness of the call to action
Tailoring calls to action to the medium and context in which listeners are consuming the content
Focusing on low-barrier, easily accessible calls to action for effective engagement and conversion

Links & Mentions:

"Communication Queens Podcast": "00:00:00"
"School of Podcasting": "00:06:05"
"Calendly": "00:10:08"

Moments of Note:
The importance of a strong call to action (00:00:00)Kimberly Spencer introduces the episode and discusses the significance of a strong call to action at the end of a podcast episode.

The need for a low barrier for entry (00:00:57)Spencer emphasizes the importance of a low barrier for entry in calls to action for podcast listeners and shares her experiences as a podcast guest.

Choosing the right call to action for a podcast (00:01:52)Spencer discusses the best types of calls to action that work well for podcast listeners and the importance of making the call to action tangible and easily accessible.

Matching auditory medium to auditory medium (00:04:17)Spencer explains the significance of matching auditory medium to auditory medium and provides examples of effective calls to action, such as promoting one's own podcast.

Creating a link on the website (00:08:08)Spencer shares a tip from Dave Jackson on creating a link on the website to direct listeners to preferred podcast platforms, boosting visibility and capturing emails.

The effectiveness of a discovery call (00:10:08)Spencer discusses the effectiveness of a discovery call as a call to action and the importance of directing listeners to a landing page on the website.

Considerations for effective calls to action (00:12:11)Spencer emphasizes the need for a clean and simple call to action, considering the medium and the audience's behavior while consuming the content.

Promotion of the Visibility Accelerator membership (00:13:19)Spencer promotes the Visibility Accelerator membership and encourages listeners to join the community for more podcasting and communication strategies.

💕 Say “HI” on Social:
Communication Queens Facebook: https://www.facebook.com/communicationqueens 

Communication Queen Instagram: https://www.instagram.com/communicationqueensagency 

Communication QueensTikTok: https://www.tiktok.com/@communicationqueens 

Communication Queens Pinterest: https://www.pinterest.com/communicationqueens/ 

Communication Queens Youtube: https://www.youtube.com/@communicationqueens 

 

🎙Subscribe + Listen to the Communication Queens Podcast here:
Apple Podcasts: https://podcasts.apple.com/us/podcast/communication-queen