163 episodes

The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

Engage Video Marketing Podcast Ben Amos

    • Marketing

The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing.

    Pivoting to Strategy as a Video Business with Doug Darling

    Pivoting to Strategy as a Video Business with Doug Darling

    In this episode of the podcast, I am welcoming back Doug Darling who was one of the very first students of the Online Video Strategy Blueprint program a couple of years ago. Together we’ll be exploring the shift that video production companies are feeling in our industry and how Doug has been showing up for his clients through the strange 2020 we’ve all experienced so far. He shares why just making great video is not enough, and why strategy is such an important pillar to focus on.
    You’d never know that, as a young adult, Doug thought he lacked passion. He thought that maybe he was lazy, or that he didn’t have what it takes, and considered his apathy inherent. It wasn’t until college – where he was originally planning to pursue PR – that he fell in love with video while shooting and editing a video montage project. He discovered that video was the culmination of all art forms (video, sound, music, graphics, etc.), and was enamoured with it. He had found his purpose… and the rest is history.
    After starting Tripwire, Doug realized that video wasn’t just a form of communication and art, but it could also be a tool to help people, make change, and reach people at an emotional level that he never knew. Through effective and creative storytelling, he now works hard to help his clients authentically connect with their audience.

    • 43 min
    Free Training: The Rise of the Video Strategist is Here

    Free Training: The Rise of the Video Strategist is Here

    In this special bonus episode I'm sharing a sneak peek into the first video from my new free training series available now (but for this week only). If you're a video producer ready to take the next step and position yourself as a video strategist... then this training is for you.
    Register for the free training now at https://www.onlinevideostrategyblueprint.com

    • 3 min
    The Importance of Starting with a Video Strategy with Elizabeth Pitcorn

    The Importance of Starting with a Video Strategy with Elizabeth Pitcorn

    In this episode of the podcast, I’ll be sharing with you my interview with Elizabeth Pitcorn owner of CI Marketing in New Zealand. We’ll dive deep into how Elizabeth has successfully begun integrating both a marketing agency approach alongside her video production skillset. How she’s been positioning the importance of video strategy for her clients and her journey building confidence as a video strategist.
    Elizabeth owns and manages C I Marketing. It is a marketing company based in Christchurch, New Zealand which has been operating since 2011. Currently they have five staff and they specialise in content marketing, strategy and more recently, training.

    • 30 min
    The Power of Advertainment with Dan Knowlton

    The Power of Advertainment with Dan Knowlton

    In this episode of the podcast, I am welcoming back Dan Knowlton who was last on the show back in episode 7 of the podcast. Together we’ll dive deep into what ‘advertainment’ is and what it means for your video marketing strategy or for the work that you can potentially do with your clients.
    Dan is a UK-based digital and social media marketing expert who has grown Knowlton into a multi-award-winning business that has worked with the likes of FIFA, Wahl, Nestle, Citibank, Eurotunnel, and Boston Consulting Group. In addition to running Knowlton, Dan is known for giving his best insights away on stages around the world.

    • 37 min
    How to Design an Organic Video Strategy

    How to Design an Organic Video Strategy

    This episode is an audio replay of my presentation at Social Media Marketing World (http://engagevideomarketing.com/SMMW) 2020 in San Diego, California back in March 2020 where I talked about how to design your very own roadmap in your organic video strategy.

    • 56 min
    Attribution and Your Video Strategy

    Attribution and Your Video Strategy

    In this episode of the Engage Video Marketing podcast, we’ll dive deep into the different types of attribution modeling, how you can consider this idea when measuring the effectiveness of your videos and the important question of ‘what attribution model is right for you’.

    • 17 min

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