Sales POP! Podcasts Sales POP!

In this podcast episode, John Golden from Sales POP! and Eric Gruber of Personal ABM delve into the crucial role of account-based marketing (ABM) in enhancing go-to-market strategies. They discuss how ABM can boost revenue and increase average contract value by improving the account experience through cohesive efforts across sales, marketing, and customer success teams. Eric underscores the importance of understanding target accounts, aligning messaging, and creating tailored content. They also tackle the challenges of engaging multiple stakeholders and the pitfalls of misaligned messaging, illustrated by a case study involving Bank of America. The episode concludes by highlighting the need for a unified go-to-market strategy and the valuable resources offered by Personal ABM

In this podcast episode, John Golden talks with Frank V. Cespedes about the growing impact of AI in sales. Cespedes explains how AI can boost productivity, especially in customer contact and lead generation. They discuss how AI allows salespeople to focus on higher-value tasks and building relationships. The conversation also underscores the importance of clean data and the pivotal role of management in successfully implementing AI. The episode highlights that AI, while powerful, needs strategic management and human interaction to maximize its benefits in the sales industry.

In this podcast episode, John Golden interviews Ahuva Gruen, an experienced fractional CFO and founder of AG Financial CPA. They delve into the key challenges businesses encounter in attaining profitability. Ahuva offers her insights on the importance of proper pricing, strategic employee alignment, and creating a culture of accountability. She highlights the necessity of meticulous cost and expense tracking, maintaining cash reserves, optimizing processes, and effective delegation. The conversation provides entrepreneurs with valuable strategies to maximize their company's potential and includes a free resource on avoiding common financial pitfalls

In this episode of the Expert Insight Interview, host John Golden talks with Robert and Kay Fukui, co-founders of IE 61 Inc and authors of "Tandem: The Married Entrepreneur's Guide for Greater Work-Life Balance." They discuss the unique challenges married entrepreneurs face in balancing their business and personal lives. Robert and Kylie share their personal experiences and strategies for achieving better work-life balance, such as setting boundaries with technology, prioritizing quality time, and leveraging each other's strengths. They also introduce their consulting program, "Power Couples by Design," which helps entrepreneurial couples thrive professionally and personally.

In this podcast episode, John Golden interviews Neil Sahota, a United Nations AI advisor and IBM master inventor, about the advancements and implications of artificial intelligence. They discuss AI's impact on various industries, the rise of AI agents, and ethical concerns like data security and the need for clear regulations. Neil emphasizes the importance of evaluating the value of AI tools and explores future developments such as artificial empathy and digital twins. The episode highlights AI's potential for positive change and the need for organizations to thoughtfully integrate AI solutions.




 

In this episode of the Expert Insights Podcast, host John Golden talks with leadership expert Bill Dickinson about authentic leadership and self-discovery. Dickinson stresses the importance of leaders knowing themselves, their strengths, and their limitations. He highlights the need for vulnerability while empowering others. Emphasizing empathy and emotional intelligence, Dickinson explains their crucial role in effective leadership. He also discusses how self-awareness helps leaders connect with their teams. Additionally, Dickinson talks about the importance of seeking feedback, recognizing team members' efforts, and building trust for tough conversations. The discussion underscores the value of mutual feedback and fostering an open team culture.